HomeНовости и политикаRelated VideosMore From: Bloomberg

When Fake 'Super Meat' Is Better Than the Real Thing

4050 ratings | 432063 views
Nov. 18 (Bloomberg) – Beyond Meat, maker of plant-based "chicken" and "ground beef," will aim for the heart of the carnivorous market with a soy-protein-based hamburger patty called the Beast Burger. Beyond Meat Founder Ethan Brown says their meatless products taste and feel like the real thing and they believe they can revolutionize the way we eat. Bloomberg's Sam Grobart reports for "The Year Ahead: 2015" series. (Source: Bloomberg) --Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.
Html code for embedding videos on your blog
Text Comments (847)
Platypus Paws (5 days ago)
This is a GODSEND!! 😍😍😍 I love it. When can I get it in Australia??
Snow White (18 days ago)
For a person who’s transitioning from eating meat to eating plant-based “TASTE” is one of the most important part to me. It’s why I’m having such a hard time. It’s why I’m looking through different videos to find what “Plant-based” looks and getting other people’s options of what plant-based tastes more like chicken, bc chicken is my weakness and eggs... so I don’t know how you can say that taste isn’t that important.
Venessa A (22 days ago)
Do not eat these products or any other fake burgers, sausages etc which contain soy isolate protein! Soy isolate protein, is a powder made from soy beans but the soy is stripped of all nutrients during the processing and it contains a high IGF1 (insulin growth factor 1) This is an anabolic hormone which can make cancer cells grow 3 times more than dairy can.
Yo Yo (1 month ago)
Won't work in India
LIKE (1 month ago)
Give this meat to carnivorous animals
Chloe Wang (2 months ago)
If they can get the price down. Then every other dinner night might be a vegetarian night
Chloe Wang (2 months ago)
Buddhists have been struggling with this for generations. Usually deep frying tofu to create artificial meat. But it never quite tasted right
Sharman Nobody (2 months ago)
Lol, go on vegans..lol eat it .. And die lol. Stupid stupid humans.
BonzoDog67 Lizardking (3 months ago)
People have been eating meat a lot longer than the recent increase in heart disease, diabetes, etc. It has more to do with not getting enough exercise and drinking gallons of soda.
Hip Hop Junky Radio Show (3 months ago)
The burger tastes like the REAL THING
Shanika Weerasundara (3 months ago)
Great movement and the products are appealibg. Howver, what does all that pressurizing and heat do? Destroy 80% of all nutrients. How can ee solve thst? Also isolated pea and soy proteins in Beyond Meat Burgers and ground beef is known to be twice carcenigenic as real meat? Some things to think about!
Prince Amir (3 months ago)
fucking vegans
Tracy KaPoni (3 months ago)
Don't let them swoo u with big words ppl. KUDOS TO VEGANS! But im a carnivore and i prefer real meat! We are letting them tamper with our food...then pretty soon a famine....like this is pure deceiving. AND "THEY" know it. FORCING THEIR CHEMICALS AND POISON ON US. JUST CUZ THEY SAY ITS PACKED WITH NUTRIENTS...DOESN'T MEAN ITS TRUUE😑
Tmillchr (3 months ago)
lab-grown meat substitutes? All this technology to fool your taste buds? How sad. Just eat vegetables.
john jackson (4 months ago)
if there is nuclear wat i want this guy and his factory in an underground bunker with me
Renegade made (4 months ago)
chris (5 months ago)
Fuck this vegan agenda bullshit want to be vegans so bad but make fake meat ! ? Lmao what a joke
and seraf (5 months ago)
Can't wait in 5 years people will realizing this is wrong .. or unnatural and how many health problems will exist
haruvisa123 (6 months ago)
Nutrients is MOST important.
