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When Fake 'Super Meat' Is Better Than the Real Thing

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Nov. 18 (Bloomberg) – Beyond Meat, maker of plant-based "chicken" and "ground beef," will aim for the heart of the carnivorous market with a soy-protein-based hamburger patty called the Beast Burger. Beyond Meat Founder Ethan Brown says their meatless products taste and feel like the real thing and they believe they can revolutionize the way we eat. Bloomberg's Sam Grobart reports for "The Year Ahead: 2015" series. (Source: Bloomberg) --Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.
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Текстовые комментарии (847)
Jean-Philippe Carer (14 дней назад)
next step...."Soylent green" but red.
Sukh Bahadur (1 месяц назад)
Since 2012 becoming and turning vegetarian/vegan..I've still have not given up eating meat..just that it's not the real meat..but super meat..and beyond meat.. 👌💪 😊
Anish Dangol (1 месяц назад)
why haven't we given this man a medal yet?
Platypus Paws (1 месяц назад)
This is a GODSEND!! 😍😍😍 I love it. When can I get it in Australia??
Snow White (2 месяца назад)
For a person who’s transitioning from eating meat to eating plant-based “TASTE” is one of the most important part to me. It’s why I’m having such a hard time. It’s why I’m looking through different videos to find what “Plant-based” looks and getting other people’s options of what plant-based tastes more like chicken, bc chicken is my weakness and eggs... so I don’t know how you can say that taste isn’t that important.
Venessa A (2 месяца назад)
Do not eat these products or any other fake burgers, sausages etc which contain soy isolate protein! Soy isolate protein, is a powder made from soy beans but the soy is stripped of all nutrients during the processing and it contains a high IGF1 (insulin growth factor 1) This is an anabolic hormone which can make cancer cells grow 3 times more than dairy can.
A. O (3 месяца назад)
Won't work in India
LIKE (3 месяца назад)
Give this meat to carnivorous animals
Chloe Wang (4 месяца назад)
If they can get the price down. Then every other dinner night might be a vegetarian night
Chloe Wang (4 месяца назад)
Buddhists have been struggling with this for generations. Usually deep frying tofu to create artificial meat. But it never quite tasted right
Sharman Nobody (4 месяца назад)
Lol, go on vegans..lol eat it .. And die lol. Stupid stupid humans.
BonzoDog67 Lizardking (4 месяца назад)
People have been eating meat a lot longer than the recent increase in heart disease, diabetes, etc. It has more to do with not getting enough exercise and drinking gallons of soda.
Hip Hop Junky Radio Show (5 месяцев назад)
The burger tastes like the REAL THING
Shanika Weerasundara (5 месяцев назад)
Great movement and the products are appealibg. Howver, what does all that pressurizing and heat do? Destroy 80% of all nutrients. How can ee solve thst? Also isolated pea and soy proteins in Beyond Meat Burgers and ground beef is known to be twice carcenigenic as real meat? Some things to think about!
Prince Amir (5 месяцев назад)
fucking vegans
Tracy KaPoni (5 месяцев назад)
Don't let them swoo u with big words ppl. KUDOS TO VEGANS! But im a carnivore and i prefer real meat! We are letting them tamper with our food...then pretty soon a famine....like this is pure deceiving. AND "THEY" know it. FORCING THEIR CHEMICALS AND POISON ON US. JUST CUZ THEY SAY ITS PACKED WITH NUTRIENTS...DOESN'T MEAN ITS TRUUE😑
Tmillchr (5 месяцев назад)
lab-grown meat substitutes? All this technology to fool your taste buds? How sad. Just eat vegetables.
john jackson (6 месяцев назад)
if there is nuclear wat i want this guy and his factory in an underground bunker with me
Renegade made (6 месяцев назад)
But healthy people dont want CANOLA oil!!! PLEASE MAKE ONE WITH OLIVE AND COCONUT OIL ONLY
chris (7 месяцев назад)
Fuck this vegan agenda bullshit want to be vegans so bad but make fake meat ! ? Lmao what a joke
and seraf (7 месяцев назад)
Can't wait in 5 years people will realizing this is wrong .. or unnatural and how many health problems will exist
haruvisa123 (8 месяцев назад)
Nutrients is MOST important.
Sidtube10 (8 месяцев назад)
The meat eaters will run out of reasons to justify their inane habit! :)
San Francisco Love (8 месяцев назад)
They need to make a beyond cheese
G Gresham (8 месяцев назад)
As a vegan for 20 years I have liked having my occasional fake meat but no part of me believes that any of it is healthy maybe some of the black bean burgers and quinoa burgers have some nutritional value but most it feels very over-processed but I do enjoy it on occasion and I do use this brand
DEVI DAYAL SRIVASTAVA (8 месяцев назад)
I want to install such type of plant in India... Can you assist me?
corduroy99 (9 месяцев назад)
I tried their "chicken" and NOPE, nope, nop! Their "beef" on the other hand ... DELICIOUS!
