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The Man Behind Starbucks Reveals How He Changed the World

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Dec. 4 -- Starbucks CEO Howard Schultz talks to Bloomberg about how he gave American coffee a story and a lifestyle and put it on almost every corner in America. --Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.
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Text Comments (168)
Katarina Fan (4 days ago)
such a youthful voice
pricture (8 days ago)
Starbucks is a pro-Zionist corporation to put people asleep.
SAMMY B (8 days ago)
You only truly understand how much passion and quality goes into starbucks coffee if you work there. I worked there for 3 years and there is so much more to it than the frappuccinos and vanilla lattes. Try the cold brew, french press, blonde roast, flat white, espresso doppio, con pana, or any of their more classic coffee drinks. Yes they offer the sugary drinks, but they care a lot about different roasts and ways of brewing coffee than most people realize.
Clancy O'Neill (9 days ago)
This is a joke.. growing up in Melbourne, you acquire a taste for great coffee. I personally enjoy McDonald’s coffee more. Starbucks just has this awful taste with the coffee that they use. I like the idea of a cafe chain, that’s relaxed and you can use their wifi and do your thing, like an extension of your home, but Starbucks coffee quality and their pricing.. no thanks.
Lassiter Bonano (10 days ago)
he is a loser. Starbucks needs to dump this idiot. They are blleding customers like crazy.
Imam Abdurasyid (12 days ago)
TIDOS S (13 days ago)
if you love Starbucks then i have a bad news for you , you know nothing about coffee you drink a frapptino like a White little bitch
Sunspot Dawn (13 days ago)
Ladies of America quite a few successful companies have been attacked because a female owns them: Toys r us, Sears, Wells Fargo, Wendy's, NBC, ABC, FOX, Microsoft, Apple, McDonald's all of them, she does not franchise and someone is upset.
Sunspot Dawn (13 days ago)
Starbucks is tasty. The same female owns Dunkin Donuts and she's been a police officer!
Sunspot Dawn (13 days ago)
It's owned by a female. Hello? She's called Karma. She hides behind weird characters called men.
Toskudo 86 (13 days ago)
Over priced,, I honestly love Circle k coffee only a buck to refill..can’t go wrong
IW Nunn (13 days ago)
He needs to work on improving service and efficiency in his stores. Going down hill fast.
THERareElement Music. (14 days ago)
I think instant coffee is better than starbucks coffee and the way he drinks coffee he must be a tea drinker.
Walshy xgenSi (14 days ago)
fuck starbucks lmfao just a fast food ice cream shop
Big E (14 days ago)
How about cutting out the waste crested by your stores?
Lamb Sauce (14 days ago)
He was drinking Starbucks out of the same Starbucks cup that I have.....but I know no one gives a fuck..
Heba Magdi (15 days ago)
EGYPT 🇪🇬 ❤️
Walter Frankenstein (15 days ago)
From Guatemala, Colombia, Brazil, Indonesia. Dam that's a lot of different coffees
sangtalkid sangtalkid (15 days ago)
really?.. changed the world?
Billy Ramone (16 days ago)
Starbucks sucks, liquid Mcdonalds
Zachary Rose (16 days ago)
(((Howard Schultz))) (((Bloomberg))) (((America)))
Michael Wilson (18 days ago)
oh so to get rich in america is to take something normal from another country and sell it to dumb americans.
Mark R. (19 days ago)
And in their tax report in The Netherlands their coffee costs them $0 to produce.... (Starbucks stands for DodgeTaxBucks)
BeautyHunter1986 (20 days ago)
I love their stores, merchandise and decorations except their coffee. It has a VERY bad taste.
Hugh Goldspiel (21 days ago)
Race Together with me Starbucks. I’m Jewish. Come race car drive the most racist racists in the world.
Hai Wang (21 days ago)
Clash Library (24 days ago)
Strong coffee in starbucks? Can you still get that or when did they took it away?
Jimmy Dank (24 days ago)
Starbucks is trash. They fired a manager because she followed company policy. Screw off.
Ulla (26 days ago)
It's funny how in indonesia starbucks priced the same as singapore while it's indonesian coffee
Demetri Aquilonian (27 days ago)
I truly admire the Starbucks CEO after his stand against racism in his stores! I was going to boycott, not I am a Starbucks fan!
arham ali (28 days ago)
starbucks coffee doesnt even cross 70 grading. its just the millenia and brand essence thats moving starbucks ahead.