Sidtube10 (6 months ago)
The meat eaters will run out of reasons to justify their inane habit! :)
San Francisco Love (7 months ago)
They need to make a beyond cheese
G Gresham (7 months ago)
As a vegan for 20 years I have liked having my occasional fake meat but no part of me believes that any of it is healthy maybe some of the black bean burgers and quinoa burgers have some nutritional value but most it feels very over-processed but I do enjoy it on occasion and I do use this brand
I want to install such type of plant in India... Can you assist me?
corduroy99 (7 months ago)
I tried their "chicken" and NOPE, nope, nop! Their "beef" on the other hand ... DELICIOUS!
Just Dreaming (7 months ago)
The burger is freekin awesome!!! Best tasting burger I have ever eaten!
Prevan Warrior Princess (7 months ago)
So funny watching this years later and knowing that Beyond Meat is king right now.
Jennessa Yong (8 months ago)
now where can I get this in Malaysia,
ICOD73 (8 months ago)
Poor plants
Andrew Morrissey (8 months ago)
This is incredible.
Tarapong Srisongkram (8 months ago)
I feel hungry right now
Burning Experience (8 months ago)
Now I want beyond meat beef!!!!! 😭😭😭😭
The Vegan Fanboy ! (9 months ago)
There is a difference between vegan and vegetarian, bloody hell!
Amindranath Sekera (9 months ago)
Bad Karma accumulates from the death throes of the animal! Especially gentle animals! Consider eating tiger meat for a few years and one would become a devil, even the human face takes on a devilishly hideous countenance! Observe this Truth in Life!
Christina blanco (9 months ago)
Where can I by this?
darius reedo (10 months ago)
Once people start to realize what is the real reason for the diseases they have, that is when change start. Unfortunately when it is too late.
jomat4678 (10 months ago)
The only reason people get sick & diseased is by breaking the laws in Leviticus 11 and not properly kosher killing their cattle. Pork is NOT food, never has been, never will be and contains trichinae larvae & tapeworm cysts that cause untold damage to our bodies & minds over time!
fulaan1 (1 year ago)
I eat meat 1-2 a week. Will not eat any of this stuff. No thank you
Syrine Fatnassi (1 year ago)
I tried this fake meat and I died it's too dangerous and toxic kil
Hlias Mpogdanos (1 year ago)
It's not real meat because u missed the most important ingredient. A milion vegan tears!
Ari Bi (1 year ago)
מתי תתחילו למכור??????
Buffy Summers (1 year ago)
AlphaWolvesGamer (1 year ago)
saras vyas (1 year ago)
We need to stop eating meat if we want to save FUTURE GENERATIONS & MOTHEREARTH
Bluerizen Horizon (1 year ago)
I tried the strips and the ground beef and they both have the same terrible taste. They have the same texture as meat, but the taste is horrible with a hint of liquid smoke and chemicals. Yuck!
ss4vegeta1 (1 year ago)
2:47 dat ass.
Anna Martirosian (1 year ago)
U guys are the best hope to see your products in Germany u can start with wiesbaden so i can buy it
G I N A GK (1 year ago)
Meat alternatives are great in helping people transition over to a plant based diet. It helped me a lot and plus the many U-tubers sharing their recipes for both gluten and gluten free seitan. Once you know the basics of making seitan you can customize it to your own taste and control the salt contact ect. A lot of mock cheeses are expensive and have way too much salt and the tastes are horrible. I would rather just iliminate anything that reminds me of cheese. There are many good recipes for cheese on u-tube that are way better then the store bought kind.
Sight staticz (1 year ago)
His one smart man O.O good job mate and i need to try ur fake Super meat 0.0
RobertsDigital (1 year ago)
Dont import meat from China.....Dont even import anything you intend to digest from China
John Peltrau (1 year ago)
Weird that a Subway ad for an Italian meat lovers sub aired first before the video played.
Onyxx Drako (1 year ago)
Veganism will win because of this
John Jefferson (9 months ago)
Keel Mombasa Yea like 60 years from now when we run out of crickets, cicadas, grasshoppers, beetles, cattle, sheep, deer, goat, pig, chicken rabbits and fish. Which is 60 years from now. That is a long time from now. I will be 69 when that happens
rui xia (1 year ago)
I have eaten bean-made meat for years.Though the calorie is a little bit high,its really delicious in sandwiches and hamburgers.I see no necessity to kill animals for survive.Human eat meat is like meat-eating plants eat meat.I don't see the necessity.
