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Ralph Lauren: How I Built a Fashion Empire

6401 ratings | 644176 views
Oct. 26 (Bloomberg) -- This episode of Game Changers spotlights the career of fashion designer Ralph Lauren. Explore his meteoric rise, his personal and professional set-backs, as well as his successes as an ambassador for America. --Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.
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Text Comments (240)
eric hughes (4 days ago)
Didn't he close his NYC flagship store? What's up with that? I'd be very worried when New York turns against Ralph.
madamhummingbird (6 days ago)
Mr. Lauren's story/brand is an inspiring tale of American dreams come to life. Well played, Mr. Lauren 👏🏻
Steve Smith (8 days ago)
Damn, he was the first desighner to have his own boutique at 59th and Lexington Bloomis, that fucking big!
kharnak crux (1 month ago)
Ralph (Lifschitz).. just another FAKE A$hkenazi. he's just missing the beard... that whole Polo pony British aesthetic is FAKE!
Elijah (1 month ago)
Raulph lauren is a true American icon
Word Up (1 month ago)
Can I do this with tee shirts and hoodies ??
Behzad Keyvan (1 month ago)
Polo logo is an ancient Persian sport which spread all over the world to England, Argentina etc
CoelhoCoin Tech (2 months ago)
My favorite brand
Kpop Amy (2 months ago)
Fiona Greenwell (2 months ago)
Notice all the game changers in the opening title are males? 🤨
Fiona Greenwell (16 days ago)
Prince Edward it’s an interesting point!
Prince Edward (19 days ago)
what's your point, weird broad.
Tsetsi (2 months ago)
AleshaBee (2 months ago)
Ralph Lauren!!!!!!! Yassssssssssss
Simon Edwards (2 months ago)
can this guy sew his own garments or is it someone else that does IT FOR HIM!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!1
ruzzell907 (3 months ago)
My late aunt gave me a Ralph Lauren plaid pattern long sleeve shirt when I was 3, I still have it to this day.
robert tidwell (3 months ago)
his clothes are comfortable to wear, don't go out of a style, and are quite durable
a64750 (3 months ago)
only need one million for a great life
robert maxwell (3 months ago)
ralph lauren sounds like an egotist that got lucky.hes no john d rockefeller
Urbtrend (4 months ago)
Contact me for quality raw clothes if you wish to start your own clothing line.we are in china.008615953265115.dont hesitate to ask for samples.I’m on WhatsApp
George J (4 months ago)
Many people say being a top-fashion model is nothing else but being an elite prostitute. Maybe they are right.
Mani Matter (4 months ago)
Looks like Donnatella Versace
flauntjdb (4 months ago)
His brand is dying ...
Randy Cox (4 months ago)
What a story! Thanks for posting! The quintessential American designer....
Davondre Miller Vlogs (4 months ago)
why does jay z face show up out of all the other people. I want some answers....
Cjango Freeman (5 months ago)
Why doesn't he use his real Hebrew name Lifshitz? I bet he will sell 10X more clothing if he did.
Kauri Hamlin (5 months ago)
I'm kuri dot,and that's my fashion line name.@kuri dot
Kauri Hamlin (5 months ago)
@seminar the whitè
Spectator (5 months ago)
Lifshitz, LOL
LottahMoney Gang Tv (6 months ago)
Issa classic 💯
Ulf Utstrand (7 months ago)
What happened to LEWIs.........Jeans...??
del4297 (7 months ago)
Bloomberg: Thanks for this great video of Ralph Lauren.... I love his brand because you can afford and look lovely!!! he made it his business to do that for "everybody". Health and happiness for Ralph, family, friends and all of his customers. Cheers from New Orleans the city of jazz and the "cajun" food.
Tumbld (7 months ago)
the goat.
