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The Complete History of Chipotle, in 3 Minutes

Оценок: 1590 | Просмотров: 155307
Chipotle was founded in Denver in 1993 and grew to be one of the most successful fast-food companies ever. This video explains how Chipotle founder Steve Ells turned his love of burritos into a chain of about 500 restaurants over the past twenty years. Like this video? Subscribe to Bloomberg Business on YouTube: http://www.youtube.com/Bloomberg
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Текстовые комментарии (133)
Erin (20 дней назад)
It is interesting to learn about the McDonald's investment in Chipotle..
JoshuaT. (25 дней назад)
Well this just entered my recommended list.
Reliaserv pty ltd (25 дней назад)
never ever heard of it?
Phillip Moore (26 дней назад)
Chipotle is the greatest of all time
Black Willow (28 дней назад)
I'm costarican so we don't have Chipotle here, instead we go to a fast food restaurant or a soda if your digging home cook food but don't want to make it yourself. If you live in San José then the best thing you can do for yourself is go to "La Muerta de Hambre" in Gravilias absolutely incredible food, they give you a big portion and the prices are great. Fun fact: It's not actually called "La Muerta de Hambre" which literally translates to "The Starved Dead" It's called "La Yogui". People call it that because no matter what time is it, it's always full with hungry people. It could perfectly be 4:00 am and there would be people still eating.
Express Tearz (2 месяца назад)
I love chipotle I’ve had about 5 bowls a wrek
Phillip copney III (2 месяца назад)
I love chipotle
Ricky Ticky (2 месяца назад)
As a mexican born in the states, i heard of a chipotle after highschool. Technically its an american franchise cuz we dont eat this type of food at home. I say its 50 mexican and 50 american. If you dont believe it go eat at a mexican family house for a whole week and you will see
TheBlue Gamer (2 месяца назад)
Crap I live in Ny
Bernie Burns (2 месяца назад)
vaticancatholic dot com for the truth
Autumn Cohen (2 месяца назад)
Sucks that they still cant seem to keep out food outbreaks
J V (2 месяца назад)
im just hungry....
Mark S (2 месяца назад)
So the bottom line: Ask daddy to ask his friends for $1.3 million
David Perezz (2 месяца назад)
Fuck Chipotle
Haunted Astolfo bean plushie (2 месяца назад)
the most overrated burrito ever
Zach Trapper (2 месяца назад)
i go there because they always give me a complimentary brown barf bag every time just in case.
Seventy-Three David (2 месяца назад)
Guess those "aggressive" steps to improve food safety didn't work out...another outbreak in 2018.
OweN CubeD (2 месяца назад)
goddamn fat ass 1:44
Yahir Resendiz (3 месяца назад)
Bob Ellis dad looks like bill gates
Jackem High (3 месяца назад)
Yes we know guac is extra
Cole (3 месяца назад)
wow that was awesome, I feel like I got it all!
Mighty MLG Turtlez (3 месяца назад)
When chitpole Mexican grill isn’t founded by a Mexican. 🤨
TJ (3 месяца назад)
idk where u get that chipotle burritos are big. they are like chodes. local taquerias or authentic mexican restaurants give you more food for a cheaper price.
ThatGuyYouKnow (3 месяца назад)
E. c o l i
Federico Ameijenda (3 месяца назад)
Terrible audio quality
Sb Win (3 месяца назад)
Ah so Micky D's owns 90% of the shares? So that's why Chipotle is going down the drain with their shitty portion sizes nowadays
Rïtüål (3 месяца назад)
Why am I watching this in 2018 lmao?
Samhith Padala (3 месяца назад)
Finally something that describes that Chipotle’s Brown Bag
Alan Garcia (3 месяца назад)
Pretty much fake Mexican food made by a white guy that white people like as a Mexican I find this funny 😂😂😂
Ricky Ticky (2 месяца назад)
Dude its not mexican its american. We dont eat this at home. Americans decided to make there own way of tex mex
LostMySauce (3 месяца назад)
I still prefer Moe's.
First50seconds (3 месяца назад)
3 minutes and *18 seconds*
sonicmax (4 месяца назад)
slave labor ?
Riddick 4Ever (4 месяца назад)
Chipotle always my fav and most healthiest food!!!!!!!!!!
Joe Young (4 месяца назад)
I only get to Chipotle when I gotta take a large crap and I'm a bit constipated from eating too many carbs. Their food has almost no flavor.
Brent Lievense (4 месяца назад)
Key to this story, know wealthy people
Me (4 месяца назад)
I want chipotle now.
Arman Nemati (4 месяца назад)
I love chipotle
Spencer Barker (4 месяца назад)
Fuckin love chipotle
Melanie Romero (4 месяца назад)
White man making money off of Hispanic Culture... Great.
isaías n. (18 часов назад)
Melanie Romero the word hispanic literally means referring to espana(spain), a white european country... and you realize hispanic isn’t a race? The “white man” can be hispanic. Look at argentina, uruguay, etc. Hispanic countries but people of white European ancestry make up most of their population.
geomeesh (1 месяц назад)
So with your twisted logic Guillermo Perales a Hispanic founder and Ceo of one of the largest franchise operator holding companies should not be making money off of "the white man culture" of burger king, krispy kremes, Arby's and Golden Corral?
