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The Soy Sauce Bottle Designed to Bring Happiness

Оценок: 4453 | Просмотров: 186776
Behind the Design is a series of sleek and concise videos about the design of everyday objects we take for granted. This episode tells the story about how a former Buddhist monk designed the soy sauce bottle seen in Japanese restaurants around the world. Video by Vicky Feng, Chiachi Lee and Leila Hussain
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Текстовые комментарии (302)
Shane Wickham (9 дней назад)
i'm drinking mine right now
med icine (1 месяц назад)
Rubbish design, the cap doesn't close
Allup Init (1 месяц назад)
It would've been nice for the red top cap to also fit the 10 oz bottle.
bruzote (2 месяца назад)
This is NOT a functional design. It allows the soy sauce to CONSTANTLY smell up the room it is in! Who wants a house that smells like fermented ANYTHING?! And if you keep the stuff refrigerated, it smells up your fridge. It needs to be sealed! FAIL! And the readers who don't care about this fail. Do you want fermented soy-smelling soap? Bed sheets? No? Then why do you want your kitchen and adjoining rooms to slowly but surely get the stink?
SHI Moonmoonbird (3 месяца назад)
Der Pizzer (4 месяца назад)
I like the 1L bottles as well, because they contain 1L of most delicious soy sauce.
Father (4 месяца назад)
Can't believe it took 3 years to design, but yeah, I think it is a great bottle. :-)
Samuel Schönenberger (5 месяцев назад)
I grew up with that bottle but once for 2 years we didn't have one which made us unhappy since the replacement was bad. When we got a new one of these, I was happy with my soy sauce again
Unboiled Egg (5 месяцев назад)
Yeah, just put a soy sauce bottle in a museum of modern art
Rados Brzakovic (5 месяцев назад)
This is fantastic, but 100 prototypes o.O ?
WINSTON SMITH (5 месяцев назад)
I have 2.
Ron Villejo (5 месяцев назад)
Design makes a difference: Kenji Ekuan wanted to convey happiness in the enduring, very popular design of the Kikkoman soy sauce bottle, especially after having witnessed (and survived) the devastation of the atomic bomb on his hometown Hiroshima.
A fairly inaccurate dinosaur picture (5 месяцев назад)
I see this same bottle being used by many different brands, is it pathented or not?
Icecrusher (5 месяцев назад)
Of all the questions about the design of the soy sauce, they didn't even touch the one I seeked an answer to most. Why the two openings?!
Ana Helene (5 месяцев назад)
I love these
First Last (5 месяцев назад)
is that why japan has high suicide rate? USA #1
Nugroho RF (6 месяцев назад)
Howard Leung (6 месяцев назад)
It is beautiful ( weep
DeepClient (6 месяцев назад)
this made me really happy
Jeffrey Koelewijn (6 месяцев назад)
I still have to try this soy sauce brand
Emily Pender (6 месяцев назад)
WHATTTTT this is dope
CULTURAL REVOLUTION 2.0 (6 месяцев назад)
Stone Zhou (6 месяцев назад)
Siddhartha Kousik (6 месяцев назад)
Assosiating a product with a subjective emotion! Pretty successful marketing technique.
lars goossens (6 месяцев назад)
Italian talk suspect elbow alone inside compete acknowledge dry stir personally
Tracie E (6 месяцев назад)
I’m weird but Kikkoman brand soy sauce is best with eggs. Yummy.
PaintingJo (6 месяцев назад)
Designed to bring happiness? I dunno, man, to me, it's just a pain in the ass to place on shelves at the grocery store.
NO NAME ARTIST (6 месяцев назад)
then find a better job mate .....
mellowman1001 (6 месяцев назад)
The soy sauce sucks - the Chinese ones are much better.