Mickie Leong (7 months ago)
Ralph Lauren was my #1 most favorite fashion idol since the 70s (when I was living in New York) until 2000 (Hong Kong and Shanghai). Unfortunately, in the past 10 years, the men's collection (which was meant to be classical timeless and bold and great taste) have deviated and deteriorated to "mediocrity and lost all its characteristics and uniqueness". Ralph Lauren has retrenched the BLUE label (which is Ralph Lauren's core value and soul and the greatest), and introduced BLACK LABEL (which was horrific) and BLUE label (which is boring and too pricy) ... I am so sad to see my favorite Ralph declined in the past decade to now. I still love to visit the stores which is still beautiful, but always walking out emptied handed and disappointed. I was in the Paris and Hong Kong flagship stores recently, and the men's wear is nothing like the past and so disappointing ! If Ralph Lauren wants to revamp and restore its GLORY days of 70s to 90s, and siginificantly improves its brand image, consumer love, revenue and profits, please let me know !!! I love to help and guarantee big turnaround success !!! .
Prince Edward (19 days ago)
NC Styles (7 months ago)
I like wearing Ralph Lauren’s Polos. Because it signifies success.
exas4791 (8 months ago)
He taps on aspirations of everyone who will never play polo.
syed abdul qudoos hashmi (8 months ago)
The logo is visionary but women clothes should have women polo emblem.
syed abdul qudoos hashmi (8 months ago)
The logo of Ralph Lauren's is very sophisticated but men dress should have men's golf emblem and women should have women golf emblem.
JohnnyGuitar (8 months ago)
Lmaoo he should shove those "rl likes" stickers up his ass. Stop stamping that ugly fuckin horse on everything. Jesus christ, talk about killing a brand.
b thread (9 months ago)
21:50 they just gonna past this like it wasn't nothing... burn them ?? What lol mad in China?
TheWNK (9 months ago)
Ralph Lauren ad on a Ralph Lauren video. I'm proud of you, YouTube, finally figured out the advertising algorithm
A А (10 months ago)
RL prices are ridiculously high. They sell those waffle lounging pants or sweats $50 each, yet the sizing is never correct because they are super long you would have to have it resized for an additional $20. That's total of $70 per sweat pants, in other words pajamas. After the every wash it shrinks, then bulges out super large. These companies won't survive for another 10 years. Clothing is gone out of fashion with an end destination.
Boat Boi (10 months ago)
i love buying his polo shirts
Michele Niedermeyer (10 months ago)
I so enjoyed this video...and a peek into Ralph Lauren's Labor of his part of building a Fashion Empire! Thank YOU...
movie end (10 months ago)
i wonder why all jews changing surnames in america? Are they hiding something? not happy with their surnames? Same applies for non jewish immigrant people getting christian names.
movie end (10 months ago)
by having a rich dad <-- first steps
Shmunbun (11 months ago)
he is my real father . this is exactly how i feel about fashion
Jason Lehman (11 months ago)
The fashion and design industry is very cut throat.Many famous designers have cut their own throat to get to top.So are you ready to do that??That's the million dollar question?Besides you have to be creative,hard working, and discipline your self.Of course you need a team effort.
Ryan Bamford (1 year ago)
"At a time of simple ties Ralph offered something new....bright ties" man if only it were that simple today.
Abd ullah (1 year ago)
is this not just a zionist brotherhood succes story??
mma (1 year ago)
it it just me or does 20:37 look super photoshpped
jdareyah (1 year ago)
Another Jew, that explains the success!
True Gunner (1 year ago)
Just another example of "jews here, jews there, jews everywhere"
Arpit Ranka (1 year ago)
These documentaries are soo educational, Thanks +bloomberg , Keep them coming!
I love the world of Ralph Laurent, it is a timeless brand, a never ending magic, it is a reflection on how much beautiful a human mind can be!
Rohan Raut (1 year ago)
shit quality made in china ''clothes''.
Xdrone128 (1 year ago)
a black shirt and red pony deadstock fucking turns me on fam on god no sus shit
A A (1 year ago)
He has odd alien eyes, not attractive at all.
