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At 88rising, East Meets West, One Viral Hit at a Time

35288 ratings | 837291 views
Combining elements of Asian and Western culture. 88rising is a young entertainment company hoping to build a lasting, global brand that will outlive singular moments of virality. With influential artists like Rich Chigga and joji generating millions of views for the network, the next question for founder Sean Miyashiro and his team is how to translate that success into a long-term platform in a rapidly changing industry. Video by Jed Rosenberg Cinematography by Arthur Woo Production Assistant: Chris Giuseppini ---------- Like this video? Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg?sub_confirmation=1 Connect with us on... Twitter: https://twitter.com/business Facebook: https://www.facebook.com/bloombergbusiness Instagram: https://www.instagram.com/bloombergbusiness/
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Text Comments (1607)
fUzE bOmB (1 day ago)
88risen
Prithvi Satish (2 days ago)
hes indonesian not chinese
Filthy Frank is 1000 times better
Arul Polo (4 days ago)
CHINESE RAPPER!..?
nurlaila yusuf (6 days ago)
chinese rapper? lol
Hank Wu (6 days ago)
Rich Brian is fucking Indonesian not Chinese
RedyTheLegend (11 days ago)
Joji created Filthy Frank just so he could promote his Mixtape. I feel used
Aradea Nugraha (14 days ago)
wow
liiieesssll (14 days ago)
indo ain't east or west, we non-bloc.
Kevin Yoshida (14 days ago)
More like built on a roof.
FRISHR (16 days ago)
Frank was Filthy Rich was Chigga
3:00 "idiot rising"?
dark light (24 days ago)
Joji is filthy frank
Tangent Yes (25 days ago)
0:59 Shouts Out to Melon
Buk Lau (1 month ago)
im a fan of filthyfrank aka joji for a long time but i didnt know that he created the harlem shake trend
V H (1 month ago)
Worked out of his car ? Hmm
ケンシュウ (1 month ago)
rich brain is not Chinese he is Indonesian
MF Slick (1 month ago)
3:37 wrong. Living the Dream
YODSart (1 month ago)
MF Slick 2015
MF Slick (1 month ago)
YODSart that came before living the dream?
YODSart (1 month ago)
turbo thot 3000??
John Le (1 month ago)
We are Rising !
Shyben (1 month ago)
Totally chinese
Sean the samurai (1 month ago)
Rich brian is Indonesian
cheesayn (1 month ago)
I noticed like two things in this video, one being that Brian didn't learn english through watching rubix cube videos it was just youtube videos and music i think and the second thing was that Dat $tick wasn't even his first rap song attempt, it was some other one that he uploaded on Soundcloud i think. I know I'm looking at things too carefully, but the things he said weren't completely true so i just wanted to let my thoughts out on it
Andres Jr Medico (1 month ago)
4:27 Chinese? Isn't he Indonesian?
Daffa Amara Dzikri (1 month ago)
this guy wearing 'batik'?
coolness (1 month ago)
is it just me or did joji start to look really drugged after he stopped doing youtube
JemStrix Plays (1 month ago)
Rich brian isn’t chinese
tnevereallycare (1 month ago)
Rip filthy frank welcome 88rising
Why the hell is this on Bloomberg? Don't they have some business stats to do?
Jorgen Eielsen (1 month ago)
can i buy stocks of 88? asking for a friend ;)
Big Asian Papì (1 month ago)
rich chigga isnt chinese
Sean Hardy (1 month ago)
a "career transition" is an understatement aahahaha
MinhKhang Nguyen (1 month ago)
rich chigga is indonesian
B ß (1 month ago)
88 rising latest album was amazing
Charlie DeMars (1 month ago)
I can hear the saliva in your mouth
Virtual Evil (1 month ago)
Indo Pride!
Teddy L Wang (1 month ago)
THANK YOU BLOOMBERG. AWESOME VIDEO. LOVE 88RISING.
Thundercan't (1 month ago)
Some day I want to be a producer/musician for 88rising. As a white dude I'm not too sure how that's gonna go but we'll see.
SmakedGaming SK/CZ (1 month ago)
papa frank
Raffaele Pagano (1 month ago)
Ore wa ochinchin ga daisuki nandayo
healthy kid (1 month ago)
I've been to china and they actually play higher brothers at the clubs
datDANK (2 months ago)
LOS ANGELES 88 RISING FESTIVAL SEPT 22
Andrea Perez (2 months ago)
Keep doing you 88rising. Love from north carolina USA
Uglychamploo (2 months ago)
Remember my name sorntham I will be in 88rising in a few more years😂
Joseph Park (2 months ago)
i want to work for them
Anthony Esguerra (2 months ago)
Legends
Kevin Start (2 months ago)
Asians are always better
RotiiK _ (2 months ago)
sean88 is a genius
Brian Bmo Morgan (2 months ago)
Joji da man
Dép Lê (2 months ago)
Rich Brian is vietnamse you idiot
Derek poo (1 month ago)
no u retard
Allen Miao (2 months ago)
Rich chinnga is not Chinese rapper bro lmao
Wikan Tyasa (2 months ago)
Pick me sean
Wikan Tyasa (2 months ago)
So there will 2 indonesian genius and 1 indonesian trash
ovadoz (2 months ago)
AAAAAAAH KRIS WU
Your mom (2 months ago)
Rice gum is popular than both of them
Mars Bars (2 months ago)
So what does the 88 mean?