Jay Pierson (6 месяцев назад)
3 years and100 prototypes? LOL these days that's called an unemployable designer.
raymonko (6 месяцев назад)
He passed on in 2015
pinkywinky222 (6 месяцев назад)
I live in Japan and where I work the cafeteria food is sometimes bland and this bottle definitely brings me happiness everytime I use it 😁
Leon Tarkshina (6 месяцев назад)
soyboy I guess I'm gonna say that word to fit in with everyone else and be a normie
Unfunny Profile (6 месяцев назад)
I’m allergic to soy sauce, so.....
hasan junaid (6 месяцев назад)
3 years seriously
Bi11y (6 месяцев назад)
I was expecting the soy sauce to contain dopamine. It would explain why it makes people happy xD
Benjamin Man — iBenTV (6 месяцев назад)
take a shot every time she pronounces "ekuan" wrong..... it's "e-ku-an", other than that, great video!
Trollonoa Zoro (6 месяцев назад)
Male feminists love this...
Tomas Gregertsson (6 месяцев назад)
Is the subs about 5 seconds out of sync for anyone else?
Rosie 47 (6 месяцев назад)
Here...row...she..ma!!!!!!! NOT Her...row..sham...a!!!!!
Lou (6 месяцев назад)
My big, hard to hold bottle of soy sauce is the cause of my depression
Hussein Naji (6 месяцев назад)
and how is this designed for happiness ?
Kristine Willems (6 месяцев назад)
Timeless and practical and elegant.
IamMe (6 месяцев назад)
Using the bottle is a little moment of fun every time.
TehUselessGuiG (6 месяцев назад)
The thought of the sauce itself makes me happy.
Hana (6 месяцев назад)
Nice, fast pace. Brilliant editing.
waggy (6 месяцев назад)
i love you
sarcasmo57 (6 месяцев назад)
It always made me happy.
213213yoyo (6 месяцев назад)
I was expecting the comment section to be cancerous.
Brertt (6 месяцев назад)
Doesn’t belong in an art museum tho. It’s supposed to be streamlined not arts and craftsy-_-
Tyler Ellis (6 месяцев назад)
Yeah accept Kikkoman soya sauce is the worst soya sauce out there.
wheelzwheela (6 месяцев назад)
It's a glass bottle that narrows near the top. And it took him 3 years? He's a genius for this. I'm in the wrong business.
Soy Boy Ahoy (6 месяцев назад)
I slurp up a bottle a day, none of that light crap.
jackson flower (6 месяцев назад)
Hey, I saw that exhibit!
eenhoornlover112 (6 месяцев назад)
I thought after the atomic bomb he would design a bottle to 'reverse' that. So and upside down explosion mushroom cloud!
Ashanti71 (6 месяцев назад)
I like the one who is not so salty. Really sweet with fish and shrimps 😋😋
The best soysauce
JanetFunkYeah (6 месяцев назад)
It's nice to see that something good inadvertently came out of the aftermath of the horrific US terrorist attack on Japan; that one diabolical act that most US Americans constantly defend while simultaneously saying "9/11 went too far, bro".
Moe (6 месяцев назад)
Okay but everytime you use it then put it down there's soy sauce that drips down from it and you have to clean it up every time
Charles (6 месяцев назад)
egkwaan? tf?
Soia Sauce (6 месяцев назад)
The Travel Guy (6 месяцев назад)
Yep, one is always in the cupboard, pantry or on the table!
Nur Hazimah (6 месяцев назад)
Great video but the subtitles are not in sync.
n00bie (6 месяцев назад)
Damn, just by seeing that bottle makes me hungry for sushi. Who else
Arianm09 (6 месяцев назад)
Also, If you plug one spout with your finger as your pour out the other, you can control the flow of sauce onto your food/ bowl
The other Sarah (6 месяцев назад)
vox? is that you?
