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The Man Behind Starbucks Reveals How He Changed the World

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Dec. 4 -- Starbucks CEO Howard Schultz talks to Bloomberg about how he gave American coffee a story and a lifestyle and put it on almost every corner in America. --Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.
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Текстовые комментарии (184)
mark travis (2 дня назад)
Iv ben drinking starbucks since in the 1990s I switched from working at restaurants to being a security guard at night having to stay up all night for work love it
mark travis (2 дня назад)
Iv ben drinking starbucks since in the 1990s I switched from working at restaurants to being a security guard at night having to stay up all night for work love it
Gregg H (8 дней назад)
What does Starbucks have to do with Coffee? He changed the world by serving people milk shakes and calling them specialty coffee drinks.
Rohit R (1 месяц назад)
Changed the world ? Wtf is Starbucks in India?
Dave Blane (1 месяц назад)
the only flavor is CHAR!!
Максим Мовчан (2 месяца назад)
Привет из ggl
cdamiani13 (2 месяца назад)
He's so annoying
Jordan Sohl (3 месяца назад)
Tim Horton's is better.
M. Scott McKenna (3 месяца назад)
Haters are gonna hate. Only 1/3 of Starbucks' 28,218 locations are in the United States (I am a triple national of Ireland, the UK and US), so that sort of completely refutes the notion that there was only demand in America. Having three citizenships lets me see all sides of it. There is MUCH MORE than a small segment of the rest of the Anglosphere that thinks, "If it's from America, and especially if it's enormous and successful, then I hate it!" LOTS of people resent America simply because it has such enormous influence on the rest of the world. That is cause enough for some people to denigrate all things American.
Dieu Temple (3 месяца назад)
Not any more with that lunatic
Erik Bakker (3 месяца назад)
Can we just stop labeling Starbucks products as coffee?
IlOVEJEFFY ILOVEFEEBEE (4 месяца назад)
In my local market they have a Starbucks place thing I always have to get something there the best I have gotten from Starbucks is the unicorn Frappuccino
Mirko Casa (4 месяца назад)
StarBUCKS!
Stanislav Klimov (4 месяца назад)
Hey I have that cup! Not a fan of Starbucks though.
BrentD2010 (5 месяцев назад)
I have no respect for this man. He let two guys push his very own company around and didn't back up his employee like he should have. That isn't a leader, that's a pushover.
Natalia M. (5 месяцев назад)
Screw Howard
John Hall (5 месяцев назад)
Starbucks is getting old. People are waking up to the fact that their coffee is way too expensive. If you want to treat yourself, buy your coffee at McDonald's and apply the savings to a nice lunch.
bitterboi31 (5 месяцев назад)
Starbucks is a fucking joke and that Spineless CEO of theirs kissing the ass of Black Lives Matters.
Jinsong Li (6 месяцев назад)
You should bring starbucks to fiji
Noodle Dude (6 месяцев назад)
How did he get 3.8m?!
Yap Gim Kwee (6 месяцев назад)
the coffee is just so so. the cakes are awful. I don't understand why people pay 10 to 15 dollars. dumb customers.
dashercronin (6 месяцев назад)
This guy (and his mate) thought he could fast food cookie cutter Frasier and Nyles Seattle snobby coffee. What he has done is cooker cuttered a saccherine McDonalds at the expense of employee hell. People are addicted to sweet and hot things and are creatures of habit from youth. Its somewhere to sit if you are hungry, thirsty and knackered from walking around some shitty mall that you would prefer not to be in in the first place. Its also very expensive. Coffee isnt the healthiest drink in the world. Sugar is also soomething best taken in moderation. As a business its terrific, for him and his mate.
Malik Rahman (6 месяцев назад)
Haven't had a Starbucks in 10 years, looks like crap tastes like crap.
lissa leggs (6 месяцев назад)
How much is a gallon of premium?? No thanks, I will buy Maxwell house and put the rest in my gas tank. I feel so much smarter paying 3.00 for gas instead of 2.25. Thanks to trump zombies..
