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Entrepreneurship Series - Business Plan Writing 101

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Wharton Entrepreneurship Workshop, “Business Plan Writing 101,” featuring Patrick FitzGerald, C’97, Managing Director of DreamIt Ventures. FitzGerald discusses what is required to write an effective business plan.
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Text Comments (137)
The Sugar Series (18 days ago)
Who is this man? I need to hug him.
Sheena Bennett (18 days ago)
What if i'm not the expert in the business I want to create? For example, I'm a mom with two daughters that have really thick, kinky hair and I do not enjoy washing and styling their hair. I have the idea of creating a hair salon for African American kids, where they can have their hair styled in a kid-friendly atmosphere; not having to go to an adult salon and hear adult conversations. I do not have a degree in cosmetology but I do have a degree in early childhood development (not sure if that would matter). So when he says "become the expert" would it be okay if I just explain my experience with taking my children to "adult" salons, and what I feel that children need? Any thoughts??
Sheena Bennett (17 days ago)
Nai506 Nai thank you so much for your response! It’s motivation for me🤗
Nai506 Nai (17 days ago)
Sheena Bennett great idea, do it. Inventory, is to keep an eye on too. Go for it Sheena.
GOLIATH Darce1262 (21 days ago)
Excellent....
raj kiran (1 month ago)
I started my business past 2 years over I am doing business networking products & My business is very slow .My question is how I will do my business long term pls suggest me
Awesome educational (simple) instruction. Enjoyed. My son wanted to watch too. I chuckled watching the late student in stealth mode with a few on Facebook during class, lol. 😉 Facebook wasn't even developed during my college years, lol.
rocky jaydog (1 month ago)
the girl mentioned fiverr and getting things done for 5 to 10 dollars. It is true and I have used them with great results. The reason it is so cheap is because it is people from third world countries where regular pay is about 300 to 400 a month. So if you hire a web designer , he has the same experience as someone here but the pay scale is much lower.
rocky jaydog (1 month ago)
Great video, how do you get people on an advisory board? It is a paid position or is the equity given?
Nutcracko Games (1 month ago)
what is this "8o6" he keeps referring too ?
sweliam1 (19 days ago)
Nutcracko Games it’s a misnomer— he means “806” (“eight-zero-six”). MGMT806 is another course at Wharton taught by this professor, on venture implementation.
kris baillargeon (1 month ago)
Hey if any of you guys need any business planning help, the guy I used for my plan really helped me out. Did the entire market research section AND financial projections without any added hassle! Check him out, his name is Nicholas Coriano.
sir ian kiptoo (2 months ago)
Thanks for the teaching
Stephen Ndubuisi (2 months ago)
This is a great video. A good business plan is very essential for the success of any business. It clearly gives direction as to how the business should be and things that are necessary to kick it off. The importance of a good business plan cannot be over emphasized. It is necessary for laying veritable and useful steps on how to proceed with a business. There is something I discovered recently in my quest to searching for a good business plan. I saw this resource personnel on the internet and the service I got was really impressive. Not only did I get a business plan at an affordable price, I also got a perfect job done. You can also check this out>>> http://bit.ly/2HphmjE I believe you guys will benefit from it as well. Goodluck to all striving entrepreneurs...
mugittu (2 months ago)
who are these entrepreneur students who never heard of fiverr lol, smh, everbody logged in soon as she gave the spelling aahahahah
Pilot Otte (2 months ago)
This idiot just keeps rambling on about nothing
Brianne Hadley (3 months ago)
How do I find people to put on my team? How do I know who I can trust, depend on, etc.
Aniket Raj (3 months ago)
Where can i get the whole series?
lee perez (3 months ago)
That would suck to lose your business idea to a youtube viewer.
Mr Shigura (3 months ago)
The speaker makes good points of course, but I looked elsewhere when he got called out by a student for wilfully omitting details of the history of one of the companies he was involved with to make his involvement seem more important.