Joona (4 месяца назад)
Valapa Sucharitakul (6 месяцев назад)
WOW...so nice to know this. 😄💟💟💟💟💟
A E S T H E T I C (6 месяцев назад)
It made me happy when I didn't know how to pour it but it was easy to use
Kevin Davis (6 месяцев назад)
Awesome designer, great job on so many things. 👏🏻
guitar warrior (6 месяцев назад)
3 years only for that???
NO NAME ARTIST (6 месяцев назад)
100 years and no one even made better soy sauce bottle .....
ShroomWalrus (6 месяцев назад)
It's easy to say that many decades after it's already familiar, but it's hard to design something that just works really well. Few would come up with this design if it wasn't already invented.
gelpy27 (6 месяцев назад)
that title tho
Critical Role Highlights (6 месяцев назад)
Kikkoman is also the best soy sauce ever made.
gang gang (4 месяца назад)
There r a lot of soy sauce on the market that have more flavor, color so I wouldn’t say kikkoman soy sauce it’s the best. But tastes differs from one person to another
Mirek Fe (6 месяцев назад)
I beg to differ. Yamasa makes the best Japanese soy sauce.
Dave England (6 месяцев назад)
Critical Role Highlights easily. There isn’t even competition.
superbleeder98 (6 месяцев назад)
Trump = soyboy
superbleeder98 (6 месяцев назад)
Soy sauce is for soyboys
Fresh MeMes (6 месяцев назад)
Istvan Mikola (6 месяцев назад)
He's like the Da Vinci of Japan haha.
Klijnsmit Guitars (6 месяцев назад)
Kikkoman soy SUCKS. YAMASA soy FOR LIFE.
Mosey Burns (6 месяцев назад)
Thanks nukes for the dope ass soy sauce bottles.
Oknarub (6 месяцев назад)
What a fucking asshole
JanetFunkYeah (6 месяцев назад)
Terrorism is never okay.
Adam Rasmussen (6 месяцев назад)
Why would you pronounce Hiroshima like that? Why do Americans always guess instead of just looking it up. It is the simplest thing. You are journalists. This was otherwise researched I assume. Ridiculous.
TissuePaper (6 месяцев назад)
Janet Take the stick out of your ass. Thank you. Now that you're a little more comfortable, you might open your mind a little. Why don't you go yell at every person in Japan who mispronounces English words because it's easier to say it wrong? I don't know any Japanese, but I can give you plenty of examples of transvocalization in Chinese. 伊妹儿 (yi meir) : "e-mail" 酷 (ku) : "cool" 汉堡包 (hanbaobao) : "hamburger" 比萨饼 (bisa bing) : "pizza" This happens in all languages.
pinkywinky222 (6 месяцев назад)
Japanese news reporters/journalists always pronounce English-named places as how they would usually say it. For example Rosu Anjiresu for Los Angeles. I don’t see any Americans or Japanese complaining about that. And the way this person pronounced it wasn’t that far off and as a person living in Hiroshima presently I didn’t mind it at all. We just have to accept that there are limits to speaking a language not your own and proper pronounciation of Japanese words is not that easy to master.
TheMistLink (6 месяцев назад)
Jara I was referring to the rules of pronunciation each language has
DrPhilFurry (6 месяцев назад)
TheMistLink What ‘rule’ defines how Hiroshima is pronounced?
The Seven Year Twitch (6 месяцев назад)
JanetFunkYeah I can see where you're coming from but there are tons of English words that the Japanese and other countries have adapted to follow the rules of their own language. Ex.Makudonarudo= McDonald's Aisu kurīmu= ice cream It happens with globalization, cultural anthropologists call it transvocalization. In Japanese specificlly it's called gairaigo.
electrolinks (6 месяцев назад)
It does.
AnotherGuyOnYouTube (6 месяцев назад)
Dang soyboys
Schneeregen _ (6 месяцев назад)
Great, now I want chinese...
