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The Man Behind Starbucks Reveals How He Changed the World

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Dec. 4 -- Starbucks CEO Howard Schultz talks to Bloomberg about how he gave American coffee a story and a lifestyle and put it on almost every corner in America. --Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.
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Text Comments (171)
Jordan Sohl (5 days ago)
Tim Horton's is better.
M. Scott McKenna (5 days ago)
Haters are gonna hate. Only 1/3 of Starbucks' 28,218 locations are in the United States (I am a triple national of Ireland, the UK and US), so that sort of completely refutes the notion that there was only demand in America. Having three citizenships lets me see all sides of it. There is MUCH MORE than a small segment of the rest of the Anglosphere that thinks, "If it's from America, and especially if it's enormous and successful, then I hate it!" LOTS of people resent America simply because it has such enormous influence on the rest of the world. That is cause enough for some people to denigrate all things American.
Dieu Temple (16 days ago)
Not any more with that lunatic
Erik Bakker (21 days ago)
Can we just stop labeling Starbucks products as coffee?
In my local market they have a Starbucks place thing I always have to get something there the best I have gotten from Starbucks is the unicorn Frappuccino
Mirko Casa (1 month ago)
Stanislav Klimov (1 month ago)
Hey I have that cup! Not a fan of Starbucks though.
BrentD2010 (2 months ago)
I have no respect for this man. He let two guys push his very own company around and didn't back up his employee like he should have. That isn't a leader, that's a pushover.
Natalia M. (2 months ago)
Screw Howard
John Hall (2 months ago)
Starbucks is getting old. People are waking up to the fact that their coffee is way too expensive. If you want to treat yourself, buy your coffee at McDonald's and apply the savings to a nice lunch.
bitterboi31 (2 months ago)
Starbucks is a fucking joke and that Spineless CEO of theirs kissing the ass of Black Lives Matters.
Jinsong Li (3 months ago)
You should bring starbucks to fiji
Noodle Dude (3 months ago)
How did he get 3.8m?!
Yap Gim Kwee (3 months ago)
the coffee is just so so. the cakes are awful. I don't understand why people pay 10 to 15 dollars. dumb customers.
dashercronin (3 months ago)
This guy (and his mate) thought he could fast food cookie cutter Frasier and Nyles Seattle snobby coffee. What he has done is cooker cuttered a saccherine McDonalds at the expense of employee hell. People are addicted to sweet and hot things and are creatures of habit from youth. Its somewhere to sit if you are hungry, thirsty and knackered from walking around some shitty mall that you would prefer not to be in in the first place. Its also very expensive. Coffee isnt the healthiest drink in the world. Sugar is also soomething best taken in moderation. As a business its terrific, for him and his mate.
Malik Rahman (3 months ago)
Haven't had a Starbucks in 10 years, looks like crap tastes like crap.
lissa leggs (3 months ago)
How much is a gallon of premium?? No thanks, I will buy Maxwell house and put the rest in my gas tank. I feel so much smarter paying 3.00 for gas instead of 2.25. Thanks to trump zombies..
Katarina Fan (4 months ago)
such a youthful voice
pricture (4 months ago)
Starbucks is a pro-Zionist corporation to put people asleep.
SAMMY B (4 months ago)
You only truly understand how much passion and quality goes into starbucks coffee if you work there. I worked there for 3 years and there is so much more to it than the frappuccinos and vanilla lattes. Try the cold brew, french press, blonde roast, flat white, espresso doppio, con pana, or any of their more classic coffee drinks. Yes they offer the sugary drinks, but they care a lot about different roasts and ways of brewing coffee than most people realize.
Clancy O'Neill (4 months ago)
This is a joke.. growing up in Melbourne, you acquire a taste for great coffee. I personally enjoy McDonald’s coffee more. Starbucks just has this awful taste with the coffee that they use. I like the idea of a cafe chain, that’s relaxed and you can use their wifi and do your thing, like an extension of your home, but Starbucks coffee quality and their pricing.. no thanks.
