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The Complete History of Chipotle, in 3 Minutes

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Chipotle was founded in Denver in 1993 and grew to be one of the most successful fast-food companies ever. This video explains how Chipotle founder Steve Ells turned his love of burritos into a chain of about 500 restaurants over the past twenty years. Like this video? Subscribe to Bloomberg Business on YouTube: http://www.youtube.com/Bloomberg
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Text Comments (33)
Danaya Divon (3 months ago)
Pret manger pronunciation was hilarious
Danaya Divon (3 months ago)
Pret manger pronunciation was hilarious
CourtneyDanielleAGym (3 months ago)
Just to be clear its not fast food which means if it were most of their food would be processed and chipotle has no processed food its all fresh and freshly made and prepared in hours not in minutes and the ones ive been to mostly in ohio mostly there is none that have drive thru's and it doesn't operate how like mcdonalds and Burger King etc. operate and its a fast mexican cuisine
Hiphop Head (6 months ago)
Chipolte is flavorless
Tactical_ Dan117 (1 year ago)
YUK, ECK, BLA, PA-TOO-IE. I'm glad mc fucking donalds don't own chipotle.
Queenofweaves (1 year ago)
Wow I hear no idea the guy who started the company was from the bay area. I was born and raises in the Bayarea. And i love a mission street burrito. I live 2 hours from SF but whenever I visit that is one of the first places I stop at. There is a little hole in the wall burrito shop right next to the bart station on mission. That is my favorite spot. His burritos are very reminiscent of a mission street burrito.
Scott Wilkins (2 years ago)
Chipotle never impressed me with taste of their foods.  Quite bland and well, meh...  There's another growing chain making similar style food called Freebirds that I think uses a lot better ingredients and the staff always seems to be much more friendly.  There's a culture thing there I think.  Anyway, find one and you'll see the difference.
Slappy (2 years ago)
Chipotle is just Taco Bell for hipsters. It's overpriced, not very good, and the ones I've seen are dirty, which must be why hipsters love it.
hey its me (9 months ago)
idk where you live, but the ones in my area are very clean, very good food, and you get good amount of food for the price, and it isnt processed shitty food like taco bell, the food is healthy,
Alvi Ahmed (2 years ago)
this needs to be a whole series!! awesome video,bloomberg needs more of these videos
Ryan Matlock (2 years ago)
till everyone got sick!
Ryan Matlock (2 years ago)
the chipotles in pittsburgh are like taco bells, kids and crappy people working there that dont care
Classical Penguin (1 year ago)
Ryan Matlock chipotle in a town in Ohio called Bedford. Might be the best chipotle I've ever been to. They put lots of stuff on the burritos, and had really nice employees. Even thud one guy that flipped the lids onto the burrito bowls. He was really fun to watch.
Amir Kazemi (2 years ago)
Labamba was the original Chipotle. It was invented by the Aguas brothers from chicago. Their first location was in Champaign Illinois. It became a huge sensation there. The Pepsi cola Rep noticed this & created a business plan, which he shopped to McDonalds HQ, in Chicago. That is how a made to order burrito giant was born. "Burritos as big as your head!"
Moonsabie (2 years ago)
imagine how much money someone made if they created the outbreak and knew the stock would dump it's not hard
Moonsabie (2 years ago)
I would be very sure that that outbreak happened intentionally the fast food infrastructure should have managed expansion so I would say someone did not like getting squeezed s airbnb has been the victim of paid harassment horror stories repeatedly sense it's rise as was eBay and PayPal these are facilitated chaos entities to discourage investment growth it's to easy to get away with and super inexpensive to payoff bad behavior
mookixox (2 years ago)
Shit-potle Grill, yummy E-coli in every bite :)
N R (2 years ago)
Chick in the blue entering the restaurant had a nice ass
SwaggerOnHundred (2 years ago)
please get back the GMO corn
o01q2w3e (2 years ago)
can most people borrow $75k from their parents? glad it worked out for him
o01q2w3e (2 years ago)
+NoToleranceForIgnorance what about you? can you go to your parents and request a large amount of money like that or can your child come to you with this request? furthermore can you raise $1.3M from your rich friends? im only asking because im gathering some statistical data
pretendcampus (2 years ago)
+o01q2w3e Most People in the Middle Class I assume.
bohnstube (2 years ago)
I wouldn't eat at any of this chain's places even if you put a gun to my head and threatened to pull the trigger. Obviously a damage control puff piece based on absolutely what...maybe *a month* without yet another sickening outbreak of disease and evidence of food supply chains that are obviously beyond this management's ability to monitor for cleanliness? If this piece was to be done at all, it should trumpet years of not making anyone sick, not just 4 weeks or so, or that "We were THE BEST!!!... In 1993!!!!".
Mr Explorer (2 years ago)
I need to try this place out.
Mr Explorer (2 years ago)
+bes loeq I guess I'll just go for the more bang for my buck stuff and see if its good first. Thanks.
ninuxy (2 years ago)
At least there is a slight attempt by this company to be more ethical, unlike Trumpesque [sic] style corporate fucks who try to fist fuck all the gullible consumers.
Peter Kolodziej (2 years ago)
This was a great video of a company's history condensed into 3 minutes. Do this with more companies please.
leepakim (2 years ago)
+Peter Kolodziej had the same thought. Good for foreigners or people who dont live in the US
Peter Kolodziej (2 years ago)
+kel5944 That sounds equally interesting
kel5944 (2 years ago)
+Peter Kolodziej good idea, but not just companies, any interesting organization.
EyeAmSoul (2 years ago)
I used to live in SF and one of the things I do miss are the Big Burritos.
EyeAmSoul (2 years ago)
+Mr Hakido lol
Mr Explorer (2 years ago)
+EyeAmSoul LoL That's what she/he said.

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