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The Soy Sauce Bottle Designed to Bring Happiness

3925 ratings | 157153 views
Behind the Design is a series of sleek and concise videos about the design of everyday objects we take for granted. This episode tells the story about how a former Buddhist monk designed the soy sauce bottle seen in Japanese restaurants around the world. Video by Vicky Feng, Chiachi Lee and Leila Hussain
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Text Comments (283)
Ana Helene (15 hours ago)
I love these
First Last (1 day ago)
is that why japan has high suicide rate? USA #1
Nugroho RF (2 days ago)
It's a JOY SAUCE!
Howard Leung (3 days ago)
It is beautiful ( weep
DeepClient (4 days ago)
this made me really happy
Jeffrey Koelewijn (5 days ago)
I still have to try this soy sauce brand
Emily Pender (5 days ago)
WHATTTTT this is dope
THANK YOU MR. EKUAN !!!
Stone Zhou (6 days ago)
我天朝器皿早之千年即有此...悲夫...
Siddhartha Kousik (10 days ago)
Assosiating a product with a subjective emotion! Pretty successful marketing technique.
lars goossens (12 days ago)
Italian talk suspect elbow alone inside compete acknowledge dry stir personally
Tracie E (14 days ago)
I’m weird but Kikkoman brand soy sauce is best with eggs. Yummy.
PaintingJo (14 days ago)
Designed to bring happiness? I dunno, man, to me, it's just a pain in the ass to place on shelves at the grocery store.
NO NAME ARTIST (6 days ago)
then find a better job mate .....
mellowman1001 (15 days ago)
The soy sauce sucks - the Chinese ones are much better.
Jay Pierson (15 days ago)
3 years and100 prototypes? LOL these days that's called an unemployable designer.
raymonko (16 days ago)
He passed on in 2015
pinkywinky222 (18 days ago)
I live in Japan and where I work the cafeteria food is sometimes bland and this bottle definitely brings me happiness everytime I use it 😁
Leon Tarkshina (18 days ago)
soyboy I guess I'm gonna say that word to fit in with everyone else and be a normie
Unfunny Profile (19 days ago)
I’m allergic to soy sauce, so.....
hasan junaid (19 days ago)
3 years seriously
William Winkle (19 days ago)
I was expecting the soy sauce to contain dopamine. It would explain why it makes people happy xD
take a shot every time she pronounces "ekuan" wrong..... it's "e-ku-an", other than that, great video!
Trollonoa Zoro (19 days ago)
Male feminists love this...
Tomas Gregertsson (19 days ago)
Is the subs about 5 seconds out of sync for anyone else?
Rosie 47 (19 days ago)
Here...row...she..ma!!!!!!! NOT Her...row..sham...a!!!!!
Lou (19 days ago)
My big, hard to hold bottle of soy sauce is the cause of my depression
Hussein Naji (19 days ago)
and how is this designed for happiness ?
Kristine Willems (20 days ago)
Timeless and practical and elegant.
IamMe (20 days ago)
Using the bottle is a little moment of fun every time.
TehUselessGuiG (20 days ago)
The thought of the sauce itself makes me happy.
Hana (20 days ago)
Nice, fast pace. Brilliant editing.
waggy (20 days ago)
i love you
sarcasmo57 (20 days ago)
It always made me happy.
213213yoyo (20 days ago)
I was expecting the comment section to be cancerous.
Brittant Knap (20 days ago)
Doesn’t belong in an art museum tho. It’s supposed to be streamlined not arts and craftsy-_-
Tyler Ellis (20 days ago)
Yeah accept Kikkoman soya sauce is the worst soya sauce out there.
wheelzwheela (20 days ago)
It's a glass bottle that narrows near the top. And it took him 3 years? He's a genius for this. I'm in the wrong business.
Soy Boy Ahoy (21 days ago)
I slurp up a bottle a day, none of that light crap.
jackson flower (21 days ago)
Hey, I saw that exhibit!
eenhoornlover112 (21 days ago)
I thought after the atomic bomb he would design a bottle to 'reverse' that. So and upside down explosion mushroom cloud!
Ashanti71 (21 days ago)
I like the one who is not so salty. Really sweet with fish and shrimps 😋😋
The best soysauce
JanetFunkYeah (21 days ago)
It's nice to see that something good inadvertently came out of the aftermath of the horrific US terrorist attack on Japan; that one diabolical act that most US Americans constantly defend while simultaneously saying "9/11 went too far, bro".
Moe (21 days ago)
Okay but everytime you use it then put it down there's soy sauce that drips down from it and you have to clean it up every time
chrlsthmd (21 days ago)
egkwaan? tf?
Soia Sauce (21 days ago)
lov
Anthony Stewart (21 days ago)
Yep, one is always in the cupboard, pantry or on the table!
Nur Hazimah (21 days ago)
Great video but the subtitles are not in sync.
n00bie (21 days ago)
Damn, just by seeing that bottle makes me hungry for sushi. Who else
Arianm09 (21 days ago)
Also, If you plug one spout with your finger as your pour out the other, you can control the flow of sauce onto your food/ bowl
The other Sarah (21 days ago)
vox? is that you?