Lassiter Bonano (4 months ago)
he is a loser. Starbucks needs to dump this idiot. They are blleding customers like crazy.
Imam Abdurasyid (4 months ago)
TIDOS S (4 months ago)
if you love Starbucks then i have a bad news for you , you know nothing about coffee you drink a frapptino like a White little bitch
Sunspot Dawn (4 months ago)
Ladies of America quite a few successful companies have been attacked because a female owns them: Toys r us, Sears, Wells Fargo, Wendy's, NBC, ABC, FOX, Microsoft, Apple, McDonald's all of them, she does not franchise and someone is upset.
Sunspot Dawn (4 months ago)
Starbucks is tasty. The same female owns Dunkin Donuts and she's been a police officer!
Sunspot Dawn (4 months ago)
It's owned by a female. Hello? She's called Karma. She hides behind weird characters called men.
Toskudo 86 (4 months ago)
Over priced,, I honestly love Circle k coffee only a buck to refill..can’t go wrong
IW Nunn (4 months ago)
He needs to work on improving service and efficiency in his stores. Going down hill fast.
THERareElement Music. (4 months ago)
I think instant coffee is better than starbucks coffee and the way he drinks coffee he must be a tea drinker.
Walshy xgenSi (4 months ago)
fuck starbucks lmfao just a fast food ice cream shop
Big E (4 months ago)
How about cutting out the waste crested by your stores?
Lamb Sauce (4 months ago)
He was drinking Starbucks out of the same Starbucks cup that I have.....but I know no one gives a fuck..
Heba Magdi (4 months ago)
EGYPT 🇪🇬 ❤️
Walter Frankenstein (4 months ago)
From Guatemala, Colombia, Brazil, Indonesia. Dam that's a lot of different coffees
sangtalkid sangtalkid (4 months ago)
really?.. changed the world?
Billy Ramone (4 months ago)
Starbucks sucks, liquid Mcdonalds
Zachary Rose (4 months ago)
(((Howard Schultz))) (((Bloomberg))) (((America)))
Michael Wilson (4 months ago)
oh so to get rich in america is to take something normal from another country and sell it to dumb americans.
Mark R. (4 months ago)
And in their tax report in The Netherlands their coffee costs them $0 to produce.... (Starbucks stands for DodgeTaxBucks)
BeautyHunter1986 (4 months ago)
I love their stores, merchandise and decorations except their coffee. It has a VERY bad taste.
Hugh Goldspiel (4 months ago)
Race Together with me Starbucks. I’m Jewish. Come race car drive the most racist racists in the world.
Hai Wang (4 months ago)
Clash Library (4 months ago)
Strong coffee in starbucks? Can you still get that or when did they took it away?
Jimmy Dank (4 months ago)
Starbucks is trash. They fired a manager because she followed company policy. Screw off.
Ulla (4 months ago)
It's funny how in indonesia starbucks priced the same as singapore while it's indonesian coffee
Demetri Aquilonian (4 months ago)
I truly admire the Starbucks CEO after his stand against racism in his stores! I was going to boycott, not I am a Starbucks fan!
arham ali (4 months ago)
starbucks coffee doesnt even cross 70 grading. its just the millenia and brand essence thats moving starbucks ahead.
Joshua Olithao (4 months ago)
Overpriced coffee is the reason he get so much money
Martin Reinheimer (4 months ago)
did he say 45 cups a day? he must be a speedster like Phillip J Frey!
BluGyal (4 months ago)
Martin Reinheimer 4-5 cups
Felicia Moniq (4 months ago)
Instant coffee is the bomb.
j (4 months ago)
Felicia Moniq haha are you trying to start a s-storm in the comment section?
Yofie Setiawan (4 months ago)
Look how CEO of Starbucks enjoy Sumatra coffee, while we are in Indonesia mostly buy cappuccino, espresso, etc..
