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The Tech That Could Fix One of Wind Power's Biggest Problems

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Hello World’s Ashlee Vance paid a recent visit to Iceland’s capital city of Reykjavik to see the next part of the green energy story. He found a start-up called Icewind that is building a new type of funky wind turbine designed to perform well in low-wind conditions but also to slow itself down in high-winds, preventing it from catching on fire or ripping apart. Watch the full episode of 'Hello World: Iceland': https://www.youtube.com/watch?v=n8ZRTJQAcjU Like this video? Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg?sub_confirmation=1 And subscribe to Bloomberg Politics for the latest political news: http://www.youtube.com/BloombergPolitics?sub_confirmation=1 Bloomberg is the First Word in business news, delivering breaking news & analysis, up-to-the-minute market data, features, profiles and more: http://www.bloomberg.com Connect with us on... Twitter: https://twitter.com/business Facebook: https://www.facebook.com/bloombergbusiness Instagram: https://www.instagram.com/bloombergbusiness/ Bloomberg Television brings you coverage of the biggest business stories and exclusive interviews with newsmakers, 24 hours a day: http://www.bloomberg.com/live Connect with us on... Twitter: https://twitter.com/bloombergtv Facebook: https://www.facebook.com/BloombergTelevision Instagram: https://www.instagram.com/bloombergtv
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Text Comments (1927)
Animus Miles-Militis (9 hours ago)
It is just such a shame that traditional fossil fuel energy companies prevent such technology from truly making an effect. Greed ... what ya gunna do huh.
tomaf (1 day ago)
The purple ones on top the bus-stop have those sharp points om top of them. They should cut those points off to reduce the chance of hurting birds.
tomaf (1 day ago)
He said that Iceland is ice-olated. LOL
Shanta Hsieh (1 day ago)
I think you can make it with Avasva solutions.
jcllings (2 days ago)
Are you guys going to Puerto Rico?
Sponge850 Bobette (2 days ago)
Wow an other step made by small entreprises, young people with a vision. I used to be one, but now an old funny daddy.
yarpos (3 days ago)
2 years have gone by, so did it fix the problem?
doktorbimmer (1 day ago)
I thought this company was exposed as a scam a while back
Roland Lawrence (3 days ago)
wow only 2 turbines needed for a wifi hotspots AND advertising at a bus stop? incredible. they must be at least 10mw each!
Jay Romeo (4 days ago)
2 Thors!! You know you gonna get plenty of energy! On a serious note I am curious how this form of wind turbine is doing?
D.Phillips Racing (4 days ago)
Send me one to test in the southwest.
Leonard McCreary (6 days ago)
It’ll kill fewer bald eagles!
Andy Dibling (7 days ago)
For small-scale power under 1 kW...the turbine on fire was a megawatt class. In other words 1-3 thousand times the capacity. also, the footage on the Enercon Turbine was speeded up those blades spin at under 20 rpm. Great for an eye-catching small-scale local power not large generation. Also in Iceland, there is a surplus of energy from geothermal sources no need for wind or sun. Been in wind and renewables a while now we keep reinventing the same wheel
Terry Lopez (8 days ago)
Genius...
Mike Barnard (9 days ago)
This is a crappy Savonius turbine, the least efficient form of wind generator. It's not a solution, it's a multiply tried failure except for the most trivial of power needs. It's been around for thousands of years in one form or another. There is nothing innovative about it.
siyih (9 days ago)
To Bloomberg: The manufacturing process seems simple so how does Icewind compete against e.g. a Chinese manufacturer, especially if it is based in Reykjavik (one of the most expensive places in the world)? Patents? Aerodynamics know-how?
동동동 (9 days ago)
Nuclear is the answer. Renewables are a diversion fantasy
Anonymous Anonymous (10 days ago)
Windpower at least binds power that is already bound within the atmosphere. That's a step in the right direction compared to solar.
Vk Karlsson (10 days ago)
What has happen to this genius invention? Is it on the market or coming soon?
doktorbimmer (1 day ago)
vaporware scam
LOU ALEX (11 days ago)
u help create but china copy all of them
epSos.de (13 days ago)
The world is better with such *wonderful inventions !* I hope they build up a very nice supplier chain for this wind turbine. Scale up production and sales.