Katarina Fan (6 месяцев назад)
such a youthful voice
pricture (7 месяцев назад)
Starbucks is a pro-Zionist corporation to put people asleep.
SAMMY B (7 месяцев назад)
You only truly understand how much passion and quality goes into starbucks coffee if you work there. I worked there for 3 years and there is so much more to it than the frappuccinos and vanilla lattes. Try the cold brew, french press, blonde roast, flat white, espresso doppio, con pana, or any of their more classic coffee drinks. Yes they offer the sugary drinks, but they care a lot about different roasts and ways of brewing coffee than most people realize.
Sheldon Tan (2 месяца назад)
Hahahahahaha
Clancy O'Neill (7 месяцев назад)
This is a joke.. growing up in Melbourne, you acquire a taste for great coffee. I personally enjoy McDonald’s coffee more. Starbucks just has this awful taste with the coffee that they use. I like the idea of a cafe chain, that’s relaxed and you can use their wifi and do your thing, like an extension of your home, but Starbucks coffee quality and their pricing.. no thanks.
Lassiter Bonano (7 месяцев назад)
he is a loser. Starbucks needs to dump this idiot. They are blleding customers like crazy.
Imam Abdurasyid (7 месяцев назад)
Sumatra
TIDOS S (7 месяцев назад)
if you love Starbucks then i have a bad news for you , you know nothing about coffee you drink a frapptino like a White little bitch
Sunspot Dawn (7 месяцев назад)
Ladies of America quite a few successful companies have been attacked because a female owns them: Toys r us, Sears, Wells Fargo, Wendy's, NBC, ABC, FOX, Microsoft, Apple, McDonald's all of them, she does not franchise and someone is upset.
Sunspot Dawn (7 месяцев назад)
Starbucks is tasty. The same female owns Dunkin Donuts and she's been a police officer!
Sunspot Dawn (7 месяцев назад)
It's owned by a female. Hello? She's called Karma. She hides behind weird characters called men.
12M Views (7 месяцев назад)
Over priced,, I honestly love Circle k coffee only a buck to refill..can’t go wrong
IW Nunn (7 месяцев назад)
He needs to work on improving service and efficiency in his stores. Going down hill fast.
THERareElement Music. (7 месяцев назад)
I think instant coffee is better than starbucks coffee and the way he drinks coffee he must be a tea drinker.
Walshy xgenSi (7 месяцев назад)
fuck starbucks lmfao just a fast food ice cream shop
Big E (7 месяцев назад)
How about cutting out the waste crested by your stores?
Lamb Sauce (7 месяцев назад)
He was drinking Starbucks out of the same Starbucks cup that I have.....but I know no one gives a fuck..
Heba Magdi (7 месяцев назад)
EGYPT 🇪🇬 ❤️
Walter Frankenstein (7 месяцев назад)
From Guatemala, Colombia, Brazil, Indonesia. Dam that's a lot of different coffees
sangtalkid sangtalkid (7 месяцев назад)
really?.. changed the world?
Billy Ramone (7 месяцев назад)
Starbucks sucks, liquid Mcdonalds
Zachary Rose (7 месяцев назад)
(((Howard Schultz))) (((Bloomberg))) (((America)))
Michael Wilson (7 месяцев назад)
oh so to get rich in america is to take something normal from another country and sell it to dumb americans.
Mark R. (7 месяцев назад)
And in their tax report in The Netherlands their coffee costs them $0 to produce.... (Starbucks stands for DodgeTaxBucks)
BeautyHunter1986 (7 месяцев назад)
I love their stores, merchandise and decorations except their coffee. It has a VERY bad taste.
Hugh Goldspiel (7 месяцев назад)
Race Together with me Starbucks. I’m Jewish. Come race car drive the most racist racists in the world.
Hai Wang (7 месяцев назад)
gay
Clash Library (7 месяцев назад)
Strong coffee in starbucks? Can you still get that or when did they took it away?
Jimmy Dank (7 месяцев назад)
Starbucks is trash. They fired a manager because she followed company policy. Screw off.