Valapa Sucharitakul (21 days ago)
WOW...so nice to know this. 😄💟💟💟💟💟
A E S T H E T I C (21 days ago)
It made me happy when I didn't know how to pour it but it was easy to use
Kevin Davis (21 days ago)
Awesome designer, great job on so many things. 👏🏻
guitar warrior (21 days ago)
3 years only for that???
NO NAME ARTIST (6 days ago)
100 years and no one even made better soy sauce bottle .....
ShroomWalrus (21 days ago)
It's easy to say that many decades after it's already familiar, but it's hard to design something that just works really well. Few would come up with this design if it wasn't already invented.
gelpy27 (21 days ago)
that title tho
Kikkoman is also the best soy sauce ever made.
Mirek Fe (18 days ago)
I beg to differ. Yamasa makes the best Japanese soy sauce.
Dave England (20 days ago)
Critical Role Highlights easily. There isn’t even competition.
superbleeder98 (21 days ago)
Trump = soyboy
superbleeder98 (21 days ago)
Soy sauce is for soyboys
Justin Willette (22 days ago)
SOY-BOY
Istvan Mikola (22 days ago)
He's like the Da Vinci of Japan haha.
Klijnsmit Guitars (22 days ago)
Kikkoman soy SUCKS. YAMASA soy FOR LIFE.
Mosey Burns (22 days ago)
Thanks nukes for the dope ass soy sauce bottles.
Oknarub (12 days ago)
What a fucking asshole
JanetFunkYeah (21 days ago)
Terrorism is never okay.
Adam Rasmussen (22 days ago)
Why would you pronounce Hiroshima like that? Why do Americans always guess instead of just looking it up. It is the simplest thing. You are journalists. This was otherwise researched I assume. Ridiculous.
TissuePaper (18 days ago)
Janet Take the stick out of your ass. Thank you. Now that you're a little more comfortable, you might open your mind a little. Why don't you go yell at every person in Japan who mispronounces English words because it's easier to say it wrong? I don't know any Japanese, but I can give you plenty of examples of transvocalization in Chinese. 伊妹儿 (yi meir) : "e-mail" 酷 (ku) : "cool" 汉堡包 (hanbaobao) : "hamburger" 比萨饼 (bisa bing) : "pizza" This happens in all languages.
pinkywinky222 (18 days ago)
Japanese news reporters/journalists always pronounce English-named places as how they would usually say it. For example Rosu Anjiresu for Los Angeles. I don’t see any Americans or Japanese complaining about that. And the way this person pronounced it wasn’t that far off and as a person living in Hiroshima presently I didn’t mind it at all. We just have to accept that there are limits to speaking a language not your own and proper pronounciation of Japanese words is not that easy to master.
TheMistLink (20 days ago)
Jara I was referring to the rules of pronunciation each language has
Jara (20 days ago)
TheMistLink What ‘rule’ defines how Hiroshima is pronounced?
The Seven Year Twitch (20 days ago)
JanetFunkYeah I can see where you're coming from but there are tons of English words that the Japanese and other countries have adapted to follow the rules of their own language. Ex.Makudonarudo= McDonald's Aisu kurīmu= ice cream It happens with globalization, cultural anthropologists call it transvocalization. In Japanese specificlly it's called gairaigo.
electrolinks (22 days ago)
It does.
AnotherGuyOnYouTube (22 days ago)
Dang soyboys
Schneeregen _ (22 days ago)
Great, now I want chinese...
Random Killjoy (22 days ago)
I fucking love the design, I never knew it was so revolutionary but I could just feel it through its simple yet genius form. LOVE IT, and the video too
Thom (22 days ago)
I keep Japanese and Chinese soy sauce by my oven for cooking etc. and I have this beautiful little bottle there, which I secretly refill with a 1 litre bottle of kikkomans I keep in the cupboard.
Pr0nMaster 3000 (22 days ago)
Fuck yeah kikkoman soy sauce ftw. I love using this bottle everytiem.
Robbie (22 days ago)
NOT GOOD. DOESN'T EXPLAIN WHY NO DRIP????????
Maxwell Koyama (22 days ago)
narrator doesn't know how to pronounce shit
kingpai pannathat (22 days ago)
You made his name sound mexican
legice (22 days ago)
the fact that a bottle of sauce took so long to design, from the anti drip, grip, size, feel, fall protection... this just proves how important design is and I shad a happy tear just there =)
lollycopter (22 days ago)
If you just pour, these bottles *do* drip (after you stand them up again). However, the trick to reducing that is to place your finger on one end of the lid to control the flow. This should keep everything pretty tidy.
themonkeyhand (20 days ago)
I was disappointed that the lid wasn't even really mentioned.
Sir Iodine (22 days ago)
Should have used Klein Bottles
RICOFURNITURE (22 days ago)
Thank you Murica for the atomic bombs ! 200 000 civilians will be grateful forever !
RICOFURNITURE (20 days ago)
Everybody`s guilty of something during a war but droping an atomic bomb on a city full of civilians? without any military reason ?