Zhonguoria (1 year ago)
Chinese are making really delicious faux-shark fin soup using sweet potato noodles.🍜
kiwifruitkl (1 year ago)
I can only find the Beyond Meat burger patty at Whole Foods Market, and oh wow, it tastes like meat! I love it so much that I plan to buy more and more and more!!! Yeah, I may have to pay $5.99 for the whole package of 2 patties, but they taste great! Whole Foods Market: 365 White Hamburger Roll (8 count) - $2.99 Beyond Meat Plant-Based Burger - $5.99 Total: $8.98 $3.37 per serving without condiments.
Grasssii (1 year ago)
go نباتي
RAMON GONZALEZ (1 year ago)
I am vegan. this product is  marvelous
Mr Smith (1 year ago)
imitation mean = cancer
Aksel (1 year ago)
fucking idiot. please put a bullet in your head
野村ERIK (1 year ago)
Succulent Addict (1 year ago)
Love this guy
Earl Harewood (1 year ago)
2:45 good lawd girl
Noize (1 year ago)
But there is so much sodium in these mock meats though, aren't there? Thats not healthy
systematic101 (1 year ago)
It does not correlate with meat eating. It correlates with an over abundance of food access. We still have the old evolutionary trait of eating as much as we can because we don't know when we'll have access to food again but now we can get food when ever and where ever we want. I eat meat every day and have 0 health problems.
Sylonce (1 year ago)
I don't mind becoming a vegetarian let alone a vegan if my taste buds can be satisfied but my body still has its needs and I'd like to have a look at the PDCAAS and PER profiles of those new meat replacements!
DarkBe4r89 (1 year ago)
Ok that sounds interesting but how do they get the chicken or beef flavor? From where? You got texture right but plz explain the flavoring?
sn232 (1 year ago)
BUT will it be affordable, will it cost more than meat...the burgers I saw were very expensive. Affordability is important, if you want people to try them, then make it affordable, make it less expensive than actual meat costs.
Luke Humphrys (1 year ago)
Unfortunately governments heavily subsidise the meat and dairy industry with our taxes, allowing animal products to be sold at a much lower price than they should be, considering how economically inefficient the farming processes are. This means that products like Beyond Meat will be similar in price to the more expensive animal products at first (Organic/grass fed beef). This is why there needs to be political change, which is where vegan activism comes in.
Innuendo Hazbarz (1 year ago)
sn232 I live in America where ppl spend money on bullshit everyday so having to budget isn't a good enough reason not to. Major corporations want to fool you with a burger being a dollar and a salad 5-10x more than that. Health is wealth...the more healthier you and your children are, the less medical bills. Growing your own food is key as well.
sn232 (1 year ago)
I totally understand vegetarian recipes and cook from scratch, but also understand there are those that have a budget and feeding a family. I am hoping that it will cost less than meat, and for vegetarians, hoping it costs at the same or less price as competitors products...and that would encourage more people to try it, possibly even meat eaters that hear that it tastes better than mean...if the price is a lot more though than meat, or other vegetarian choices, people that are working within a budget won't bother unfortunately.
Innuendo Hazbarz (1 year ago)
sn232 it is very affordable especially when you understand vegeterian recipes and cook from scratch.
leejy2 (1 year ago)
nice try, vegans
野村ERIK (1 year ago)
At least vegans try, unlike lazy unimaginative meaters.
IamGod GodIam (1 year ago)
2:47-White girls are getting some big round delicious booty in the last two decades!
Diego (1 year ago)
If only it were cheaper
Luke Humphrys (1 year ago)
you can thank animal agriculture tax governmental subsidies for that.
Ang Jo (1 year ago)
can't wait to start my vegan journey!
Arnold Washington (16 days ago)
Claudia Schlacter that’s when you try other veggies. There are thousands of different veggies. Plus, eating whole grains, legumes, fruits, etc can help replace your unfortunate allergies
TommyTom21 (6 months ago)
Ican FeeLIt I personally tried a vegan diet and it didn’t go very well for because I’m allergic to so many vegetables but whatever.