Just Dreaming (9 месяцев назад)
The burger is freekin awesome!!! Best tasting burger I have ever eaten!
Prevan Warrior Princess (9 месяцев назад)
So funny watching this years later and knowing that Beyond Meat is king right now.
Jennessa Yong (9 месяцев назад)
now where can I get this in Malaysia,
ICOD73 (10 месяцев назад)
Poor plants
Andrew Morrissey (10 месяцев назад)
This is incredible.
Tarapong Srisongkram (10 месяцев назад)
I feel hungry right now
Burning Experience (10 месяцев назад)
Now I want beyond meat beef!!!!! 😭😭😭😭
The Vegan Fanboy ! (10 месяцев назад)
There is a difference between vegan and vegetarian, bloody hell!
Amindranath Sekera (11 месяцев назад)
Bad Karma accumulates from the death throes of the animal! Especially gentle animals! Consider eating tiger meat for a few years and one would become a devil, even the human face takes on a devilishly hideous countenance! Observe this Truth in Life!
Christina blanco (11 месяцев назад)
Where can I by this?
darius reedo (11 месяцев назад)
Once people start to realize what is the real reason for the diseases they have, that is when change start. Unfortunately when it is too late.
jomat4678 (1 год назад)
The only reason people get sick & diseased is by breaking the laws in Leviticus 11 and not properly kosher killing their cattle. Pork is NOT food, never has been, never will be and contains trichinae larvae & tapeworm cysts that cause untold damage to our bodies & minds over time!
fulaan1 (1 год назад)
I eat meat 1-2 a week. Will not eat any of this stuff. No thank you
Syrine Fatnassi (1 год назад)
I tried this fake meat and I died it's too dangerous and toxic kil
Hlias Mpogdanos (1 год назад)
It's not real meat because u missed the most important ingredient. A milion vegan tears!
Ari Bi (1 год назад)
מתי תתחילו למכור??????
Buffy Summers (1 год назад)
BRING THIS TO MY COUNTRY
AlphaWolvesGamer (1 год назад)
THE BURGER IS A LIE!
saras vyas (1 год назад)
We need to stop eating meat if we want to save FUTURE GENERATIONS & MOTHEREARTH
Bluerizen Horizon (1 год назад)
I tried the strips and the ground beef and they both have the same terrible taste. They have the same texture as meat, but the taste is horrible with a hint of liquid smoke and chemicals. Yuck!
ss4vegeta1 (1 год назад)
2:47 dat ass.
Anna Martirosian (1 год назад)
U guys are the best hope to see your products in Germany u can start with wiesbaden so i can buy it
G I N A GK (1 год назад)
Meat alternatives are great in helping people transition over to a plant based diet. It helped me a lot and plus the many U-tubers sharing their recipes for both gluten and gluten free seitan. Once you know the basics of making seitan you can customize it to your own taste and control the salt contact ect. A lot of mock cheeses are expensive and have way too much salt and the tastes are horrible. I would rather just iliminate anything that reminds me of cheese. There are many good recipes for cheese on u-tube that are way better then the store bought kind.
Sight staticz (1 год назад)
His one smart man O.O good job mate and i need to try ur fake Super meat 0.0
RobertsDigital (1 год назад)
Dont import meat from China.....Dont even import anything you intend to digest from China
John Peltrau (1 год назад)
Weird that a Subway ad for an Italian meat lovers sub aired first before the video played.
Onyxx Drako (1 год назад)
Veganism will win because of this
John Jefferson (11 месяцев назад)
Keel Mombasa Yea like 60 years from now when we run out of crickets, cicadas, grasshoppers, beetles, cattle, sheep, deer, goat, pig, chicken rabbits and fish. Which is 60 years from now. That is a long time from now. I will be 69 when that happens
rui xia (1 год назад)
I have eaten bean-made meat for years.Though the calorie is a little bit high,its really delicious in sandwiches and hamburgers.I see no necessity to kill animals for survive.Human eat meat is like meat-eating plants eat meat.I don't see the necessity.
Zhonguoria (1 год назад)
Chinese are making really delicious faux-shark fin soup using sweet potato noodles.🍜
kiwifruitkl (1 год назад)
I can only find the Beyond Meat burger patty at Whole Foods Market, and oh wow, it tastes like meat! I love it so much that I plan to buy more and more and more!!! Yeah, I may have to pay $5.99 for the whole package of 2 patties, but they taste great! Whole Foods Market: 365 White Hamburger Roll (8 count) - $2.99 Beyond Meat Plant-Based Burger - $5.99 Total: $8.98 $3.37 per serving without condiments.
Grasssii (1 год назад)
go نباتي
RAMON GONZALEZ (1 год назад)
I am vegan. this product is  marvelous
Mr Smith (1 год назад)
imitation mean = cancer
Aksel (1 год назад)
fucking idiot. please put a bullet in your head
野村ERIK (1 год назад)
Moron.