Tyg Rahof (14 days ago)
Aaanndd....two years later nothing has happened.
Jonathan C. (15 days ago)
Why is US always the last to get cool things like this? Why is the US 20 years behind in every technology that does not contaminate the world nor burn something to make someone rich?
acmedata (15 days ago)
This could solve the problem of the numerous bird kills by horizontal axis wind turbines.
Jim Verreault (16 days ago)
Another plus for this wind turbine is that it would eliminate the (big) problem of birds and bats being killed by conventional wind turbines.
cliff luebke (16 days ago)
the only reason everything isn't powered by sun, wind and water is greed. it's greed and violence that keep the human race from advancing to a greater, and peaceful level.
LordDesAbsterdens (16 days ago)
*They just looks cool. That's all, nothing more.* This is an extra expense of money, to get less efficiency. But it looks beautiful, more technologically, erroneous logic suggests that the wind turbine is omnidirectional. Do not use this turbine where there is a normal wind, and not an eternal calm. Vertical turbine itself creates a hindrance and works only due to the difference between the right and left sails. This is energy loss. Just look at the amount of material. Instead of one vertical, you can build a few horizontal, for the same money (taking into account just metal). But you can just turn them into horizontal, throw out excess metal and the turbine will be more effective. Turbines have a protection system. Why did you show the broken turbine?
Terry Storey (19 days ago)
Wow it's so obvious that is the better design wind in any direction at any speed and so simple it's been there all along.
Atul Waghmare (19 days ago)
Sir can you bring this technology to india , india need this technology and men if you start a company you can beat mr. ELON MUSK ALSO!!
kanishq ruhil (20 days ago)
Owners name is Thor
parkey107 (21 days ago)
people pomoting this bull +wants us to go back to the caves when we get there he will not be there because he will using the grid its all about money
ChronoXShadow (21 days ago)
... couple this with electro-mag-lev for faster speeds and bigger power generator?
mack daddy lol (23 days ago)
look at a teepee its a triangle and you have a updraft
MoonGlow (23 days ago)
They already exist and are illegal to use in most states due to Liberal laws. You know...the Democrats who say there is Global Warming but you cant have a wind turbine unless they run it and control it.
Le Mjebbed (23 days ago)
The pro-fossil trolls are in force here, does any one understands the meaning of RENEWABLE energy? Instead of being a symbiotic life form some people act like parasites toward our host the earth when contributing to global worming and pollution; if we destroy this earth we will be destroyed along with it. As per Albert Einstein, committing a mistake is bad but finding a pretext to that mistake is a tragedy.Peace on earth.
FoolWise (24 days ago)
Its a nice solution for a reliable long lived low power application. I cannot imagine it to have a high power output though, since its effective cross section is pretty low. Also, the coefficient of performance for this type of turbine should be pretty low compared to regular turbines. Probably around 0.2, guessing from the numbers for Savonius turbines, which this should qualify as.
WorksopGimp (24 days ago)
Go Iceland great work and show the EU how its done
Shantel Bollmann (24 days ago)
I did it quickly and efficiently with instructions from Avasva webpage.
Joseph Sprute (25 days ago)
PRODUCE with reflective solar sheeting and couple with reciprocals powering sources
grumpy old fart (26 days ago)
Why don't they put a centrifugal clutch that would disengage the propeller at high RPM's?
De mon (27 days ago)
Please, save the world.
Vadym Antipov (27 days ago)
It's simple, Just go to avasva page - and enter the Eco World.
The Dank Memeist (28 days ago)
woah look at that... culture
Borys Kerchu (28 days ago)
Go to avasva page if you want to learn how to build it yourself
Ed S (1 month ago)
These should be all over the world on every structure. All trickling into the grid. Giant turbines are not the answer. Combine this with local natural gas power plants for peak hours. Using solar in the same way on every structure. The power plants would hardly be used. We can clean up the atmosphere, we just have to want to!
DavidFMayerPhD (1 month ago)
It looks like it uses too much material.
tom hecht (1 month ago)
We need a homeowner version sold at home depot.
joe Bender (1 month ago)
Why not increase the load when the wind speed increases?