Alexander Christiansen (21 days ago)
RICOFURNITURE Know it's bad and all, but the Japanese also bombed a fuck ton of civillians as well
RICOFURNITURE (21 days ago)
i don`t blame you , stupid people often do not realize that they are stupid
Slappy826 (21 days ago)
japan brought it upon themselfs
Spoder Man (22 days ago)
Soy boy David Hogg
kaira Mishri (22 days ago)
From soy sauce bottles to bullet train.. 😶
Skylar K (22 days ago)
lol the way they pronounced hiroshima
Jean-Paul Sartre (22 days ago)
And here I was, thinking it was pronounced "Kick a Man", invented by the feminist SJWs.
Jean-Paul Sartre (17 days ago)
Janet, looks like my harmless comment (which could be taken to be anti-male, btw), triggered an SJW.
TissuePaper (18 days ago)
Janet, really, get the stick out of your ass. It makes me uncomfortable.
JanetFunkYeah (21 days ago)
Jean-Paul Sartre ; Ignorant joke from a pathetic man-child. Grow up and get out of your "ew, girls have cooties" phase.
aneaneaneaneane (22 days ago)
Jean-Paul Sartre bwhahahahahhaa
Nacho TV (22 days ago)
1:52 yea never knew that small moment of happiness took a long time to create
Frank Pieters (23 days ago)
And it's made in The Netherlands
Narvin Tr (23 days ago)
Is this Vox?
Anakin Amparo (9 hours ago)
No,this is Patrick.
Jay Pierson (15 days ago)
It's gotta be vox with that cry-me-a-river b.s. about the nuclear bomb.
wdxyzzle (20 days ago)
Silvarret it is similar with vox video
Nah. not enough political hatred for this to be Vox.
Silvarret (22 days ago)
No, it's Bloomberg. Can you read the channel name?
Miroslav (28 days ago)
Soy should be fucking ILLEGAL
Elliott (1 month ago)
I like the soy sauce packets in the shape of little fishies.
Maria (19 days ago)
Same but they r so bad for the environment so i feel kinda bad everytime i have sushi lol
Glue Sticks (21 days ago)
This is the most wholesome comment I've ever seen
Kitty on a Tree (22 days ago)
Elliott Those are the best!!!!
Sean (1 month ago)
I wonder did the Japanese make any superhero drama called Kikoman
Sean (1 month ago)
From being a simple monk to living the high life !
Midnight Phister (1 month ago)
true, something just feels "right" about that bottle, it's extremely well designed.
Mavicity (1 month ago)
Meanwhile in present time design firms, clients want 20 design options by Monday.
Pluto28 (20 days ago)
It definitely was, although Mavicity's example is hyperbolic. The bottle design went through over 100 prototypes, as the video clearly states.
MrEndzo (23 days ago)
Maybe it was the case back then too.
vee tour (1 month ago)
Three years!! That design would have taken me one minute to come up with.
Jara (20 days ago)
vee tour Looking At it now maybe, but why do you think hunter gather societies took so long to transform? He had to come up with that idea all by himself without any help.
ShroomWalrus (21 days ago)
That's because you've already seen it.
Audy Maulizar (22 days ago)
Ahh the classic "that's easy, even my grandma can do that" comment.
Massimo O'Kissed (23 days ago)
NO, impatient grasshopper! To design perfect bottle, first you must *become* perfect bottle.
Kaye Animates (1 month ago)
Found this video a few minutes after I accidentally spilt this stuff on me
Massimo O'Kissed (23 days ago)
Kaye Animates , Google knows.
Marius Fleury (1 month ago)
Oh exact balance peel pain weather hang sufficient properly servant obligation.
I LOVE THIS STUFF!!!!!! Deliciously goes on everything 😋😍♥️
J M (1 month ago)
Fix those subtitles!!!
Bailey Henderson (1 month ago)
Buy papa Murphy's pizza
UnOriginalOne (1 month ago)
P.S. Kenji Ekuan's surname is pronounced e.coo.on not e.kwan
ansaree97 (1 month ago)
Bruh
moumous (1 month ago)
The Great Big Story, isn't it?
Tom Liu (1 month ago)
He was employed for 3 years just to make one bottle, that's not going up fly in today's society anymore
themonkeyhand (20 days ago)
Why's everyone assuming he did nothing but design a single bottle for three years? It said it took three years to finalize the design but nothing that says he was working exclusively on it that whole time.
June Logigian (21 days ago)
Japanese companies are different in their contracts. Trust and long term contracts are more common and also expected. Companies are expected to take care of their employees
Michael Panggabean (22 days ago)
8-Bit-Eevee he was being sarcastic. Anyone who've done design work with big corporations knows that they usually have unrealistic deadline and vision to be implemented for the final design.
8-Bit-Eevee (22 days ago)
Josué Barrientos No? Companies are just as responsible for a long R&D cycles as the designers. It makes no sense for a company to rush a designer or accept a design that doesn't fit their specifications. You know the development cycle for major smartphones is more than 3 years, right? That the iPhone X took 5 years to design?

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