Alain Dubois (5 months ago)
He undoubtedly succeeded commercially, yet got America and Asia to a large extent both hooked on overpriced and mediocre pseudo-coffee beverages, shaping the supposedly "cafe experience" into another bland fast-food one.
tripJJ (5 months ago)
typical liberal elite
Being from Venezuela where there’s fantastic coffee without the need of Starbucks. But recently studying in China , Starbucks are the nicest coffees you can find , and always with super nice environment.
abc abc (22 days ago)
yes, it's the best. I always prefer to study there
Bobby Blatts (5 months ago)
Ummm, yeah, keep telling yourself that. Trust me, you didn’t change anything. The whole world already had cafes. What an arrogant prick this guy is. And for the record, it’s average coffee and the food items are just terrible.
ali bey (5 months ago)
Now you are being boycotted
Anna Mountain (5 months ago)
Thanks you 😀
Mohamed Ali (5 months ago)
Starbucks making the worst coffee just after costa!!
Kári Timsson (5 months ago)
Starbucks is not coffee.
Gia Jamil (5 months ago)
Joshua Breault (5 months ago)
This is God’s chosen
Joshua Breault (5 months ago)
blacklikepepper (5 months ago)
fuck starbucks, PAY YOU TAX IN GERMANY !!!
kawaii JP (5 months ago)
can i smoke in starbucks? drinking coffee goes perfectly well with smoking. just like bread and butter.
Johnny Sevigny (5 months ago)
kawaii JP, but smoking is bad for u... I mean, drinking coffee is also bad for you too, but smoking is more severe.
jude norbz (5 months ago)
Starbucks must've poison these people below. I can taste their salt. Lol
Michelle Ortiz (5 months ago)
why’s everyone shitting on this video
Erik Bakker (21 days ago)
Because the guy is acting like he invented coffee. While the stuff that starbucks sells can hardly be called coffee.
Space Racer26 (3 months ago)
abdullahi omar you are just a dumb brown person
Michelle Ortiz (3 months ago)
abdullahi omar I found it to be interesting
Space Racer26 (3 months ago)
People just hate America and our Brands
Hota Sandilya (5 months ago)
It was owned by tata
Mark Darkwah (5 months ago)
I want to meet Mr. Howard Schultz
kashingxu (5 months ago)
remember caffeine kid
Nick Eh 31 (6 months ago)
The upper face looks like Bill Nye TBH 😂😂
Travelbird (6 months ago)
6 Euros for bad, sugery overpriced coffee and hipsters. That is Starbucks.
Alain Dubois (5 months ago)
The unfortunate part remains the impact on brainwashed European youngsters by the company's aggressive marketing, to pay such grotesque price when a 19th-century coffee house of excellence would cost half the rubbish offered by Starbucks.
murdermymeat 69 (6 months ago)
Wow I’m so glad I have overhyped over priced shitty coffee instead of instant shitty coffee.
Alain Dubois (5 months ago)
That's quite interesting trade-off.
Patty Dehaan (7 months ago)
kokorotamago101 (7 months ago)
He's nothing but a business man....It's all fast food service not coffee
Mr. Gica (4 months ago)
kokorotamago101 pp 00
S Pol (8 months ago)
Boycot starbuggs zou fulish Americans this guz is a theieve. Starbucks pays no taxes company is registered in luxemburg europe as pepsico is that are tax hevens !!!
Fajrin Mochammad (8 months ago)
Indonesian coffee
Horus Lupercal Aurelian (10 months ago)
Nigga Starbucks tastes like instant coffee! So much hypocrisy.
Tina Einstein (10 months ago)
I bet this CEO is a prick in real life.
Yacoub Hamed (10 months ago)
Coward Shults,He's a former Israelie soilder.nobody realizes it
{cookiemonster} Stu:Dio (10 months ago)
Thanks for bringing us over priced coffee! So inspirational!
Allan Bacon (1 year ago)
Rot in hell shitbucks.
