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The Complete History of Chipotle, in 3 Minutes

1510 ratings | 144390 views
Chipotle was founded in Denver in 1993 and grew to be one of the most successful fast-food companies ever. This video explains how Chipotle founder Steve Ells turned his love of burritos into a chain of about 500 restaurants over the past twenty years. Like this video? Subscribe to Bloomberg Business on YouTube: http://www.youtube.com/Bloomberg
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Text Comments (124)
Express Tearz (16 days ago)
I love chipotle I’ve had about 5 bowls a wrek
Phillip copney III (20 days ago)
I love chipotle
Ricky Ticky (22 days ago)
As a mexican born in the states, i heard of a chipotle after highschool. Technically its an american franchise cuz we dont eat this type of food at home. I say its 50 mexican and 50 american. If you dont believe it go eat at a mexican family house for a whole week and you will see
TheBlue Gamer (22 days ago)
Crap I live in Ny
Bernie Burns (23 days ago)
vaticancatholic dot com for the truth
Autumn Cohen (26 days ago)
Sucks that they still cant seem to keep out food outbreaks
J V (27 days ago)
im just hungry....
Mark S (29 days ago)
So the bottom line: Ask daddy to ask his friends for $1.3 million
David Perezz (1 month ago)
Fuck Chipotle
the most overrated burrito ever
Zach Trapper (1 month ago)
i go there because they always give me a complimentary brown barf bag every time just in case.
Seventy-Three David (1 month ago)
Guess those "aggressive" steps to improve food safety didn't work out...another outbreak in 2018.
OweN CubeD (1 month ago)
goddamn fat ass 1:44
Yahir Resendiz (1 month ago)
Bob Ellis dad looks like bill gates
Jackem High (1 month ago)
Yes we know guac is extra
Cole (1 month ago)
wow that was awesome, I feel like I got it all!
Mighty MLG Turtlez (1 month ago)
When chitpole Mexican grill isn’t founded by a Mexican. 🤨
TJ (1 month ago)
idk where u get that chipotle burritos are big. they are like chodes. local taquerias or authentic mexican restaurants give you more food for a cheaper price.
ThatGuyYouKnow (1 month ago)
E. c o l i
Federico Ameijenda (1 month ago)
Terrible audio quality
Sb Win (1 month ago)
Ah so Micky D's owns 90% of the shares? So that's why Chipotle is going down the drain with their shitty portion sizes nowadays
Rïtüål (2 months ago)
Why am I watching this in 2018 lmao?
Samhith Padala (2 months ago)
Finally something that describes that Chipotle’s Brown Bag
Alan Garcia (2 months ago)
Pretty much fake Mexican food made by a white guy that white people like as a Mexican I find this funny 😂😂😂
Ricky Ticky (22 days ago)
Dude its not mexican its american. We dont eat this at home. Americans decided to make there own way of tex mex
LostMySauce (2 months ago)
I still prefer Moe's.
First50seconds (2 months ago)
3 minutes and *18 seconds*
sonicmax (2 months ago)
slave labor ?
Riddick 4Ever (2 months ago)
Chipotle always my fav and most healthiest food!!!!!!!!!!
Joe Young (2 months ago)
I only get to Chipotle when I gotta take a large crap and I'm a bit constipated from eating too many carbs. Their food has almost no flavor.
Brent Lievense (2 months ago)
Key to this story, know wealthy people
Me (2 months ago)
I want chipotle now.
Arman Nemati (2 months ago)
I love chipotle
Spencer Barker (2 months ago)
Fuckin love chipotle
Melanie Romero (2 months ago)
White man making money off of Hispanic Culture... Great.
Ricky Ticky (22 days ago)
Technically its only 50% mexican and 50% american no excuses. You dont live with mexicans. You dont know what we really eat at home. So the genius didn't really steal the whole culture, he used his but his own way
Ab Floyd (1 month ago)
And I’m Mexican btw
Shane Park (1 month ago)
You make it sound like the two are mutually exclusive...You can be any race yet still appreciate and understand another culture. And btw, Hispanic isn't a race.
Tony Zan (1 month ago)
He had the foresight to franchise his restaurants. Nothing was stopping successful Mexican American restaurants from franchising. You can't make billions in the restaurant industry off of one restaurant. To make the big money you need hundreds if not thousands of successful locations.
eldelapresion25 (2 months ago)
Chipotle is 100% sodium filled garbage with a side of ass wiped lettuce aka ecoli
michaelcoco (2 months ago)
Chipotle gives u the worst bubble gutz.