Bogdan Ivanov (4 months ago)
omg that was the moment when fiverr got discovered XD
Ahmed Hamed (4 months ago)
building an app to meet red hair girls on Thursday. lol
GLOBAL VOICE DIRECT (4 months ago)
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Eternal Gaias (4 months ago)
Cant hear what the people are saying
Ashley Loi (4 months ago)
How long your business has last ?
Eli Allen (4 months ago)
great video, very helpful
colin debakker (5 months ago)
Wish this guy had a brighter audience
Anya Zinn (6 months ago)
SO HELPFUL. Wish he didn't skim over sections that were relevant to launching a product as opposed to a tech-based business idea, but very valuable information with a lot of applicable ideas.
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Bloggin Brandi (6 months ago)
I feel like I'm back in school :) Great advice and ideas to start off with.
Jamleck Wilson (6 months ago)
Visit our website https://bestclassessays.com/ we will complete for you all class assignments that could be troubling you.
TheGilayan (7 months ago)
Thank you! very helpful
Corbbin Goldsmith (7 months ago)
Dear asian kid in the bottom left: Please stop showing me cat videos.
Bursadesain.com (8 months ago)
great content, thanks
sravanthi sravs (8 months ago)
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Emir Sulejmanović (8 months ago)
👍 sjajan video. Pogledajte i moj kanal, ukoliko ima nešto zanimljivo slobodno subscribe
richey cable (9 months ago)
i done love it . no . not this guy . u sir are suck .
Cecilia Kim (11 months ago)
Very, informative. Suggestion- I would love subtitles for the questions from the students or raise up the audio volume for their voice.
mintie-nz (1 year ago)
Thank you .
Chrystal sexydiabetic (1 year ago)
I wish there was a microphone to hear the student questions and responses..
Stephen Allen (1 year ago)
Apparently there is someone in the front row who cares more about their Facebook account than your lecture. @10:58 in case you were wondering.
Sally A. Schwartz (1 year ago)
Very Happy I came across this video. I am sure I will watch this more than once in achieving my written  my business plan as well.
Yousef Alfarhoud (1 year ago)
How can I contact with the lecturer ?
papsi paps (1 year ago)
if his doing this for advertising, app needs to be improved. recycle bank app is very poor and I am not a hater. ty
Raymond David (1 year ago)
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Above Augusta (1 year ago)
Thanks for sharing your insight with us, we really enjoyed this!
samirbalonmano (1 year ago)
FINALY, A VIDEO THAT REALLY EXPLAINS HOW TO MAKE BUSINESS PLAN!!! THANK YOUUUUUUUUUUUUUUUUUU!!!
Soraya Sheppard (1 year ago)
This is awesome thank you.
Augustine Macarthy (1 year ago)
great video, I will like to have more insight on financial projection.
Soho Yankee (1 year ago)
Wow. If you every decide to come to Florida to lecture, I'd be the first one to sign up.
R. J. Denicola (1 year ago)
This is amazing information.
Stan V (1 year ago)
I hope this was recorded at least 5 years ago. How have you never heard of Fiverr? Thats a basic staple in marketing for an entrepreneur. Just saying.
Benpalmer (1 year ago)
At 10:57 the kid is looking at Facebook....A good example for not having WiFi in the classroom. Anyway, great video thank you so much helped tremendously.
Esperto Business Plan (1 year ago)
Great video, you went in depth on the topics !
Shiloh Dynasty (1 year ago)
35:10
Captn Caleb (4 months ago)
Yes. Whole vid summed up in one sentence.
Davide Strina (1 year ago)
great video very useful
Esperto Business Plan (1 year ago)
My compliments to Wharton School for this concrete video related to business plan writing, that touches all main aspects of business planning
Hampton Clark (1 year ago)
What is the graphic design service the girl mentioned in the video? I looked up Vinerr and Viberr, and I couldn't find anything.
