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At 88rising, East Meets West, One Viral Hit at a Time

31197 ratings | 695613 views
Combining elements of Asian and Western culture. 88rising is a young entertainment company hoping to build a lasting, global brand that will outlive singular moments of virality. With influential artists like Rich Chigga and joji generating millions of views for the network, the next question for founder Sean Miyashiro and his team is how to translate that success into a long-term platform in a rapidly changing industry. Video by Jed Rosenberg Cinematography by Arthur Woo Production Assistant: Chris Giuseppini ---------- Like this video? Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg?sub_confirmation=1 Connect with us on... Twitter: https://twitter.com/business Facebook: https://www.facebook.com/bloombergbusiness Instagram: https://www.instagram.com/bloombergbusiness/
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Text Comments (1511)
Hunter Patrick Lindsey (7 hours ago)
88rising On Top
MrTeabox (9 hours ago)
look at all these rich kids that they are gangsta by listening to joji smh
rizki kurnia (5 days ago)
he's literally Asian Diplo
Elizabeth Arellano (6 days ago)
The fans are so awesome and funny lmao
Regilio Bouma (8 days ago)
rich chigga for ever bro :) you cant changed the passed the OG will always know u as CHIGGA :)
Esai bustos (10 days ago)
He kinda looks looks like rich Bryan
EternalLust (12 days ago)
88 was brought to life near where I work akk day every day. This is amazing
megaman 2020 (13 days ago)
Ok lets be honest joji isnt a brand new artest there is 5.2 million people already following him including me cause ive loved his work for years and years
Itsyoboi Skinnypenis (13 days ago)
꿀산체abs (13 days ago)
Ram Z (21 days ago)
i wish i were a member of 88Rising cause i've always wanted to mix assian culture with hip-hop
furiuscat4323 (21 days ago)
why do you have to mention the harlem shake, it's not surprising to mostly everyone who watches this because they're watching from filthy frank.
Congratulations Rich Brian..proud of you from Indonesia. Keep going, rock the world and all the best.
Yuki Cao (23 days ago)
Let me get this straight... *gets a megaphone* THIS GUY SITTING IN THE TUB OF BLOOD CREATED THE HARLEM SHAKE!!!
[SPACE]-doge (24 days ago)
is indonesian mothefucka
Victoria (28 days ago)
Also why do all these interviews with Joji focus so much on the Harlem Shake thing? Its not even what he's mostly known for...
Victoria (28 days ago)
Joji is so awkward but I love him.
Mr. Duubsteep (28 days ago)
88 rising is double happines :)
Undergroundkid (29 days ago)
88 rising stay underground
Zectron (1 month ago)
Wtf chinese rapper???
atombxmb (1 month ago)
atombxmb (1 month ago)
Joji, brand new artist? wow people really think that?
Saus Tartar (1 month ago)
88 RISING is fire, they're gonna beat the korean music company that cattle raising their artist.
Skippz Z (1 month ago)
Joji you gave in to the weebaboos why just why quit ignoring us
Josh Play Game (1 month ago)
Curlyyy (1 month ago)
Higher brothers up next
AXai (1 month ago)
I mean if anyone can tell me where to get Sean’s hoodie, that would be nice.
Alexa (1 month ago)
i love this so much 88rising is like family i never met
ambience (1 month ago)
sign killy next
cuss word sayer (1 month ago)
Is that jojivlogs?
Abyssic1 (1 month ago)
the brand name "88 rising" has some weird connotations if you're german.
He's indonesian
Aperture147 (1 month ago)
hey brian is indonesian, not chinese
Ruby Miles (1 month ago)
88rising is actually the only label I know
FadedCharizard (1 month ago)
He still going be known as Rich Chigga to me
Ibrahim Abu hammad (1 month ago)
CSick562 (1 month ago)
88 rising is amazing. Trippie, Joji and Brian are all hella creative and out of the box
Up the bum no babys (1 month ago)
Great vid
Haven A (1 month ago)
my two babes killing it
ForzaOnda (1 month ago)
How has China's ban on media displays of Hip Hop affected 88rising? I think 88rising is EXACTLY what Asia needs.
Thomas Takeshita (1 month ago)
I don't think this video is awesome.
MasterLINK657 (2 months ago)
I bet Joji is tired of telling the "Harlem Shake" story.
90chely7wely44 (2 months ago)
unicorn lover (2 months ago)
Rich chigga is not Chinese he's Indonesian
R3MYxp (2 months ago)
Joji is Amazing...
we!Rd cLever (2 months ago)
bye wkwk land :(
Usual dweeb (2 months ago)
this is just wrong because yes he is giving his music now good light. he is also completely diminishing his old work
Aldy Gilang (2 months ago)
Jan Rufer (2 months ago)
what the fuck, chinese rapper from indonësia..... the fuck man
DaPhoenix2205 //KC (2 months ago)
this is taco bell what could possibly go wrong
Jim Huang (2 months ago)
Bloomberg is changing.
Susan Lu (2 months ago)
I think an important aspect of 88rising's success is its connection with asian americans. this is one of the only brands that supports full integration of both western and asian cultures, and gives us asians our own image, which is a unique blend of asian and american values. for once, we can see ourselves, and music is such a powerful tool
RIP Karma (2 months ago)
Tsang (2 months ago)
when he said Rich Chigga is a Chinese rapper, i close this video smh
Bisexual Memer (2 months ago)
88rising is the dude in the squad that isn't socially active, isn't popular, has some cool friends, but outside of everything is the realest dude with the most fire ass shit in his mind.
