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Viagra Goes Generic with Little White Pill

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(6 Dec 2017) DANIEL LOBELLO IS AMONG THE MILLIONS OF MEN WHOSE SEX LIVES HAVE BEEN REINVIGORATED BY PILLS. SOUNDBITE: (English) Daniel Lobello, Erectile Dysfunction Patient: ++partially covered with b-roll++ "Having access to the medication has improved my relationship, because it takes a lot of the stress and tension away." FOR MANY ERECTILE DYSFUNCTION PATIENTS, IT ALSO TAKES AWAY A LOT OF THEIR CASH. SOUNDBITE: (English) Daniel Lobello, Erectile Dysfunction Patient: "The cost of the medication does limit the sex." THAT'S ABOUT TO CHANGE. PFIZER'S PATENT-PROTECTED MONOPOLY ON ITS BLOCKBUSTER IMPOTENCE DRUG VIAGRA ENDS NEXT WEEK. TWO GENERIC VERSIONS HIT THE MARKET ON MONDAY, AND MANY MORE, MUCH CHEAPER ONES, WILL ARRIVE IN JUNE. SOUNDBITE: (English) Dr. Matthias Hofer, Northwestern Memorial Hospital: ++partially covered with b-roll++ "It will specifically make a difference for patients who were not able to or unwilling to afford the expenses associated with Viagra now." PATIENTS LIKE BRIAN SMITH, WHO SOMETIMES HAD TO GO TO EXTREME MEASURES TO GET THEIR HANDS ON E-D MEDICATIONS. SOUNDBITE: (English) Brian Smith, Erectile Dysfunction Patient: ++partially covered with b-roll++ "Was it affordable? Out of the question in Medicare's way of doing it with my Part D medical coverage. But I found a way by going through illegal channels, and I bought them in Canada." PFIZER BELIEVES IT HAS FOUND A WAY TO BOTH HELP PATIENTS WITH THE COST AND FIGHT BACK AGAINST THE IMPENDING GENERICS GOING ON THE MARKET. THE DRUGMAKER IS TURNING ITS LITTLE BLUE PILL WHITE. SOUNDBITE: (English) Jim Sage, Pfizer Essential Health (partially covered): ++partially covered with b-roll++ "We will continue to support the branded version of Viagra. It'll maintain the same name. There will also be a generic version, and in our case, in Pfizer's case, we will have an authorized generic." SUPPORT FOR BRANDED VIAGRA INCLUDES A CASH HOME-DELIVERY PROGRAM AT HALF PRICE, INCREASED COPAY CARD DISCOUNTS FOR UNINSURED PATIENTS, AND COPAYMENTS AS LOW AS $20 FOR MOST INSURED PATIENTS. PFIZER WILL SELL ITS GENERIC VERSION AT HALF THE 65-DOLLAR-A-PILL RETAIL PRICE. PHARMACEUTICALS ANALYST ERIK GORDON SAYS PFIZER'S PLAN IS UNPRECEDENTED. SOUNDBITE: (English) Professor Erik Gordon, University of Michigan: ++partially covered with b-roll++ "What usually happens is companies cut off marketing, because they're going to lose 90 or 98 percent of the business pretty quickly no matter what they do. Pfizer is really hoping to keep a lot of the business. Even if it keeps 20 percent of the business, this campaign will be a success." BLUE, WHITE OR WHATEVER COLOR, MORE AFFORDABLE E-D PILLS SHOULD BE EASIER TO COME BY. MIKE HOUSEHOLDER, ASSOCIATED PRESS. You can license this story through AP Archive: http://www.aparchive.com/metadata/youtube/c20313953c351e46db65cf22606a0cf8 Find out more about AP Archive: http://www.aparchive.com/HowWeWork
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