Jerrick Drew (1 year ago)
Fiverr
Joseph Thompson (1 year ago)
what is 806? I've heard this referenced a few times.
Jennifer Peña Hoy (1 year ago)
I think it was a class at Wharton that he taught.
Adel Anbari (1 year ago)
Thank you. This is awesome. I will probably watch this video several times over as I write my business plan.
Davide Strina (1 year ago)
Hi there, can I ask you about your business?? I would love to know more your idea. Don't get me wrong I don't intend to steal your idea I am an italian guy in Italy thanks
Business Man Money (1 year ago)
thi is a new business http://www.getmyads24.com/english/?r=473635
Richard Colucci (1 year ago)
decent lecture but are these first year freshman? the student ideas are not very good and I'd expect more from Wharton.
Soho Yankee (1 year ago)
They're learning. Give them credit. The best lessons in life are made through mistakes. Even the lecturer admitted to making past mistakes. It's okay. Nobody goes into anything an instant expert.
bighands69 (1 year ago)
Only one in a thousand business sound like a good idea. These young people are letting their passions cloud their judgement. They are thinking of a business that they would like rather than thinking of a business that they can succeed at. But how are people to explore life if they do not give it a go. And just maybe one of these businesses could develop into the next big thing.
Is this a good pitch for my business that gives loans to other small businesses that they pay back with interest " Y.E.A. helping get small businesses off the ground and running". Thank you
sravanthi sravs (8 months ago)
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Jacob Kon (1 year ago)
Why not just go to a bank? This doesn't sound unique at all...
O.K. I will think this over thank you for your suggestion.
bighands69 (1 year ago)
Yes and no. On one hand it tells people you want to help small businesses but it does not actually help in terms of letting people know how you do this. Here is what you need to include you supply finance to small businesses but how you do that is up to you. Where are you getting the funding your self by the way are you acting as a loans agent or is it your own money.
Young Abdsslam (1 year ago)
Iiy pozà
Arguably (1 year ago)
You don't get redeemed. A thing gets redeemed for you. You get a redemption if you wanna be all you-focused.
Arguably (1 year ago)
11:00 Kid surfing facebook in bottom right.
Jordan Ashby (2 months ago)
He's researching, man....
Find Manny (3 months ago)
Then he ask when should you start at 41:00 Everyone attended to start! You’re the only who attended for the WiFi
Hujat Farzan (4 months ago)
lol nice eyes
Corbbin Goldsmith (7 months ago)
Design: Too much going on. Fonts: Too many fonts, lack of theme. Imagery: No continuity, lack of theme. Flat and skeuomorphic images? Come on! Copywriting: Too much copy. Color: In the context of a complex design, the color says "I've been inspired by Mission Impossible!" You did want advice, right?
Corbbin Goldsmith (7 months ago)
sravanthi sravs: That is literally the most shitty site I've seen in a long time. Plus, you only have 70% on Graphic design. Go figure.
Michelle Norleen (1 year ago)
Thank you so very much! Very helpful as I write my business plan
Melissa Davis (1 year ago)
2 cents pitch... "Its a fashion art attack" terrible?
Taylor Lawson (6 months ago)
2 sentence* pitch
beachboi (1 year ago)
You got my attention
This is gold
K.C. Truth (1 year ago)
what the heck did that guy say?? wowie 2:15 rudey poody
Cassandra Bromfield (1 year ago)
Thank you just wish the audio for question from the class was better it was hard to hear, but that's minor. Thank you again.
sravanthi sravs (8 months ago)
If you are looking for any website or online marketing for your business text me on whats app +917396223069 www.monsterswebdesigning.com
MKris Richardson (2 years ago)
ty so much
maxwell mureti (2 years ago)
thank you.
Avery Burke (2 years ago)
love this video
Wanditi kamau (2 years ago)
Wish all my teachers were like this guy
amol chaudhari (1 year ago)
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Arron Hyman (2 years ago)
Great video. Thank you
HYPE TALK (2 years ago)
thanks from ClipInMedia e commerce experts!