Joshua Olithao (29 days ago)
Overpriced coffee is the reason he get so much money
Martin Reinheimer (29 days ago)
did he say 45 cups a day? he must be a speedster like Phillip J Frey!
BluGyal (19 days ago)
Martin Reinheimer 4-5 cups
Felicia Moniq (1 month ago)
Instant coffee is the bomb.
john111rohan (26 days ago)
Felicia Moniq haha are you trying to start a s-storm in the comment section?
Yofie Setiawan (1 month ago)
Look how CEO of Starbucks enjoy Sumatra coffee, while we are in Indonesia mostly buy cappuccino, espresso, etc..
Alain Dubois (1 month ago)
He undoubtedly succeeded commercially, yet got America and Asia to a large extent both hooked on overpriced and mediocre pseudo-coffee beverages, shaping the supposedly "cafe experience" into another bland fast-food one.
tripJJ (1 month ago)
typical liberal elite
Rowan99able (1 month ago)
Being from Venezuela where there’s fantastic coffee without the need of Starbucks. But recently studying in China , Starbucks are the nicest coffees you can find , and always with super nice environment.
Bobby Blatts (1 month ago)
Ummm, yeah, keep telling yourself that. Trust me, you didn’t change anything. The whole world already had cafes. What an arrogant prick this guy is. And for the record, it’s average coffee and the food items are just terrible.
ali bey (1 month ago)
Now you are being boycotted
Anna Mountain (1 month ago)
Thanks you 😀
Mohamed Ali (1 month ago)
Starbucks making the worst coffee just after costa!!
Kári Timsson (1 month ago)
Starbucks is not coffee.
Gia Jamil (1 month ago)
Joshua Breault (1 month ago)
This is God’s chosen
Joshua Breault (1 month ago)
blacklikepepper (1 month ago)
fuck starbucks, PAY YOU TAX IN GERMANY !!!
kawaii JP (1 month ago)
can i smoke in starbucks? drinking coffee goes perfectly well with smoking. just like bread and butter.
Johnny Sevigny (1 month ago)
kawaii JP, but smoking is bad for u... I mean, drinking coffee is also bad for you too, but smoking is more severe.
jude norbz (1 month ago)
Starbucks must've poison these people below. I can taste their salt. Lol
Michelle Ortiz (1 month ago)
why’s everyone shitting on this video
Di Ooo (5 days ago)
They jealous because this man made a fortune
abdullahi omar (7 days ago)
Because it's a shitty story
Alain Dubois (1 month ago)
It comes as no surprise when Starbucks makes shitty beverages at over-shitting price, whilst offering shitty self-service.
Hota Sandilya (1 month ago)
It was owned by tata
Mark Darkwah (1 month ago)
I want to meet Mr. Howard Schultz
kashingxu (1 month ago)
remember caffeine kid
W E (2 months ago)
The upper face looks like Bill Nye TBH 😂😂
Travelbird (2 months ago)
6 Euros for bad, sugery overpriced coffee and hipsters. That is Starbucks.
Alain Dubois (1 month ago)
The unfortunate part remains the impact on brainwashed European youngsters by the company's aggressive marketing, to pay such grotesque price when a 19th-century coffee house of excellence would cost half the rubbish offered by Starbucks.
murdermymeat 69 (2 months ago)
Wow I’m so glad I have overhyped over priced shitty coffee instead of instant shitty coffee.
Alain Dubois (1 month ago)
That's quite interesting trade-off.
Patty Dehaan (3 months ago)
kokorotamago101 (3 months ago)
He's nothing but a business man....It's all fast food service not coffee
Mr. Gica (22 days ago)
kokorotamago101 pp 00
S Pol (4 months ago)
Boycot starbuggs zou fulish Americans this guz is a theieve. Starbucks pays no taxes company is registered in luxemburg europe as pepsico is that are tax hevens !!!
Fajrin Mochammad (4 months ago)
Indonesian coffee
Horus Lupercal Aurelian (6 months ago)
Nigga Starbucks tastes like instant coffee! So much hypocrisy.
Tina Einstein (6 months ago)
I bet this CEO is a prick in real life.