SR-71 Black Bird (1 month ago)
spinny boi
Patrick Lloyd (1 month ago)
These should be everywhere in downtown areas, where there are strong 24/7 wind corridors up the wazoo. May as well exploit them.
Tsf Phi (1 month ago)
You did nothing to explain what the "biggest problems" were and nothing to explain how this is actually any better.
Bart Bols (1 month ago)
blade breakage, overturn. due to extreme weathers pushing them across their advisable speeds where they either have to engage some kind of breaks that will wear or just turn off completely. these blades are not affected by that. It explained it all but you have to listen.
Mike Rogers (1 month ago)
Very effective in applications requiring low power for long periods, or where power is required but no outlet is available.
Blockistic (1 month ago)
They had giant versions of these on the first mission on Halo Reach, right?
Dumb Comment (1 month ago)
Noob is not a useful word
Akakakak semale (1 month ago)
But lets meet the fact that in Reykjavik.. you always have wind.. wont work in 80% of human invaded places. Once you have wind.. once you havent.. More combinations equals more problems. Imagine to spread this technology worldwide... who would maintain those stations? "
__spencer__ (1 month ago)
The ultimate issue with wind turbines is the fact that they cost SO MUCH IN MATERIALS to the point that it is insanely bad for the environment. This hopefully will take less materials.
Orppranator (1 month ago)
How much energy does this produce compared to normal Turbines?
Tomas Tur (1 month ago)
If this can be upgraded to a bigger scale It would be smart to replace the actual wind turbines that kill birds.
malcolm jones (1 month ago)
its run by *THOR*
Algernop Krieger (1 month ago)
Wind powers biggest problem is all the money already tied to nonrenewable resources.
BornToRunBarefoot (1 month ago)
I want to move to Iceland so I can call myself Thor.
no name (1 month ago)
You must construct addition pylons.
Mac Smith (1 month ago)
That's an excellent idea hope you guys succeed in getting World recognition!
ancladoen1990 (1 month ago)
Bless Iceland, a country ran by people not by oligarchs and their lap dog politicians
ROGER2095 (1 month ago)
I'm ready - Let's have it!
KiloByte (1 month ago)
Another novelty item which will never come close to replacing conventional energy production.
zits56able (1 month ago)
These should run down the center of every highway in the world utilizing the wind that cars generate
marklvrd (1 month ago)
wish they would focus more on geothermal technologies in iceland.
mba2ceo (1 month ago)
update ? Show newest design and WATT/RPM
Can Sezer (1 month ago)
ıt is a high gear heavy bicycle vs road bike...
Ryan Smith (1 month ago)
This doesnt solve one of Wind powers biggest issues. Wind turbines can be turned off and there are several companies making models with collapsible blades. Wind powers biggest issue is that it is direct power. It can not be stored or transported long distances. That is the biggest hold up to both wind and solar. There are some companies working on better batteries but an efficient storage device for direct power is still decades off. Everyone seems to be focused on solving the minor issues with renewable resources. We have to figure out how to make renewables as efficient as fossil fuels. Otherwise, renewables wont be worth the price
Marvin Kitfox (1 month ago)
Brags about how their wind turbine won't catch fire like a conventional turbine. Neglects to mention that the Savonius vertical turbine is less than 1/3 as efficient at converting wind to power, and does not scale up at all well. Their turbine generates 1/10000th the power of the one shown burning. YES, one ten-thousandth! They are great for low-power applications, especially where wind speed and direction are highly variable. Unlike most vertical wind turbines they are self-starting. And if build correctly they can be very,very low maintenance. But efficient? Powerful? NO!
lidoz (1 month ago)
Why doesn't it over spin..? This video didn't really explain the logic behind the presumed advantage
frank franko (1 month ago)
🌈The Anser My Friend 🌈is Folding In The Wind🌈👽👽👽all we R is Dustin The Wind👽🌈
James Robenson (1 month ago)
looks like a pinwheel
Pushyhog (1 month ago)
Until wind stops. Want work in ice storm & snows. People in mid west should build em one, toss it on the roof. Run something in nice weather.