Carlos Romero (2 years ago)
Reduce your business cost when transferring money internationally https://www.currencyfair.com/business/#2929
weliyudin abdii (2 years ago)
thank you boss useful idea
Anthony J.photography (2 years ago)
That Dudes On Facebook.
Shwan Brusso (2 years ago)
Massively helpful information. Thanks!
Bill Killernic (2 years ago)
just out of curiosity... how the heck would be sending and receiving mail to put it on carpets be a profitable business (discussed at about 16:00) ??
Biren Chettri (2 years ago)
Thanks for Sharing!!!
Sharon K Collins (2 years ago)
I answered the opening challenge question successfully. It gives me confidence knowing that I am on the right path to financial security combined with being of service to others with my new business venture. This is a phenomenal video for all. Thank you Patrick.
Very good information, I didn't know where to start.
Roger K Olsson (2 years ago)
Thanks for sharing!
Wyatt Arent (2 years ago)
Super helpful, thank you :)
Dann Wendo (2 years ago)
Wow! Helpful
JacksTip (2 years ago)
This is awesome. Thank you. I will probably watch this video several times over as I write my business plan.
Shaquille (2 years ago)
does anyone know the powerpoint that was used
JC Becker (2 years ago)
Excellent presentation. Just wrote a business plan while watching this presentation. It is simple and has impact.
Eric Champlin (2 years ago)
Belmont brought me here.
Xiao Wang (2 years ago)
What does he mean giving people option for people to join your team? Can someone define it more for me?
Xiao Wang (2 years ago)
I see, thanks Rick for the detail explanation.  
Rick Bunte (2 years ago)
+Xiao, did you get your question answered? The word "options" means shares of stock (i.e., equity) in a company that are available at either a specified, unchanging price (unrestricted stock options) or are actually simply given with a specified valuation at the time they are given (restricted stock options). The word "option" comes from the fact that the recipient has an option (at some point) of whether and when to receive ownership of the stock.
sanjeev thakali (2 years ago)
Can anyone tell me about the book he is referring @27:42 ?
sanjeev thakali (2 years ago)
Thank you very much @WinterFuknMute665
WinterFuknMute665 (2 years ago)
+sanjeev thakali Revolution in a Bottle: How TerraCycle Is Redefining Green Business by Tom Szaky.
Kevin Leon (2 years ago)
What an amazing video!!!!
Jordan Kidd (2 years ago)
Heads up to the kid at @ 10:55 who thinks facebook is more important.
WinterFuknMute665 (2 years ago)
+Jordan Kidd lol, yup... lower right corner of the screen. Just noticed that at 10:09.
Lady Bug (2 years ago)
thank you for sharing so much good information
sravanthi sravs (8 months ago)
If you are looking for any website or online marketing for your business text me on whats app +917396223069 www.monsterswebdesigning.com
walter otieno (2 years ago)
+tammi walker , kindly can u help me develope up a biz plan
NOJOKEJ (2 years ago)
Great video. Thanks for sharing.
David Sanchez (2 years ago)
The big question is, do you need a business plan if you're not looking for funding and will be the only "officer" in the company (to start)?
sravanthi sravs (8 months ago)
If you are looking for any website or online marketing for your business text me on whats app +917396223069 www.monsterswebdesigning.com
cafelatte77777 (2 years ago)
+David Sanchez Yes. The process will help you assess whether your idea is viable.
Bassett & Brown (2 years ago)
+David Sanchez yes!!! ....everyone needs a road map
G Issa (2 years ago)
this guy said his company does x...i wanna work for that company man!
Robert Rothe (2 years ago)
Very nice presentation from Patrick FitzGerald. So clear and well managed disscusion. Felt like I was back at Uni! Thanks.
Atlas Dawood (2 years ago)
thank you for sharing this informative video would love to see the whole series on business 101 and advance level.

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