Yacoub Hamed (6 months ago)
Coward Shults,He's a former Israelie soilder.nobody realizes it
{cookiemonster} Stu:Dio (6 months ago)
Thanks for bringing us over priced coffee! So inspirational!
Allan Bacon (9 months ago)
Rot in hell shitbucks.
Maynard Acosta (9 months ago)
You suck Howard!! Hope your business go down
Yacoub Hamed (6 months ago)
Maynard Acosta ^
Patrick B (9 months ago)
Call me crazy but I think Starbucks coffee just tastes like any good cup of coffee. Like I could make that at home and usually do with ground coffee. It's not any different to me.
Zackary Gomez (10 months ago)
Starbucks is known as the third place where you spend your time. Home, Work, Starbucks. I love watching Behind the Brew episodes and my favorite cup is a chai tea latte.
Charles Ferdinand (10 months ago)
Ugh! Another disgusting fucking Kike. And he's arrogant like all other Kikes, "How I changed the world" haha yeah right, thanks for allowing the world to enjoy the beautiful gift you gave us, haha fucking Kikes.
somuchkooleronline. (10 months ago)
Politics & coffee does not mix well. Howard Schultz shoots himself in the foot & hires ten thousand refugees (not US Veterans that served their country). Pathertic Did you know that the Turkish billionaire who owns Chobani Yogurt hires mainly Muslim refugees to work in the Chobani Dairy in Twin Falls Idaho?? BOYCOTT BOTH OF THEM??
Philipp Reinecke (8 days ago)
There is a big project to support Veterans as well.
none of your business (9 months ago)
somuchkooleronline. Moron
Kylie Healey (11 months ago)
Starbucks hasn't  worked in Australia why because its terrible coffee. It went from 60 /shops to 15 shops. $1 - 7/11 coffee is more successful here.
G E (1 year ago)
starbucks sucks
G E Nope
Krammer Dezső (3 months ago)
Vista C (1 year ago)
Howard Schultz Got his ASS Fired !!!!
Yacoub Hamed (6 months ago)
Vista C did he?
Mike McDaniels (1 year ago)
GOOD COFFEE is all about: How Old It Is. Coffee fresh from the roaster, has poor flavor. Coffee flavor and aroma, develop, and peaks, after (in my opinion) 4 days. This explains Starbucks success. Starbucks was roasting it's own coffee in 1989, trying to keep up with demand from its expanding stores. Their coffee was fresh. NOW, their Coffee is O-L-D. And apparently there is nothing they can do about it.
Justin Brown (1 year ago)
Thank you Howard for destroying Coffee and the Seattle Super Sonics.
Dapper Don (13 days ago)
super sonics? how? just asking.
Michaela Meier (1 year ago)
The guy went to Italy but Starbucks has 0 to do with Italian coffee. American version perhaps. Most people probably would not like the way Italians drink coffee and this is a good thing.
Sonny D Rapper (6 months ago)
Michaela Meier mostly espresso
Privateacc - (1 year ago)
It was only revolutionary in America, because the rest of the world already knew about good coffee.
Agatha Lu (1 day ago)
azan subhie (14 days ago)
starbucks is like apple product but with shitty product. pricey but taste like water. im from indonesia can buy coffe with 1/10 price with 2x bette taste than starbucks. yaikss
MrJojo8675309 (1 year ago)
Never again... Starbucks. A truly Anti-American Company. BOYCOTT !!!
Joseph G. Hotto (4 months ago)
Oh you poor little snowflake
Henry Bell III (1 year ago)
none of your business (9 months ago)
Henry Bell III faggot
MrMiddenfacemcnulty (1 year ago)
This guy is a fraud.
Yacoub Hamed (6 months ago)
MrMiddenfacemcnulty ^
godblesschild808 (1 year ago)
love this guy how he move from new your projects , amazing businessman like me and love how he came from nothing to something. So anyone reading this I say this find your niche and solve that problem to make the world a better place . because we're on this Earth to bring a Solutions!
G E (1 year ago)
English much? you are no "amazing businessman" with grammar like that!
Hien Lam (1 year ago)
Starbucks is a luxury brand
The5starSTUNNNA (1 year ago)
ur an idiot , idiots like you make it expensive
Kid London (1 year ago)
COSTA Coffee dominates the UK market share. And it's a better tasting coffee. Don't believe? Buy an espresso at Costa and Starbucks and compare. You'll see...