Ulla (7 месяцев назад)
It's funny how in indonesia starbucks priced the same as singapore while it's indonesian coffee
Demetri Aquilonian (7 месяцев назад)
I truly admire the Starbucks CEO after his stand against racism in his stores! I was going to boycott, not I am a Starbucks fan!
arham ali (7 месяцев назад)
starbucks coffee doesnt even cross 70 grading. its just the millenia and brand essence thats moving starbucks ahead.
Joshua Olithao (7 месяцев назад)
Overpriced coffee is the reason he get so much money
Martin Reinheimer (7 месяцев назад)
did he say 45 cups a day? he must be a speedster like Phillip J Frey!
BluGyal (7 месяцев назад)
Martin Reinheimer 4-5 cups
Felicia Moniq (7 месяцев назад)
Instant coffee is the bomb.
j (7 месяцев назад)
Felicia Moniq haha are you trying to start a s-storm in the comment section?
Yofie Setiawan (7 месяцев назад)
Look how CEO of Starbucks enjoy Sumatra coffee, while we are in Indonesia mostly buy cappuccino, espresso, etc..
Alain Dubois (7 месяцев назад)
He undoubtedly succeeded commercially, yet got America and Asia to a large extent both hooked on overpriced and mediocre pseudo-coffee beverages, shaping the supposedly "cafe experience" into another bland fast-food one.
tripJJ (7 месяцев назад)
typical liberal elite
AnnaSophia GuerreroSeijas (7 месяцев назад)
Being from Venezuela where there’s fantastic coffee without the need of Starbucks. But recently studying in China , Starbucks are the nicest coffees you can find , and always with super nice environment.
abc abc (3 месяца назад)
yes, it's the best. I always prefer to study there
Bobby Blatts (7 месяцев назад)
Ummm, yeah, keep telling yourself that. Trust me, you didn’t change anything. The whole world already had cafes. What an arrogant prick this guy is. And for the record, it’s average coffee and the food items are just terrible.
ali bey (8 месяцев назад)
Now you are being boycotted
Anna Mountain (8 месяцев назад)
Thanks you 😀
Mohamed Ali (8 месяцев назад)
Starbucks making the worst coffee just after costa!!
Kári Timsson (8 месяцев назад)
Starbucks is not coffee.
Gia Jamil (8 месяцев назад)
starbuck
Joshua Breault (8 месяцев назад)
This is God’s chosen
Joshua Breault (8 месяцев назад)
Lol
blacklikepepper (8 месяцев назад)
fuck starbucks, PAY YOU TAX IN GERMANY !!!
kawaii JP (8 месяцев назад)
can i smoke in starbucks? drinking coffee goes perfectly well with smoking. just like bread and butter.
Johnny Sevigny (8 месяцев назад)
kawaii JP, but smoking is bad for u... I mean, drinking coffee is also bad for you too, but smoking is more severe.
jude norbz (8 месяцев назад)
Starbucks must've poison these people below. I can taste their salt. Lol
Michelle Ortiz (8 месяцев назад)
why’s everyone shitting on this video
FLYTAILS MOBILE SALON (1 месяц назад)
Because people are hateful
Erik Bakker (3 месяца назад)
Because the guy is acting like he invented coffee. While the stuff that starbucks sells can hardly be called coffee.
Space Racer26 (6 месяцев назад)
abdullahi omar you are just a dumb brown person
Michelle Ortiz (6 месяцев назад)
abdullahi omar I found it to be interesting
Hota Sandilya (8 месяцев назад)
It was owned by tata
Mark Darkwah (8 месяцев назад)
I want to meet Mr. Howard Schultz
TEAEAEA (8 месяцев назад)
remember caffeine kid
Nick Eh 31 (9 месяцев назад)
The upper face looks like Bill Nye TBH 😂😂
Travelbird (9 месяцев назад)
6 Euros for bad, sugery overpriced coffee and hipsters. That is Starbucks.
Alain Dubois (7 месяцев назад)
The unfortunate part remains the impact on brainwashed European youngsters by the company's aggressive marketing, to pay such grotesque price when a 19th-century coffee house of excellence would cost half the rubbish offered by Starbucks.