Maynard Acosta (1 year ago)
You suck Howard!! Hope your business go down
Yacoub Hamed (10 months ago)
Maynard Acosta ^
Patrick B (1 year ago)
Call me crazy but I think Starbucks coffee just tastes like any good cup of coffee. Like I could make that at home and usually do with ground coffee. It's not any different to me.
Space Racer26 (3 months ago)
People hate the brand without ever even drinking it lol
Zackary Gomez (1 year ago)
Starbucks is known as the third place where you spend your time. Home, Work, Starbucks. I love watching Behind the Brew episodes and my favorite cup is a chai tea latte.
bloo jkl45 (1 year ago)
He didn't globalize coffee. Starbucks is way too over priced to be popular outside of the US.
Kylie Healey (1 year ago)
Starbucks hasn't  worked in Australia why because its terrible coffee. It went from 60 /shops to 15 shops. $1 - 7/11 coffee is more successful here.
G E (1 year ago)
starbucks sucks
G E Nope
Kreznerich Zsolt (7 months ago)
Vista C (1 year ago)
Howard Schultz Got his ASS Fired !!!!
Yacoub Hamed (10 months ago)
Vista C did he?
Mike McDaniels (1 year ago)
GOOD COFFEE is all about: How Old It Is. Coffee fresh from the roaster, has poor flavor. Coffee flavor and aroma, develop, and peaks, after (in my opinion) 4 days. This explains Starbucks success. Starbucks was roasting it's own coffee in 1989, trying to keep up with demand from its expanding stores. Their coffee was fresh. NOW, their Coffee is O-L-D. And apparently there is nothing they can do about it.
Justin Brown (1 year ago)
Thank you Howard for destroying Coffee and the Seattle Super Sonics.
Dapper Don (4 months ago)
super sonics? how? just asking.
Michaela Meier (1 year ago)
The guy went to Italy but Starbucks has 0 to do with Italian coffee. American version perhaps. Most people probably would not like the way Italians drink coffee and this is a good thing.
Hometown Rapper (10 months ago)
Michaela Meier mostly espresso
Privateacc - (1 year ago)
It was only revolutionary in America, because the rest of the world already knew about good coffee.
Life is about FUN (3 months ago)
azan subhie (4 months ago)
starbucks is like apple product but with shitty product. pricey but taste like water. im from indonesia can buy coffe with 1/10 price with 2x bette taste than starbucks. yaikss
MrJojo8675309 (1 year ago)
Never again... Starbucks. A truly Anti-American Company. BOYCOTT !!!
Joseph G. Hotto (8 months ago)
Oh you poor little snowflake
H B III (1 year ago)
MrMiddenfacemcnulty (1 year ago)
This guy is a fraud.
Yacoub Hamed (10 months ago)
MrMiddenfacemcnulty ^
godblesschild808 (1 year ago)
love this guy how he move from new your projects , amazing businessman like me and love how he came from nothing to something. So anyone reading this I say this find your niche and solve that problem to make the world a better place . because we're on this Earth to bring a Solutions!
G E (1 year ago)
English much? you are no "amazing businessman" with grammar like that!
Hien Lam (1 year ago)
Starbucks is a luxury brand
abc abc (22 days ago)
The5starSTUNNNA (1 year ago)
ur an idiot , idiots like you make it expensive
Kid London (1 year ago)
COSTA Coffee dominates the UK market share. And it's a better tasting coffee. Don't believe? Buy an espresso at Costa and Starbucks and compare. You'll see...
NS Farm (5 months ago)
Martin Turták (5 months ago)
i thought that nero is best brand in uk :D
Konrad My (5 months ago)
Kid London Yes, the Costa coffee is fantastic.
Elier Cervantes (1 year ago)
Kid London numbers talk my friend
Vincent Sutanto (1 year ago)
indonesian coffee?
bonus 66 (4 months ago)
What? Never heard of indonesia? Learn at least.
NESC`Krusty19 (5 months ago)
I'm from indonesia
NESC`Krusty19 (5 months ago)
Vincent Sutanto sumatran coffee

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