Jeff Forrest (2 months ago)
is this jojivlogs?
Fake Donut Operator (2 months ago)
Chin chin?
Cara Me (2 months ago)
Fuck the rules
s a m s a r a (2 months ago)
c unt
Tabinder (2 months ago)
midsummer madness
Sassy The Sasquatch (2 months ago)
YEAH NO OF COURSE BAAUER HAD NOTHING TO DO WITH HARLEM SHAKE HE DIDN'T MAKE THE SONG AND POST A VIDEO DOING THE ORIGINAL HARLEM SHALE DANCE- Joji(George ig?) sure helped popularise it but sure as hell didn't "invent" it you realise that was always a dance? and the song was (from day 1) intended to be called harlem shake
SANTOS SANTANA (2 months ago)
Sassy The Sasquatch „invented the harlem shake MEME“ he did the meme bro
TR3x bay bay (2 months ago)
Hey BOUS😶
noose neryn (2 months ago)
yagmur uz (2 months ago)
rich brian is indonesian tho
jayson sebastian (2 months ago)
chigga is not a fucking racist name i think he's just expressing that he love the black hiphop culture even he is a chi. so i think that's why he came up with that name. not racist at all just open your mind
ludwig gesell (2 months ago)
mucho que aprender, saludos desde chile !
Cealan King (3 months ago)
I kinda wish he would still be flithy frank on the side tho
Arjun Shergill (3 months ago)
What about India
Clockwork Cadaver (3 months ago)
Dude joji first dominated memes, now he’s going to dominate music
415City (3 months ago)
Can't rely on western mass media to put people of Asian heritage in a positive light.
Hera Atriska Cahayani (3 months ago)
Rich chigga/Brian is a Chinese rapper? It's TOTALLY wrong!
ActivistArts (3 months ago)
pink guy will always be pink guy to me
Torey Swan (3 months ago)
Make profit off blackness, but you do you. Secure the bag
Sad Ness (3 months ago)
rich chigga not chinese raper bitch he's indo raper .
SX Project (3 months ago)
Brian is not a chinese rapper, but indonesian rapper dude 😃
The zjfking (3 months ago)
We want filthy frank back
John Adams (3 months ago)
Rich Brian was legit harder to get used to than Caitlyn
The Cool Gamer Dude (3 months ago)
I mean Joji was already popular and has been for years, FilthyFrank was one of the biggest youtubers for a while before he went into doing serious music after reaching charts with his joke album Pink Season
Reza Rahardian (3 months ago)
overproud indonesia
mclaclan (3 months ago)
Yeah frank we didn't forget about when you tried to feed that disabled guy a dead baby rat.
Lolipopvincent Theodore (2 months ago)
Probably one of his skits
Shane Hodges (3 months ago)
FYI Rich Brian is not Chinese, he is Indonesian.
BradRapstars (3 months ago)
kris wu still corny af tho
N 3LSON (3 months ago)
I still say rich chigga
omega penis ._. (3 months ago)
I mean I personally consider jojis YouTube vids as art
2bady (3 months ago)
song at 10:15 ?
tài bùi (3 months ago)
wtf? "chinese rapper"???
Thuc T (3 months ago)
he sint chinese lol
Alone (3 months ago)
3:37 ("Dats Dick")
Johnny Banjo (3 months ago)
''even lead to a remix, with ghostface killah'' Hypebeast trash why wouldn't you mention Pouya? He a fucking legend tf
Joshua Tufvesson (3 months ago)
i didnt know nerd writer did music analysis
richfryin' (3 months ago)
MIDSUMMER MADNESS DROPS TODAYYY
Tom Diepeveen (3 months ago)
If I'd ever get choose where'd I be signed I'd totally be 88rising already got so many legends in their group and I'd would really feel like a family
Eliza NoShame (3 months ago)
i´m a quarter Malaysian, do you guys think i can join them? XD like i really want to get signed into that company and work with them. even tho im not fully asian or half XD just a quarter, but do you think that´s still asian? like my father was half.
Eliza NoShame (2 months ago)
hmmm, sometimes people tell me i can look really asian, depending from the angel and what makeup i use
jaka sumiro (3 months ago)
your face like asia ?
JIMSTER GAMES (3 months ago)
BRIAN IS INDONESIAN
THEPLUG China (3 months ago)
🔥🔥🔥
O2L Forever (3 months ago)
I love these guys so fucking much
what ?i¿! (3 months ago)
can a white guy be on "88^" ? hahaha
abby carradine (3 months ago)
🌹🌹🌹
BillyBop (3 months ago)
88rising On Top
MrTeabox (3 months ago)
look at all these rich kids that they are gangsta by listening to joji smh
rizki kurnia (4 months ago)
he's literally Asian Diplo

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