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Reebok Pump: Meet the Man Who Invented It

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March 4 -- The original Reebok Pump debuted in 1989. The shoe made Reebok a force in the basketball world for the better part of the 1990s. The Pump, and its $170 pricetag, made a major statement on and off the court. Paul Litchfield, the man who invented the Pump, tells Bloomberg how it came to be. (Video by Alyssa Zahler and David Yim.) --Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.
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Text Comments (49)
Ger Her (4 days ago)
I found a pair in the 90s but didnt buy them cause they were way too heavy
love niall (23 days ago)
Here because of Rhett
Iron Man (2 months ago)
2 days before I was born.
Mr. MOTORMASTER (3 months ago)
i remember a fat rich kid jumped and PoPed one
Alejandro Cordero (5 months ago)
I want to wear them but I am afrad people would talk sh*t
Fire bird Gaming124 (5 months ago)
My dad used to have these shoes in 1991
Elis (6 months ago)
I remember a kid in my class having a pair of these over 10 years ago
tim gong (7 months ago)
Remember those la veat shoes and bk shoes
Jesus Medina (7 months ago)
Do these run true to size?
Ho Lee Fok (8 months ago)
THE EVIL PUNISHER RLSV (11 months ago)
I wanna buy SOME. I had a pair a long time ago, early 90's.
Pete Sanchez (1 year ago)
I still have a pic of me rocking them when I was in kinder, bad ass shoes
I had the bright yellow Twilight Zones BITD. Sneakers were life back then.
josh bentley83 (1 year ago)
Gimme two pairs of each and a jelly doughnut 🍩
John Xela (1 year ago)
i own a pair
John Xela does it really work? Makes you jump higher?
Billyshead133 (1 year ago)
The good ol days
SYA Playz (1 year ago)
dab at 2:14
razorwire music (1 year ago)
i have the original battleground hexalite ones
Sun Times (1 year ago)
Too bad Jordans took over lol.
Kaleal Ennis (11 months ago)
Sun Times nike owns jordan lol
dominick smith (1 year ago)
Man I still love the pump shoes.
alex thelizardking (1 year ago)
pumps a great design but why does it still need laces?
T O S H I B A V H S (1 year ago)
alex thelizardking To create pressure against the foot.
break joey (1 year ago)
what pumps are those black and red @0:06?
RandomUser221 (1 year ago)
Reebok Omni Zone 2
Ra'mez The Greatest (1 year ago)
yo where can I buy those pumps??? anybody know
Alejandro Cordero (5 months ago)
D Carlisle (7 months ago)
Amazon has them.
i want one of each!
Sarah jane & reborns (1 year ago)
i have some reebox pump main how can i get black hair dye off them
AQUAPHREESH193 (10 months ago)
Sarah jane & reborns lololol how hair dye ended up on them?
Sun Times (1 year ago)
Thomas Stevens Lol
Thomas Stevens (1 year ago)
Sarah Clarkson & reborns cum on them
David Redacted (1 year ago)
"We were in a competition with our competitors" - Classic
ThisIsTheEndPt2 (2 years ago)
Dee brown was the reason sales for pumps EXPLODED. I hope, to this day, Reebok are paying him. He earned it in that dunk comp.
SPUGNETTA (2 years ago)
I neeeed them XD
Real X (2 years ago)
Awesome shoe! I have 2 pairs of those white.
him3zz (2 years ago)
Who invented it? the man did
Kobe vs Jordan (2 years ago)
What are the white shoes he's holding at 16-20 sec???
Garry M (2 years ago)
+Isaiah Murrell Those are the original Reebok Pumps model with the release button on the back.
mawbtowngf (2 years ago)
He dabbed on em lol
Fresh Prince Of Westwood (11 months ago)
mawbtowngf Indeed
Snm779 (11 months ago)
mawbtowngf ll
HEAT Ledger (2 years ago)
I got the OG's from '89
surfingjc (3 years ago)
Yeah well I love pump.
Dash Spaceski (2 years ago)
As long as it works!!! 1 in 3 pairs I get from the Reebok Factory don't even inflate! Either the valve is screwed or they just put in a pathetic effort making them. I have 7 sets of them ranging in era. This years is just shocking manufacturing... You'd think they could test em before asking someone to dish out $100 for the product. Wt heck are you doing Reebok!
Benjamin Hernandez (3 years ago)
what are the name of the black shoes in 00:06 & 00:12?
WhathehadasSole (3 years ago)
Reebok AXT × The Hundreds

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