Viktor Hansen (2 months ago)
Japanese? What is this sensationalist garbage journalism.
MrLumayato (2 months ago)
I miss Pink Guy
Tansyda (2 months ago)
Isn’t Brian Indonesian?
Wastelander (2 months ago)
7:54 I really hopes he releases that
Darth gamer123 (2 months ago)
Y is everyone talking about the Harlem shake. Sure joji made it so what its pretty old
Allison Ransom (2 months ago)
Also, don't sleep on 88 Rising artist Yaeji.
Allison Ransom (2 months ago)
FYI, He changed his name, he's now Rich Brian.
Sunshine Hope (2 months ago)
Btw Keith ape it g ma came out way before 88rising
bw (2 months ago)
bloomberg is dank
Lee McPherson (2 months ago)
JonTron sighting 10:14
Cameron Karr (2 months ago)
I love the one guy at 9:23
Cameron Karr (2 months ago)
Fanbase seems great as hell
Sir Science (2 months ago)
Wait why did joji have a bunch of costumes ?
Shirley Gonzalez Asensio (2 months ago)
i want that sweater.
Flamin Ace (2 months ago)
Former youtuber. RIP PAPA FRANKU
EViE MeNacE (2 months ago)
I miss filthy Francis’s but I also love joji
Erner Laureano (3 months ago)
Damn I’m from the Bronx 😔 i miss home lol
Joshua Geronimo (3 months ago)
oh shit Im in the video! 9:02
Flyin RU (3 months ago)
why sean always wearing batik ...?
Eduardo Santoyo Rivero (3 months ago)
YT - Vicky (3 months ago)
chigga !!
Arcturus51 (3 months ago)
cute video
sukmydikbich (3 months ago)
Nathan G (3 months ago)
They need to put out some merch
Jas2davir (3 months ago)
RIP papa franku, dead but never forgotten.
Davids Ghost (3 months ago)
The things I have never seen... I do like the Japanese clothing style, though.
Min YoonMinon (3 months ago)
Rich chigga is not indonesian?
lilpancake (3 months ago)
He's Chinese Indonesian
mini mizzer (3 months ago)
Rich Brian isn't Chinese he's Indonesian
lilpancake (3 months ago)
He's Chinese Indonesian, in this article he explained why he moved to LA because his family wanted to safe him from anti Chinese riots. http://www.thejakartapost.com/life/2017/07/20/jakarta-born-rich-chigga-tells-rolling-stone-why-he-moved-to-la.html
Matthew Montemayor (3 months ago)
Wtf... he is not Chinese, he's Indonesian... racist
lilpancake (3 months ago)
He's Chinese Indonesian, I'm Indonesian and I know there are a lot of Chinese Indonesians all over Indonesia including Brian though sadly they're often discriminated against. Brian's dad even sent him to the states to be safe because they were afraid of possible anti Chinese riots stemming from the riots against minority Chinese Jakarta Gorvenor a little over a year ago. http://www.thejakartapost.com/life/2017/07/20/jakarta-born-rich-chigga-tells-rolling-stone-why-he-moved-to-la.html
SpookySushi (3 months ago)
since when is rich brian chinese lmfao
lilpancake (3 months ago)
He's Chinese Indonesian. Here's an article where Brian explained he moved to LA was because his family wanted to safe him from anti Chinese riots in Indonesia http://www.thejakartapost.com/life/2017/07/20/jakarta-born-rich-chigga-tells-rolling-stone-why-he-moved-to-la.html btw there are a lot of ethnic Chinese in South East Asia, Chinese Malaysian, Chinese Indonesian, Chinese Filipino etc :)
Ryan Matney (3 months ago)
10:04 rich looks scared as shit lol
Nandhika 1446 (3 months ago)
I really love my country
Nandhika 1446 (3 months ago)
Rich chigga from my country indonesia
Lil Hitpump (3 months ago)
Its already fire
Irra Marwah (3 months ago)
So joji is japanese rapper
kien kiên (3 months ago)
yo did he said that rich chigga is chinese
rampageflyingpigs (3 months ago)
please check your facts before creating and posting such a video. not all Asians are Chinese. Rich Brian is Indonesian.
rampageflyingpigs (3 months ago)
lilpancake thanks for the details! Looks like I'm no better than Bloomberg lel
lilpancake (3 months ago)
Brian is actually Chinese Indonesian, Chinese Indonesian is a minority in Indonesia and sadly they're often discriminated against. Brian's dad even sent him to the states to be safe when there were riots against minority Chinese Jakarta Governor Ahok a little over a year ago.
BlitzM9 (3 months ago)
“This is Rich Chigga, he’s a Chinese rapper.” But... he Indonesian doe...
Mike Wazowski (3 months ago)
Since when was Rich Brian Chinese?
Badminton WAVE (3 months ago)
Nice batik di you wearing Sean! i love it..
Jordon A (3 months ago)
This video is too lit man🔥 88 are gonna change the game
Allah is gay (3 months ago)
Rich Brian is just another level, very young, talented, kind of mature, not a silly celeb teen everyone hate, he learned English by himself by watching videos, that's crazy.
Edge Hazard (3 months ago)
Rich chiga is from Vietnam not China I think
Carlowitch (3 months ago)
88rising is genius. This video was so good. Thanks.
Gaby Reyes (3 months ago)
rich chigga isn't chinese.
lilpancake (3 months ago)
He's Chinese Indonesian

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