Claudia Schlacter (11 months ago)
LOVE U!!!! U are amazing U woke up sister.
Angela Hancock (1 year ago)
Ang Jo so how did it go? Did you start your vgan journey?!
Ang Jo (1 year ago)
+Ican FeeLIt ;)
NYCmob79 (1 year ago)
He said heart disease, diabetes and cancer are cause by meat? hahaha stop consuming sugary foods.
janice smith (1 year ago)
made a purchase of beyond meat plant-based burger patties at whole foods. read over the ingredients and found methylcellulose. research said its a laxative. why would a laxative be in this product. it would be great if this product was chemical free. i wont buy again.
nightmuffin937 (1 year ago)
This could Eradicate the Hunger Problem
lentils has more protein and minerals that any meat.... meat is the cheapest way of feeding... u dnt need to water them, no need to harvest them, no need of anything... animals will find them own source of food. stop helping those lazy rich man from meat/fish/poultry/bacon/ gettin richer!!!
luke france (9 months ago)
Dennys Bulnes Campos I would love to see a cow that would kill and butcher itself.
HARDRADA (1 year ago)
yeah i think ill just have a steak ty
stufoo (1 year ago)
ill bet that guy thought those glasses were sooo cool when he bought them lol just goes to show some people have absolutely zero sense of style or taste.
BassGuitarGuy128 (1 year ago)
What the hell is the 'health food ghetto'? Is that where you get mugged by kale and assaulted by nutritional yeast? I gotta avoid that.
MeMe O. (1 year ago)
😂😂😂😂😂 This made me laugh sooooooooo much! !! Mugged by Kale 😂😂 Hilarious
antlem711 (1 year ago)
Ghetto beyond it meaning inner cities, refers to any region that a bunch of a minority are for one reason or another congregating around. The health food ghetto would mean the vegan/health foods community, arguing that he wants to appeal to beyond that community.
That Nigga (1 year ago)
BassGuitarGuy128 probably refers to any areas that don't sell much health food idk
Kervens Jasmin (1 year ago)
BassGuitarGuy128 lol
aussie bloke (2 years ago)
I've tried plant based 'meat'. It tastes nothing like meat. I hope everyone just turns vegan and leaves more meat for me. In return, I won't eat all the multivitamins and supplements that you vegans will need. Deal?
Ilija Juric (2 years ago)
that just makes me want to hurl i dont want my future with fake meat there is no plant that can taste like real grilled meat pls shut down that bullshit fake meat
Ilija Juric so you want to slaughter animals and still eat them? No lie, watch a clip from conspiracy. I thought vegans were retarded but holy crap you waste so much water on cows.
Do vegans understand that if we get to a point where we can duplicate all animal bi products tons of animals will be slaughtered, neglected? Most don't own cows and chickens as pets they own them because they have a functional purpose such as milk and eggs so regardless they are going to die as said farmers will no longer make an income from products leaving no money to care for animals...
野村ERIK (1 year ago)
Have you ever heard of clearance "everything must go" sales? Just let the savages eat the last few billion animals that were bred to be unfit for the wild. Then we usher in the new paradigm.
Kai McKenzie (2 years ago)
Oh yes!
HT logistics3434 (2 years ago)
it's expensive but dang those are good I'm still a meat eater but I will be eating less of the meat and more plant based I need to lose some pounds and improve my cholesterol
Ken Bell (2 years ago)
going this weekend to look for Beyond Meat , I love turkey ham , bacon and sausage I grew up on pork as a kid and love a good ham. and turkey bacon is a great product it's close enough to the real thing for me. I like McDonald's Mclean Deluxe which was a seaweed Burger it tasted just like beef only a little dry. ketchup makes everything taste better. I grew up on the farm and we raised our own beef and our own pork. I don't need to be 100% deceived this is not beef or chicken or pork if it satisfies my taste and my Hunger that's everything I need. can't wait to try it
Emily Furr (2 years ago)
Ethan Brown is such an intelligent man, I love his honest view and ability to simplify plant based foods for carnivores.