Maxx Fordham! (1 month ago)
Iceland, huh? Shoot, I wanted this to have been developed in GREENland instead!
letserb (1 month ago)
Funny how Europe is so backwards that they must resort to antiquated technology for what North America takes for granted. Nobody cares what the backwards fucks are doing. The future has long past these idiots and their backwards progression.
larryswindcatcher (1 month ago)
Your design is really funny ancient design. Sailing down wind, which is ok and then sailing up wind, which is not ok. Why not sail down wind continuously without any drag like a turbo-vortex wind turbine?
Mark Hynnek (1 month ago)
I was on Corpus Christi, Texas about ten years ago and HEB super markets were installing a system of vertical turbines way back then. I don't know what the outcome is. So this is not a new idea from Iceland.
Captain Obvious (1 month ago)
How much power does it generate? 10 kw?
quinyon1 p (1 month ago)
Dope!
DaHassleHaus (1 month ago)
Unfortunately, Savonius wind turbines typically only have an efficiency of around 15%----------------[conventinal] Wind turbines convert around 45% of the wind passing through the blades into electricity
Mat Broomfield (1 month ago)
They told us nothing about how it addresses any problems or what its advantages are. They showed us a wind turbine on fire. If a conventional turbine can spin too fast, how does theirs avoid this problem? Why vertical instead of horizontal? This was just a corporate advert, not a useful educational piece.
Kathy Paaaina (1 month ago)
Aloha Awesome Guys hugs from me to you from Hawaii
Emad najeeb (1 month ago)
Old idea the Syrian people make it by Barrels during the war
Sergio Mansilla (1 month ago)
Add toroid for which tower...!! Sergio de Argentina
Tiny Room Studio (1 month ago)
send test units to peurto rico
Old Panama City Beach (1 month ago)
Pointing out that your turbine spins in low wind is pointless, because there is very little energy in low wind. Regardless the size of the turbine, or the orientation of the axis, any windspeeds below 4 meters per second (10 mph) are negligible.
Ezekiel Mart (1 month ago)
excellent Job!!!!
tallmikb croft (1 month ago)
nice! we could learn from this.
Sean Hollingsworth (1 month ago)
Conventional wind mills are bird cleavers!! This work of art (for lack of a better description) is the complete opposite. Now I need one!! ;-)
Alpha Machina (1 month ago)
Houses could place several small versions of these along their roofs, helping to alleviate power usage. I wonder how much power could be generated from 4 or 5 small versions of this, each turning a small generator which in-turn charges sealed lead acid batteries or even LiPo or Li-Ion battery banks. I could probably at least run my PC system, monitor and a few LED light fixtures from a few of these along with a couple of 100w solar panels charging a battery bank that powers my UPS system.
yyangcn (1 month ago)
I actually took an engineering course in wind energy in college, still kept the textbook even. We studied various vertical axis designs of wind turbines and the verdict is pretty clear: with current technology and materials available, horizontal axis designs offer much more flexibility and room for optimization than vertical at a large scale.
GreenTekHaus (1 month ago)
I don't believe you actually did any factual reporting on this gizmo, as I do not believe you told us it's specs or at the least, it's performance. Is it something to REALLY look forward to, or is it simply going to provide just enough power to power my toaster in the morning, if there's wind? Or, is this something significant, to where it can power a whole house, or what? Is journalism really dead? Looks like it. How sad.
Joachim Sudergat (1 month ago)
1.16 min. The welding looks real bad.
Chief Seadawg (1 month ago)
I hope these wind turbines can be built to huge industrial sizes, so they can replace the current large turbines found around the world. They collectively kill millions of birds each year, and particularly migratory birds as well as endangered birds of prey. And they look a lot more aesthetic. I did not realize the current wind turbines have such a short life-span, or caught fire when spinning too fast.
Robert Clark (1 month ago)
Fantastic!
John Kassel (1 month ago)
Is this the country that put all the bankers in jail. Enough said.
LoveTech (1 month ago)
netherlands is the atlantic ocean and the capital is reykjavik
Jonathan Goodman (1 month ago)
They look cool, however they aren’t too efficient compared to the conventional design for wind turbines so I wonder how long (if ever) will it take to break even on the investment assuming an $0.18/kWh price of electricity where I live.

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