Divergent Evolution (1 year ago)
The fashion industry is one of the most redundant wastes of resources in the world.
seid muhammed (1 year ago)
Claudine Malis (1 year ago)
"That's the kind of pressure that comes from the immigrants' arriving and thinking that they don't look right, that they are kind of funny-looking and maybe shorter than everyone else, and their clothes aren't expensive...That's why many of them began to sew, so they could imitate the patterns of the day. You were making yourself over. You were turning yourself into an American." -Frick Polykoff, in Malcolm Gladwell's "What the Dog Saw"
Tube Life (1 year ago)
i love this brand.... <3 <3 &loved that story.....
Carmen Olteanu (1 year ago)
the workers,very dedicated,but... dots and line
Kpop Amy (1 year ago)
Pure class
Kevin Burrell (1 year ago)
I love you RL. BX BABY!!!
Hassan Ben jabr (1 year ago)
the answer to that question is "Victoria's secret".
ytwizzle (1 year ago)
Quality and style are second to none!
Connexiss (1 year ago)
It's all about the brand identity. Figure out your target audience and your company values and go from there.
slg524 (1 year ago)
he was a white man and people were eager to support his dream. point blank period
Chibi Yusa (1 month ago)
slg524 I’m with you at this, as an Asian fashion student I relate and that’s sad lmao
Cjango Freeman (5 months ago)
If a Jew is white, what are their claims in the Middle East?
Mr. Dye (5 months ago)
He's not just "White". He's Jewish. Jewish people are the lowest of white looking people to society who got discriminated in America just like the blacks. This was not "white privilege". The very idea that you think the only reason he succeeded in life is because he wasn't black is simply disgusting.
KSJDbv (7 months ago)
Levi Smirnoff (9 months ago)
If that makes you sleep better.
avon callin (1 year ago)
love his handbags
Mr j (1 year ago)
bugatti type 57c  my dream car
Patrick Mwai (1 year ago)
Mediterrenean Warrior (1 year ago)
Patrick Mwai Real Jews are black not white eastern European khazars like Ralph Lauren and Howard Stern.
Jamal B (1 year ago)
BluhBunnny you technically can't be racist to a jew because it isn't a race lol
Patrick Mwai (1 year ago)
please dont lecture me about racism..you known nothing.
Hypatia4242 (1 year ago)
Wow, they really glossed over brand controversy at 21:50 quickly and avoided saying anything else potentially negative about the company. Bloomberg can't manage critical thinking about their game changers?
Bethebest 1 (7 months ago)
Hypatia4242 I noticed that too, I wonder why?
chanda vuik (1 year ago)
checkout her idea https://www.gofundme.com/gabrielles-chance
TheDeathsentence123 (1 year ago)
What is the name of the instrumental music at minute 24?
Dank memer (1 year ago)
this is the only brand that has a good style while modeling so far. for me. while others, like.... weird clothes put into them. 😒😑
Lauren Basamot (1 year ago)
So interesting and inspiring !
mnguyea (1 year ago)
Like any brand it is all about selling the 'lifestyle.' If you buy into you sure. Just because you are wearing Polo isn't going to get you invited to some elitist Polo match or become some rugged cowboy. What you are wearing is a big ass RL on the chest.
Sigma Lowe (1 year ago)
All the people they show who are game changers are jews. lol they act like joe smoe can do the same thing. lol fucking goy thinking they can be luke skywalker as well. here is a hint the jews own fucking everything and I mean everything. Goy arent allowed to have anything. Simple!
Lalo3g1 (6 months ago)
Sigma Lowe you keep thinking that. It gets you nowhere and it's false af. Get educated first
Andrea Ryan (1 year ago)
I like him so much better now. I always thought of Ralf Lauren as being boring.
jom james (1 year ago)
ralph was right about the company going public
AAncient Kenet (1 year ago)
Think about it. His line has been done many times before. A basic polo shirt that actual early polo players wore. He simply copied what the Anglo Saxon's are wearing and put his spin on it! The aristocracy way of dressing. You can go back 80 years and see those clothes at Harvard, Yale,Princeton.....nothing new yet just another way of doing it. Simplicity is the greatest idea that no one ever thought of!
uber eat my ass (9 months ago)
No one ever thought of? Minimalism is very popular! But I agree the greatest reason for its success was the branding. Akin to how Steve Jobs transformed Apple.