Sarah Panullo (2 years ago)
You should change the name of the video, because it will confuse vegans to think that Super Meat is the same thing, and it's not. Super Meat is another totally different company, that markets actual animal meat, as vegan. So, please put Beyond Meat on your video, instead. Beyond Meat is not the same as Super Meat!! Dangerous mistake!
Cooper (2 years ago)
The off-voice sounds like Paul Heyman
Will Taylor (2 years ago)
yeah I kinda think this stuff really misses the point! It's a super processed amalgamation of synthetic nutrients. Probably still better than real meat though but ... simple whole plant foods (unprocessed) will always be better for you and better for the planet.
sourC0W (3 months ago)
Will Taylor I have to disagree there. A large portion of people will not be moved on their food addiction - taste and texture are absolutely key to many people, something I have learned through years of activism. You can have people speechless with health facts and questioning whether their actions align with their own morals, but they will still choose taste and texture over their own health and moral compass. Whole foods completely put people off - I often have to show people the vegan junk food I occasionally eat in order to help them see they dont have to give up what they love so obsessively. It's important to provide this kind of alternative for those people who are not willing to fight their addiction to certain foods, for them it's their pleasure in life they refuse to give up no matter what, but by providing something that is almost identical, they have no reason to continue on animal products once they are satisfied with the alternative. Sure whole plant-based is better, but that's like telling the majority of Americans to start eating healthy (which we already do), but do they? Nope. At least a healthier junk food is better overall, for the planet, health and animals. People are far more likely to eat this than a beetroot burger.
Will Taylor (1 year ago)
+Amy Lorenzo well that's the type of limited thinking that will ensure our doom. I assure you if I went Vegan ... anyone can. It's not about your silly and chilidsh (and frankly .. a total cop put!) notions of 'realism' ... it's about ... truthfullness, what will ensure optimal health and functionality .. and finally what will enable Humanity to feed the greatest number of people a healthy diet. Good luck with your 'realism"
Amy Lorenzo (1 year ago)
Yes but it's not realistic that everyone will go vegan the way Buddhists and Hindus traditionally ate. Most people want a good alternative so the future of veganism will have to include very realistic alternatives.
Zoe Mansfield (2 years ago)
Love It love it love it!!!!!!!!!! I'm so happy right now !!!!
Nathan Mulugeta (2 years ago)
2:46 - And that's a super ass I'd love to stick my super meat into
edison qelaj (2 years ago)
If we all starting to get Vegan and not eat Meat you do realize that all the animals will die who gives us meat ? so you will actually sloughter hunderts of species just so you decide to not eat them anymore ? ist the way the nature has been made The Stronger eats the Weaker its allways been like this and it will never Change !!
inuTRASHa (2 years ago)
I hope the cultured meat industry triumphs and it'll be easier to go vegan/vegetarian
Ms. Und3rst00d (1 year ago)
Antie Cuteness Veal is baby cows
dezstepz 24 (1 year ago)
Antie Cuteness yes. theyre taken at birth to be slaughtered.
Antie Cuteness (1 year ago)
Mr Blue.tit. I think male dairy cows are turned into veal.
Mr Blue.tit. (1 year ago)
blindtoby why are you worried? many animals are already killed because theyre worthless, male chickens in the egg industry are killed, egg laying hens that are not profitable are sent to slaughter, male dairy cows are often shot and discarded... nobody worries about them, to answer your question, if the world went vegan over night then it's probably what happens to all the non-profitable animals and all the animals that are not legally allowed to be slaughtered, they'll be treated as a waste product.
blindtoby (1 year ago)
Natatroni how do you " naturally " regulate it ?