NS Farm (1 month ago)
Martin Turták (1 month ago)
i thought that nero is best brand in uk :D
Konrad My (1 month ago)
Kid London Yes, the Costa coffee is fantastic.
Elier Cervantes (1 year ago)
Kid London numbers talk my friend
Vincent Sutanto (1 year ago)
indonesian coffee?
bonus 66 (1 month ago)
What? Never heard of indonesia? Learn at least.
Krusty Crab 19 (1 month ago)
I'm from indonesia
Krusty Crab 19 (1 month ago)
Vincent Sutanto sumatran coffee
Míška (1 year ago)
i love this man
Krammer Dezső (3 months ago)
You seem to be alone...
Eds Channel (2 years ago)
As I'm siting here in my house watching this video drinking my percolated Maxwell house coffee this morning, Howard opens this video by talking about how people are Drinking bad coffee like peculated Maxwell House ... you know what.... SCREW YOU HOWARD YOU COFFEE SNOB
49fiori (2 years ago)
I am from Italy and Starbucks has nothing to do with great coffee. Just order "Caffe" which is basically espresso, taste it, it is terrible. Obviously when you add 300ml of fat milk into a cup, you can add the worst caffe (espresso) in it and it will be drinkable. But try it alone, just espresso and you will see that starbucks is no good.
NS Farm (1 month ago)
I'm referring to medium roast coffee beans like Sumatra, Kenya, Guatemala. I buy the beans from them
Alain Dubois (1 month ago)
NS Farm: are you referring to their over-roasted espresso that they call "French-Roast", although it bears nothing French but the tag?
Alain Dubois (1 month ago)
Starbucks espresso remains one of the worst espressos you can have in U.S. Even better, it is way overpriced for its blandness and the mediocrity of their "service". After all, what one could expect from the cradle of fast-food?
NS Farm (1 month ago)
Starbucks espresso coffee is the best in the world. I buy it make at home and i'm in coffee country.. No other coffee can come close to it. Sad expensive but true.
2ossy (6 months ago)
It's good for American standards
SuperNewKittie (2 years ago)
Howard is a good guy, in spite of all my anti - corporate feelings. :)
Buysome Bitcoin (2 years ago)
starbux breeds like rats
Ilham Azlan (2 years ago)
Coffee of Sumatera is so strong for the taste of coffee.
TheNuggetThatCould (2 years ago)
+VLOGUE 100 Then that is your opinion. Dont drink dark coffees.
Ilham Azlan (2 years ago)
+Todd Howard Nope. But there is philosophy of coffee. And coffee of Sumatra tastes differentially.
TheNuggetThatCould (2 years ago)
+VLOGUE 100 so you are saying coffee cant be coffee.
W C (3 years ago)
Nonsense, Starbucks got huge because they were offering sweet sugarbombs unlike any other coffee shop and it catered to tastes of young women.
{cookiemonster} Stu:Dio (6 months ago)
We do like sweet things. Don't judge though
Evan Green (1 year ago)
Lol just like in the original days of McDonald's and KFC, the formula has changed dramatically. These companies products are commodized for the masses, and not for the original niche they were created for.
Kid London (1 year ago)
jasio kowalski plus writing your name on a cup... Adds personality (fake deep sense they care for you and/or know you personally)
Rusty Rifle (3 years ago)
How many coffee plants did he plant?.
Elier Cervantes (1 year ago)
Rusty Rifle 1'ooooooo.oooooooo.oo
Moonsabie (3 years ago)
come to serbia and try some trukish coffee with sweet cherry preserve. why was coffee so bad in America? too many Germans.
G Quantum (1 year ago)
World War 2 is over thought 3 may be starting :(
CompaniesHistory.com (3 years ago)
Yes Bloomberg, why there is this deleting and reposting?
Mouad ASRI (3 years ago)
Disgusting cofee no taste whatsoever
tobagotb10 (3 years ago)
Not only that, a rip off as well. A chemical factory, nothing less.
leepakim (3 years ago)
hello Bloomberg...how often are you going to post this video? 
ohmygoshiloveapples (3 years ago)
I'm really impressed. Loved the clip!

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