Connor RK800 (9 месяцев назад)
Wow I’m so glad I have overhyped over priced shitty coffee instead of instant shitty coffee.
Alain Dubois (7 месяцев назад)
That's quite interesting trade-off.
Patty Dehaan (10 месяцев назад)
STARBUCKS ONLY WANTS ILLEGALS IN ITS STORE. THE REST OF YOU STAY THE HELL OUT PER THE CEO.
kokorotamago101 (10 месяцев назад)
He's nothing but a business man....It's all fast food service not coffee
Mr. Gica (7 месяцев назад)
kokorotamago101 pp 00
S Pol (11 месяцев назад)
Boycot starbuggs zou fulish Americans this guz is a theieve. Starbucks pays no taxes company is registered in luxemburg europe as pepsico is that are tax hevens !!!
Fajrin Mochammad (11 месяцев назад)
Indonesian coffee
Horus Lupercal Aurelian (1 год назад)
Nigga Starbucks tastes like instant coffee! So much hypocrisy.
Tina Einstein (1 год назад)
I bet this CEO is a prick in real life.
Yacoub Hamed (1 год назад)
Coward Shults,He's a former Israelie soilder.nobody realizes it
{cookiemonster} Stu:Dio (1 год назад)
Thanks for bringing us over priced coffee! So inspirational!
Allan Bacon (1 год назад)
Rot in hell shitbucks.
Maynard Acosta (1 год назад)
You suck Howard!! Hope your business go down
Yacoub Hamed (1 год назад)
Maynard Acosta ^
Patrick B (1 год назад)
Call me crazy but I think Starbucks coffee just tastes like any good cup of coffee. Like I could make that at home and usually do with ground coffee. It's not any different to me.
Space Racer26 (6 месяцев назад)
People hate the brand without ever even drinking it lol
Zackary Gomez (1 год назад)
Starbucks is known as the third place where you spend your time. Home, Work, Starbucks. I love watching Behind the Brew episodes and my favorite cup is a chai tea latte.
bloo jkl45 (1 год назад)
He didn't globalize coffee. Starbucks is way too over priced to be popular outside of the US.
Kylie Healey (1 год назад)
Starbucks hasn't  worked in Australia why because its terrible coffee. It went from 60 /shops to 15 shops. $1 - 7/11 coffee is more successful here.
G E (1 год назад)
starbucks sucks
ToxicCherlyl.x (8 месяцев назад)
G E Nope
Kreznerich Zsolt (10 месяцев назад)
exactly
Vista C (1 год назад)
Howard Schultz Got his ASS Fired !!!!
Kevin Dao (2 месяца назад)
Yacoub Hamed  He didn't. Howard made the decision to step down as CEO. But he'll remain on the Board of Directors as chairman.
Yacoub Hamed (1 год назад)
Vista C did he?
Mike McDaniels (1 год назад)
GOOD COFFEE is all about: How Old It Is. Coffee fresh from the roaster, has poor flavor. Coffee flavor and aroma, develop, and peaks, after (in my opinion) 4 days. This explains Starbucks success. Starbucks was roasting it's own coffee in 1989, trying to keep up with demand from its expanding stores. Their coffee was fresh. NOW, their Coffee is O-L-D. And apparently there is nothing they can do about it.
Justin Brown (1 год назад)
Thank you Howard for destroying Coffee and the Seattle Super Sonics.
Dapper Don (7 месяцев назад)
super sonics? how? just asking.
Michaela Meier (1 год назад)
The guy went to Italy but Starbucks has 0 to do with Italian coffee. American version perhaps. Most people probably would not like the way Italians drink coffee and this is a good thing.
Hometown Rapper (1 год назад)
Michaela Meier mostly espresso
Privateacc - (1 год назад)
It was only revolutionary in America, because the rest of the world already knew about good coffee.
Life is about FUN (6 месяцев назад)
Exactly
azan subhie (7 месяцев назад)
starbucks is like apple product but with shitty product. pricey but taste like water. im from indonesia can buy coffe with 1/10 price with 2x bette taste than starbucks. yaikss

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