inuTRASHa (2 years ago)
I don't know if it's all of these vegan values getting to me, or if it's my dad's Muslim heritage, but I can't stand pork, it's disgusting. I don't even really like beef. Chicken is the best 👌
Satan, Lord of Hell (2 years ago)
IKR. I'm non practicing, so I do eat pork like, once a year, and it tastes horrible. Except bacon
Mario Karaziwan (2 years ago)
more people need to watch this :)
Necator O. (2 years ago)
I hope this becomes the most eaten future meat, because it would change so much to the positive! We just need to get some moms believe that this is not that weird. :D
Yoav Bar Lev (2 years ago)
It is 100% Not from animals? I dont get it
Emily Furr (2 years ago)
yeah its 100% plant based, they examine the molecular makeup of real meat and use plant based products to re-create it. They have an ingredient list on their website
Sacrain (2 years ago)
Fucking Retarded Vegans...
Under the most high (1 year ago)
Sacrain wow your offended???????? This is your responds?????? What is wrong with you?
Annie (2 years ago)
the first time i ever had beyond meat was at a tropical smoothie cafe and i was concerned they got my order wrong it was so similar to chicken. definitely awesome
Fakey Fakerson (2 years ago)
wtf. go to Haiti. this while idea is so shallow, but we can afford it because we have the finances to "culture" anything our little hearts desire. people need to get over themselves. people are starving in the world. if you just "can't eat -------" then go to Haiti and eat rice and beans every meal with the poorest of the poor you spoiled self focused entitled quivering little leaves!!!
M TB (1 year ago)
Fakey Fakerson you are too ignorant to be speaking lol
Fakey Fakerson (1 year ago)
my point isn't how to end world hunger, it's: go to Haiti and get perspective you overly rich, entitled, spoiled princesses. then you'll be grateful to just eat what ever food substance you can get.
Amy Lorenzo (1 year ago)
People are starving so therefor I should eat a burger? My god the immense stupidity I am face palming so hard my face is now indented into my head.
Euls (2 years ago)
I don't want to argue with your point, but as vegans, we should never write "ending" world hunger as a benefit of our choice. Of course your argument about the grain usage in lifestock is valid but as much i'd wish that we could invest those "spare" foods into third world countires, this simply isn't going to happen.And here is why; what is the benefit for a first world corporation to "over" produce grains and stuff it into third world countries without a clear economic benefit for them? Afterall capitalism won't feed the hungry for free. It's a noble thought, and I am sure the world has or will need to change to a plant based diet sooner or later, but we aren't going to end world hunger by this. And I honestly think if a vegan is using this as an argument for veganism, he simply has not thought it trough.
cameron mendez (2 years ago)
+Fakey Fakerson No they would eat leaves and grass...
SukkieBE (2 years ago)
Where can I find this? I actually want to try this so much.
Hunter Weav (2 years ago)
Whole foods or other major grocer. If they don't have it, call up your grocery store and make a request!
ellen s (2 years ago)
I would love to try this !
Hunter Weav (2 years ago)
+ellen s great!! If you can't find it the best place to look would be a health food store. Since you're in south Australia, I don't know if you've ever heard of freelee the banana girl who lives in Adelaide. I've seen her go to plenty of health stores and seen beyond meat in the freezer :)
ellen s (2 years ago)
+Hunter Weav im in south Australia. we don't have the great range like you guys unfortunately but I can always try and connect my big supermarkets see if they will stock more things like this and other stuff America has
Hunter Weav (2 years ago)
Whole Foods has it. Possibly even other major grocers in your area. You can always call them up and make a request. If not beyond meat, go to a target and buy gardein in the freezer section, so good!
Tomate, Lettuce, Beyond Meat, Brioche Bun..... brioche has egg yolks!
elgazar99 (2 years ago)
really fake and grosssssssssss
Emily Furr (2 years ago)
Its so sad how meat eaters don't even know what is actually in the meat they eat. Bones, cartilage, blood, fat, cholesterol, hormones, muscles and tendons, infected bacteria and a bunch of other gross shit I will never put into my body
George Lopez (2 years ago)
meat has bones, cartilage, veins and blood. fake meat has plants.....
CharLIEzsDAD Zelejerk (2 years ago)

Would you like to comment?

Join YouTube for a free account, or sign in if you are already a member.