Alexis Johnson (2 months ago)
Ew E.Coli food
Daniel Cox (2 months ago)
I died when he got to pret a manger XD
Buck Norman (2 months ago)
Chipotle is garbage
Angel Avila (2 months ago)
Mission style ??? You mean California style.
AndroidsDontDance (2 months ago)
Angel Avila it because popular in mission hills in San Francisco. So in Cali yes but not California style.
Van Litespeed (2 months ago)
chipotle sucks
Pappy Dobis (2 months ago)
no, they forgot to add MY history with chipotle, which is extensive. especially after getting high.
greg scott (2 months ago)
Mostly wet cold soggy $8 burritos!
Breach (27 days ago)
+Corey Lukin I wasnt gonna type all the out lol, which is why I just said 4oz (i was referring to the base ingredients: riice, beans, and meat). You obviously dont put 4oz. of hot sauce lmao
Corey Lukin (27 days ago)
+Breach *2 ounces of queso, medium, and hot salsa, and sour cream and 1 ounce of cheese and lettuce (I work there too)
yes (1 month ago)
greg scott true I buy the bowls
Brianna (2 months ago)
I’m 22 years old and I feel like I have never heard of Chipotle until I was about 12....year 2008
Europa (2 months ago)
your a little bitch and a faggot
maxwell10206 (2 months ago)
Well it only had 500 locations in 2005 so why would you expect to hear about it before 2008?
Ernesto Acosta (2 months ago)
I didn't hear about Chipotle until 3 years ago lol
Philip Bridges (2 months ago)
makes sense though considering them going public in 2006. prior to that that there was only 500 in the nation.
Philip Bridges (2 months ago)
East Coast? It was the same for me.
Danaya Divon (6 months ago)
Pret manger pronunciation was hilarious
Danaya Divon (6 months ago)
Pret manger pronunciation was hilarious
CourtneyDanielleAGym (7 months ago)
Just to be clear its not fast food which means if it were most of their food would be processed and chipotle has no processed food its all fresh and freshly made and prepared in hours not in minutes and the ones ive been to mostly in ohio mostly there is none that have drive thru's and it doesn't operate how like mcdonalds and Burger King etc. operate and its a fast mexican cuisine
kevin tyson (28 days ago)
Salsa, sour cream and sofritos is processed but they make the gauc from scratch in house and actually freshly cook the chicken in the restaurant as well as cook fresh rice and beans as well. Its the freshest fast food place you're gonna get but because they make mostly everyday in house, its more likely to contract bacteria from lack of hygiene in workers
Alexis Johnson (2 months ago)
And what about that E.Coli
Vegan Buddhist (2 months ago)
CourtneyDanielleAGym chipotles food is processed lol. Their salsa is made by the same supplier that McDonald’s uses. They make some things in house but some not. It’s technically fast food
Hiphop Head (9 months ago)
Chipolte is flavorless
John Chalco (1 month ago)
The brown rice is
derkgts10 (2 months ago)
Hiphop Head you're flavorless. Maybe stop smoking so damn much.
Tactical_ Dan117 (1 year ago)
YUK, ECK, BLA, PA-TOO-IE. I'm glad mc fucking donalds don't own chipotle.
Queenofweaves (1 year ago)
Wow I hear no idea the guy who started the company was from the bay area. I was born and raises in the Bayarea. And i love a mission street burrito. I live 2 hours from SF but whenever I visit that is one of the first places I stop at. There is a little hole in the wall burrito shop right next to the bart station on mission. That is my favorite spot. His burritos are very reminiscent of a mission street burrito.
Noah Marquez (1 month ago)
I live in the South Bay 408 for life
BigBenMK (2 months ago)
Queenofweaves very cool u lived in the bay me too 408 4 life
Xchey X (2 months ago)
Queenofweaves I work at a store in the Bay Area and I had no idea either! Apparently Steve’s parents frequent my store as well, as we are one of the highest profiting stores in Northern California. It’s great to see locals strive to be the best as possible :)
Scott Wilkins (2 years ago)
Chipotle never impressed me with taste of their foods.  Quite bland and well, meh...  There's another growing chain making similar style food called Freebirds that I think uses a lot better ingredients and the staff always seems to be much more friendly.  There's a culture thing there I think.  Anyway, find one and you'll see the difference.
Slappy (2 years ago)
Chipotle is just Taco Bell for hipsters. It's overpriced, not very good, and the ones I've seen are dirty, which must be why hipsters love it.