Random Killjoy (6 месяцев назад)
I fucking love the design, I never knew it was so revolutionary but I could just feel it through its simple yet genius form. LOVE IT, and the video too
Thom (6 месяцев назад)
I keep Japanese and Chinese soy sauce by my oven for cooking etc. and I have this beautiful little bottle there, which I secretly refill with a 1 litre bottle of kikkomans I keep in the cupboard.
PNTHER (6 месяцев назад)
Fuck yeah kikkoman soy sauce ftw. I love using this bottle everytiem.
Robbie (6 месяцев назад)
Maxwell Koyama (6 месяцев назад)
narrator doesn't know how to pronounce shit
That Guy (6 месяцев назад)
You made his name sound mexican
legice (6 месяцев назад)
the fact that a bottle of sauce took so long to design, from the anti drip, grip, size, feel, fall protection... this just proves how important design is and I shad a happy tear just there =)
lollycopter (6 месяцев назад)
If you just pour, these bottles *do* drip (after you stand them up again). However, the trick to reducing that is to place your finger on one end of the lid to control the flow. This should keep everything pretty tidy.
themonkeyhand (6 месяцев назад)
I was disappointed that the lid wasn't even really mentioned.
Sir Iodine (6 месяцев назад)
Should have used Klein Bottles
RICOFURNITURE (6 месяцев назад)
Thank you Murica for the atomic bombs ! 200 000 civilians will be grateful forever !
RICOFURNITURE (6 месяцев назад)
Everybody`s guilty of something during a war but droping an atomic bomb on a city full of civilians? without any military reason ?
Alexander Christiansen (6 месяцев назад)
RICOFURNITURE Know it's bad and all, but the Japanese also bombed a fuck ton of civillians as well
RICOFURNITURE (6 месяцев назад)
i don`t blame you , stupid people often do not realize that they are stupid
Slappy826 (6 месяцев назад)
japan brought it upon themselfs
Spoder Man (6 месяцев назад)
Soy boy David Hogg
kaira Mishri (6 месяцев назад)
From soy sauce bottles to bullet train.. 😶
Skylar Kang (6 месяцев назад)
lol the way they pronounced hiroshima
BooBoo Bear (6 месяцев назад)
And here I was, thinking it was pronounced "Kick a Man", invented by the feminist SJWs.
BooBoo Bear (6 месяцев назад)
Janet, looks like my harmless comment (which could be taken to be anti-male, btw), triggered an SJW.
TissuePaper (6 месяцев назад)
Janet, really, get the stick out of your ass. It makes me uncomfortable.
JanetFunkYeah (6 месяцев назад)
Jean-Paul Sartre ; Ignorant joke from a pathetic man-child. Grow up and get out of your "ew, girls have cooties" phase.
aneaneaneaneane (6 месяцев назад)
Jean-Paul Sartre bwhahahahahhaa
Nacho TV (6 месяцев назад)
1:52 yea never knew that small moment of happiness took a long time to create
Frank Pieters (6 месяцев назад)
And it's made in The Netherlands
Narvin Tr (6 месяцев назад)
Is this Vox?
Anakin PH (5 месяцев назад)
No,this is Patrick.
Jay Pierson (6 месяцев назад)
It's gotta be vox with that cry-me-a-river b.s. about the nuclear bomb.
wdxyzzle (6 месяцев назад)
Silvarret it is similar with vox video
Critical Role Highlights (6 месяцев назад)
Nah. not enough political hatred for this to be Vox.
Silvarret (6 месяцев назад)
No, it's Bloomberg. Can you read the channel name?
Miroslav (6 месяцев назад)
Soy should be fucking ILLEGAL
Elliott (7 месяцев назад)
I like the soy sauce packets in the shape of little fishies.
Maria (6 месяцев назад)
Same but they r so bad for the environment so i feel kinda bad everytime i have sushi lol
Glue Sticks (6 месяцев назад)
This is the most wholesome comment I've ever seen
Kitty on a Tree (6 месяцев назад)
Elliott Those are the best!!!!

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