Ricky Ticky (2 месяца назад)
Technically its only 50% mexican and 50% american no excuses. You dont live with mexicans. You dont know what we really eat at home. So the genius didn't really steal the whole culture, he used his but his own way
Ab Floyd (2 месяца назад)
And I’m Mexican btw
NaldoTheBoss (4 месяца назад)
Chipotle is 100% sodium filled garbage with a side of ass wiped lettuce aka ecoli
michaelcoco (4 месяца назад)
Chipotle gives u the worst bubble gutz.
Can we get 5000 subscribers with no videos? (4 месяца назад)
Ew E.Coli food
Daniel Cox (4 месяца назад)
I died when he got to pret a manger XD
Buck Norman (4 месяца назад)
Chipotle is garbage
Angel Avila (4 месяца назад)
Mission style ??? You mean California style.
AndroidsDontDance (4 месяца назад)
Angel Avila it because popular in mission hills in San Francisco. So in Cali yes but not California style.
Van Litespeed (4 месяца назад)
chipotle sucks
Pappy Dobis (4 месяца назад)
no, they forgot to add MY history with chipotle, which is extensive. especially after getting high.
greg scott (4 месяца назад)
Mostly wet cold soggy $8 burritos!
Breach (2 месяца назад)
+Corey Lukin I wasnt gonna type all the out lol, which is why I just said 4oz (i was referring to the base ingredients: riice, beans, and meat). You obviously dont put 4oz. of hot sauce lmao
Corey Lukin (2 месяца назад)
+Breach *2 ounces of queso, medium, and hot salsa, and sour cream and 1 ounce of cheese and lettuce (I work there too)
yes (3 месяца назад)
greg scott true I buy the bowls
Brianna (4 месяца назад)
I’m 22 years old and I feel like I have never heard of Chipotle until I was about 12....year 2008
Europa (3 месяца назад)
your a little bitch and a faggot
maxwell10206 (4 месяца назад)
Well it only had 500 locations in 2005 so why would you expect to hear about it before 2008?
Ernesto Acosta (4 месяца назад)
I didn't hear about Chipotle until 3 years ago lol
Philip Bridges (4 месяца назад)
makes sense though considering them going public in 2006. prior to that that there was only 500 in the nation.
Philip Bridges (4 месяца назад)
East Coast? It was the same for me.
Danaya Divon (7 месяцев назад)
Pret manger pronunciation was hilarious
Danaya Divon (7 месяцев назад)
Pret manger pronunciation was hilarious
CourtneyDanielleAGym (8 месяцев назад)
Just to be clear its not fast food which means if it were most of their food would be processed and chipotle has no processed food its all fresh and freshly made and prepared in hours not in minutes and the ones ive been to mostly in ohio mostly there is none that have drive thru's and it doesn't operate how like mcdonalds and Burger King etc. operate and its a fast mexican cuisine
kevin tyson (2 месяца назад)
Salsa, sour cream and sofritos is processed but they make the gauc from scratch in house and actually freshly cook the chicken in the restaurant as well as cook fresh rice and beans as well. Its the freshest fast food place you're gonna get but because they make mostly everyday in house, its more likely to contract bacteria from lack of hygiene in workers
Can we get 5000 subscribers with no videos? (4 месяца назад)
And what about that E.Coli
Vegan Buddhist (4 месяца назад)
CourtneyDanielleAGym chipotles food is processed lol. Their salsa is made by the same supplier that McDonald’s uses. They make some things in house but some not. It’s technically fast food
Hiphop Head (11 месяцев назад)
Chipolte is flavorless
John Chalco (3 месяца назад)
The brown rice is
derkgts10 (4 месяца назад)
Hiphop Head you're flavorless. Maybe stop smoking so damn much.
Tactical_ Dan117 (2 года назад)
YUK, ECK, BLA, PA-TOO-IE. I'm glad mc fucking donalds don't own chipotle.
Queenofweaves (2 года назад)
Wow I hear no idea the guy who started the company was from the bay area. I was born and raises in the Bayarea. And i love a mission street burrito. I live 2 hours from SF but whenever I visit that is one of the first places I stop at. There is a little hole in the wall burrito shop right next to the bart station on mission. That is my favorite spot. His burritos are very reminiscent of a mission street burrito.
Noah Marquez (3 месяца назад)
I live in the South Bay 408 for life
BigBenMK (4 месяца назад)
Queenofweaves very cool u lived in the bay me too 408 4 life
Space time Jumper (4 месяца назад)
Queenofweaves I work at a store in the Bay Area and I had no idea either! Apparently Steve’s parents frequent my store as well, as we are one of the highest profiting stores in Northern California. It’s great to see locals strive to be the best as possible :)
Scott Wilkins (2 года назад)
Chipotle never impressed me with taste of their foods.  Quite bland and well, meh...  There's another growing chain making similar style food called Freebirds that I think uses a lot better ingredients and the staff always seems to be much more friendly.  There's a culture thing there I think.  Anyway, find one and you'll see the difference.