Ms. Chanandler Bong (1 year ago)
Yep... time and time again: less is more.
Our Culture Mag (1 year ago)
You're right! It's really not about inventing but about marketing
AAncient Kenet (1 year ago)
Thanks Zuriel!
Zuriel Ferguson (1 year ago)
King Dome you got it
AAncient Kenet (1 year ago)
The secret to making it is use simple ideas and make the clothing that most everyone would wear! Hence Tommy Hilfiger, Michael Kors etc.
AAncient Kenet (1 year ago)
I love this brand. Purple label!
126TCY (1 year ago)
very excited to launch my own designs! Please check them out they are my own unique photography turned into amazing designs for all body types, even some pocket squares for men! http://shopvida.com/collections/voices/tina-sauls
Fahmid khan (1 year ago)
Great personality He is a super-brand by himself
Ucm (1 year ago)
I wonder of they can put any more ads in this video.
Jay D'Cruz DOF (1 year ago)
I'm 14 yo and I wanna be a fashion designer, I love RL his my idol man
Victor Jaimes (12 days ago)
Jay D'Cruz DOF you can do whatever you want as long as you never give up
Love Debby (1 month ago)
Alexandre I love that ... sooo true... do u because alot of ppl may steal your idea or discourage you
ElvisCedenoWorldTv (3 months ago)
Jay D'Cruz DOF say less! I am a fashion designer I’m launching my designer clothing brand in spring 2018 ! Follow me On Instagram @elviscedenoworld DM me lets talk let’s get to know each other. Maybe you can work along with me!
Nawaalx (1 year ago)
sames am 15 in few months but am kinder workin on reaching ma goals of been fashion designer
Alexandre (1 year ago)
don't share your ideas, don't trust anyone. Do you
Gray Fox (1 year ago)
rule #1 born to be Jew.
Stephen Butler (3 months ago)
Mediterrenean Warrior no there not jackass
Mediterrenean Warrior (1 year ago)
pilosopongnicko The real jewsbare black, modern "white JewISH" are khazars.
Claudine Malis (1 year ago)
at least use Gentile, mate
Sigma Lowe (1 year ago)
exactly lol the goy act like they can do this as well. the goy own nothing.
Alejandro Penia (1 year ago)
Burberry ultimo desfile
Pirrelli8 (2 years ago)
Perpetually Classic Clothing, it's a Polo head born every 30 seconds.
Maysa Beauty DIY (2 years ago)
Business person yes but not a designer
Bibz Y (2 years ago)
I really wanted to be a fashion designer, but I'm actually going to take an interior design course instead, and then in my own time I will start creating my own lines and just build a fashion business
yo a lot famous ppl from the bronx
Adrian Crow (2 years ago)
It ain't Ralph level tho
Indian Apparel Directory (R) - 2016 is the best apparel guide * and best directory on apparel & textiles in India.
luticia (2 years ago)
What I love about this brand is that it's affordable for (almost) everyone. I buy lots of RL clothes. I buy it online when they are on sale. It's awesome. And then you get some coupons,too.
keith chuen (1 year ago)
Everyone?? It's almost as if anyone who doesn't live in a first world country is not a person. BTW I live in a first world city but at lest 20% of the population cannot really comfortably afford it even if it's on sale.
Go to a goodwill in expensive neighborhoods with older people you can rack up on RL polo that's still in good condition for 30 or so dollars
Asit Karar (1 year ago)
+7nick parkin
nick parkin (1 year ago)
I bought a chaps sport coat for 32 bucks that was on clearance at khols.
MADISON BABY (2 years ago)
one of my fav designers
Sharon Fritz (2 years ago)
Glamour ! Hollywood dreams ! The best! Home warm designs . . . . Ricky , his wife.
PaperChaser (2 years ago)
Keep doing these Game Changers episodes!!!

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