Hobbes (8 days ago)
after working at one I agree
Prince Benny (1 month ago)
if you know what to order you get 2x the amount of food for less than the price of 3 steak quesaritos from TB. I love both, TB because it's open at 3 am, but Chipotle has it beat by a long shot
hey its me (1 year ago)
idk where you live, but the ones in my area are very clean, very good food, and you get good amount of food for the price, and it isnt processed shitty food like taco bell, the food is healthy,
Alvi Ahmed (2 years ago)
this needs to be a whole series!! awesome video,bloomberg needs more of these videos
Ryan Matlock (2 years ago)
till everyone got sick!
Ryan Matlock (2 years ago)
the chipotles in pittsburgh are like taco bells, kids and crappy people working there that dont care
Classical Penguin (1 year ago)
Ryan Matlock chipotle in a town in Ohio called Bedford. Might be the best chipotle I've ever been to. They put lots of stuff on the burritos, and had really nice employees. Even thud one guy that flipped the lids onto the burrito bowls. He was really fun to watch.
Amir Kazemi (2 years ago)
Labamba was the original Chipotle. It was invented by the Aguas brothers from chicago. Their first location was in Champaign Illinois. It became a huge sensation there. The Pepsi cola Rep noticed this & created a business plan, which he shopped to McDonalds HQ, in Chicago. That is how a made to order burrito giant was born. "Burritos as big as your head!"
Moonsabie (2 years ago)
imagine how much money someone made if they created the outbreak and knew the stock would dump it's not hard
Moonsabie (2 years ago)
I would be very sure that that outbreak happened intentionally the fast food infrastructure should have managed expansion so I would say someone did not like getting squeezed s airbnb has been the victim of paid harassment horror stories repeatedly sense it's rise as was eBay and PayPal these are facilitated chaos entities to discourage investment growth it's to easy to get away with and super inexpensive to payoff bad behavior
mookixox (2 years ago)
Shit-potle Grill, yummy E-coli in every bite :)
N R (2 years ago)
Chick in the blue entering the restaurant had a nice ass
Diego N (30 days ago)
I saw that lmao booty was THICC
Voodoo Child (2 months ago)
N R I would eat that ass the morning after she has a burrito .. lick lick slurp slurp
amanda correa (2 months ago)
1: 43, in case of you've Stumbled upon this comment section. Look no further.
SwaggerOnHundred (2 years ago)
please get back the GMO corn
o01q2w3e (2 years ago)
can most people borrow $75k from their parents? glad it worked out for him
o01q2w3e (2 years ago)
+NoToleranceForIgnorance what about you? can you go to your parents and request a large amount of money like that or can your child come to you with this request? furthermore can you raise $1.3M from your rich friends? im only asking because im gathering some statistical data
pretendcampus (2 years ago)
+o01q2w3e Most People in the Middle Class I assume.
bohnstube (2 years ago)
I wouldn't eat at any of this chain's places even if you put a gun to my head and threatened to pull the trigger. Obviously a damage control puff piece based on absolutely what...maybe *a month* without yet another sickening outbreak of disease and evidence of food supply chains that are obviously beyond this management's ability to monitor for cleanliness? If this piece was to be done at all, it should trumpet years of not making anyone sick, not just 4 weeks or so, or that "We were THE BEST!!!... In 1993!!!!".
Mr Explorer (2 years ago)
I need to try this place out.
Mr Explorer (2 years ago)
+bes loeq I guess I'll just go for the more bang for my buck stuff and see if its good first. Thanks.
ninuxy (2 years ago)
At least there is a slight attempt by this company to be more ethical, unlike Trumpesque [sic] style corporate fucks who try to fist fuck all the gullible consumers.
Peter Kolodziej (2 years ago)
This was a great video of a company's history condensed into 3 minutes. Do this with more companies please.
Nahin Khan (30 days ago)
Yes , there are many people like Peter who have AdHd so these short insightful videos are amazing !
George Hennon (2 months ago)
I really hope he does Popeyes Chicken, or Jiffy Lube
leepakim (2 years ago)
+Peter Kolodziej had the same thought. Good for foreigners or people who dont live in the US
Peter Kolodziej (2 years ago)
+kel5944 That sounds equally interesting
EyeAmSoul (2 years ago)
I used to live in SF and one of the things I do miss are the Big Burritos.
EyeAmSoul (2 years ago)
+Mr Hakido lol
Mr Explorer (2 years ago)
+EyeAmSoul LoL That's what she/he said.

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