Slappy (2 года назад)
Chipotle is just Taco Bell for hipsters. It's overpriced, not very good, and the ones I've seen are dirty, which must be why hipsters love it.
Hobbes (2 месяца назад)
after working at one I agree
Prince Benny (2 месяца назад)
if you know what to order you get 2x the amount of food for less than the price of 3 steak quesaritos from TB. I love both, TB because it's open at 3 am, but Chipotle has it beat by a long shot
hey its me (1 год назад)
idk where you live, but the ones in my area are very clean, very good food, and you get good amount of food for the price, and it isnt processed shitty food like taco bell, the food is healthy,
Alvi Ahmed (2 года назад)
this needs to be a whole series!! awesome video,bloomberg needs more of these videos
Ryan Matlock (2 года назад)
till everyone got sick!
Ryan Matlock (2 года назад)
the chipotles in pittsburgh are like taco bells, kids and crappy people working there that dont care
Classical Penguin (1 год назад)
Ryan Matlock chipotle in a town in Ohio called Bedford. Might be the best chipotle I've ever been to. They put lots of stuff on the burritos, and had really nice employees. Even thud one guy that flipped the lids onto the burrito bowls. He was really fun to watch.
Amir Kazemi (2 года назад)
Labamba was the original Chipotle. It was invented by the Aguas brothers from chicago. Their first location was in Champaign Illinois. It became a huge sensation there. The Pepsi cola Rep noticed this & created a business plan, which he shopped to McDonalds HQ, in Chicago. That is how a made to order burrito giant was born. "Burritos as big as your head!"
Moonsabie (2 года назад)
imagine how much money someone made if they created the outbreak and knew the stock would dump it's not hard
Moonsabie (2 года назад)
I would be very sure that that outbreak happened intentionally the fast food infrastructure should have managed expansion so I would say someone did not like getting squeezed s airbnb has been the victim of paid harassment horror stories repeatedly sense it's rise as was eBay and PayPal these are facilitated chaos entities to discourage investment growth it's to easy to get away with and super inexpensive to payoff bad behavior
mookixox (2 года назад)
Shit-potle Grill, yummy E-coli in every bite :)
N R (2 года назад)
Chick in the blue entering the restaurant had a nice ass
Diego N (2 месяца назад)
I saw that lmao booty was THICC
Voodoo Child (3 месяца назад)
N R I would eat that ass the morning after she has a burrito .. lick lick slurp slurp
amanda correa (3 месяца назад)
1: 43, in case of you've Stumbled upon this comment section. Look no further.
SwaggerOnHundred (2 года назад)
please get back the GMO corn
o01q2w3e (2 года назад)
can most people borrow $75k from their parents? glad it worked out for him
o01q2w3e (2 года назад)
+NoToleranceForIgnorance what about you? can you go to your parents and request a large amount of money like that or can your child come to you with this request? furthermore can you raise $1.3M from your rich friends? im only asking because im gathering some statistical data
pretendcampus (2 года назад)
+o01q2w3e Most People in the Middle Class I assume.
bohnstube (2 года назад)
I wouldn't eat at any of this chain's places even if you put a gun to my head and threatened to pull the trigger. Obviously a damage control puff piece based on absolutely what...maybe *a month* without yet another sickening outbreak of disease and evidence of food supply chains that are obviously beyond this management's ability to monitor for cleanliness? If this piece was to be done at all, it should trumpet years of not making anyone sick, not just 4 weeks or so, or that "We were THE BEST!!!... In 1993!!!!".
Mr Explorer (2 года назад)
I need to try this place out.
Mr Explorer (2 года назад)
+bes loeq I guess I'll just go for the more bang for my buck stuff and see if its good first. Thanks.
ninuxy (2 года назад)
At least there is a slight attempt by this company to be more ethical, unlike Trumpesque [sic] style corporate fucks who try to fist fuck all the gullible consumers.
Peter Kolodziej (2 года назад)
This was a great video of a company's history condensed into 3 minutes. Do this with more companies please.
Nahin Khan (2 месяца назад)
Yes , there are many people like Peter who have AdHd so these short insightful videos are amazing !
George Hennon (4 месяца назад)
I really hope he does Popeyes Chicken, or Jiffy Lube
leepakim (2 года назад)
+Peter Kolodziej had the same thought. Good for foreigners or people who dont live in the US
Peter Kolodziej (2 года назад)
+kel5944 That sounds equally interesting
EyeAmSoul (2 года назад)
I used to live in SF and one of the things I do miss are the Big Burritos.
EyeAmSoul (2 года назад)
+Mr Hakido lol
Mr Explorer (2 года назад)
+EyeAmSoul LoL That's what she/he said.

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