Succulent Addict (1 год назад)
Love this guy
Earl Harewood (1 год назад)
2:45 good lawd girl
Noize (1 год назад)
But there is so much sodium in these mock meats though, aren't there? Thats not healthy
systematic101 (1 год назад)
It does not correlate with meat eating. It correlates with an over abundance of food access. We still have the old evolutionary trait of eating as much as we can because we don't know when we'll have access to food again but now we can get food when ever and where ever we want. I eat meat every day and have 0 health problems.
Sylonce (1 год назад)
I don't mind becoming a vegetarian let alone a vegan if my taste buds can be satisfied but my body still has its needs and I'd like to have a look at the PDCAAS and PER profiles of those new meat replacements!
DarkBe4r89 (1 год назад)
Ok that sounds interesting but how do they get the chicken or beef flavor? From where? You got texture right but plz explain the flavoring?
sn232 (1 год назад)
BUT will it be affordable, will it cost more than meat...the burgers I saw were very expensive. Affordability is important, if you want people to try them, then make it affordable, make it less expensive than actual meat costs.
Luke Humphrys (1 год назад)
Unfortunately governments heavily subsidise the meat and dairy industry with our taxes, allowing animal products to be sold at a much lower price than they should be, considering how economically inefficient the farming processes are. This means that products like Beyond Meat will be similar in price to the more expensive animal products at first (Organic/grass fed beef). This is why there needs to be political change, which is where vegan activism comes in.
Innuendo Hazbarz (1 год назад)
sn232 I live in America where ppl spend money on bullshit everyday so having to budget isn't a good enough reason not to. Major corporations want to fool you with a burger being a dollar and a salad 5-10x more than that. Health is wealth...the more healthier you and your children are, the less medical bills. Growing your own food is key as well.
sn232 (1 год назад)
I totally understand vegetarian recipes and cook from scratch, but also understand there are those that have a budget and feeding a family. I am hoping that it will cost less than meat, and for vegetarians, hoping it costs at the same or less price as competitors products...and that would encourage more people to try it, possibly even meat eaters that hear that it tastes better than mean...if the price is a lot more though than meat, or other vegetarian choices, people that are working within a budget won't bother unfortunately.
Innuendo Hazbarz (1 год назад)
sn232 it is very affordable especially when you understand vegeterian recipes and cook from scratch.
leejy2 (1 год назад)
nice try, vegans
野村ERIK (1 год назад)
At least vegans try, unlike lazy unimaginative meaters.
IamGod GodIam (1 год назад)
2:47-White girls are getting some big round delicious booty in the last two decades!
Diego (1 год назад)
If only it were cheaper
Luke Humphrys (1 год назад)
you can thank animal agriculture tax governmental subsidies for that.
Ang Jo (1 год назад)
can't wait to start my vegan journey!
Arnold Washington (2 месяца назад)
Claudia Schlacter that’s when you try other veggies. There are thousands of different veggies. Plus, eating whole grains, legumes, fruits, etc can help replace your unfortunate allergies
TommyTom21 (7 месяцев назад)
Ican FeeLIt I personally tried a vegan diet and it didn’t go very well for because I’m allergic to so many vegetables but whatever.
Claudia Schlacter (1 год назад)
LOVE U!!!! U are amazing U woke up sister.
Angela Hancock (1 год назад)
Ang Jo so how did it go? Did you start your vgan journey?!
Ang Jo (1 год назад)
+Ican FeeLIt ;)
NYCmob79 (1 год назад)
He said heart disease, diabetes and cancer are cause by meat? hahaha stop consuming sugary foods.
janice smith (2 года назад)
made a purchase of beyond meat plant-based burger patties at whole foods. read over the ingredients and found methylcellulose. research said its a laxative. why would a laxative be in this product. it would be great if this product was chemical free. i wont buy again.
nightmuffin937 (2 года назад)
This could Eradicate the Hunger Problem
Dennys Manuel Bulnes Campos (2 года назад)
lentils has more protein and minerals that any meat.... meat is the cheapest way of feeding... u dnt need to water them, no need to harvest them, no need of anything... animals will find them own source of food. stop helping those lazy rich man from meat/fish/poultry/bacon/ gettin richer!!!
luke france (11 месяцев назад)
Dennys Bulnes Campos I would love to see a cow that would kill and butcher itself.
HARDRADA (2 года назад)
yeah i think ill just have a steak ty
stufoo (2 года назад)
ill bet that guy thought those glasses were sooo cool when he bought them lol just goes to show some people have absolutely zero sense of style or taste.
BassGuitarGuy128 (2 года назад)
What the hell is the 'health food ghetto'? Is that where you get mugged by kale and assaulted by nutritional yeast? I gotta avoid that.
MeMe O. (1 год назад)
😂😂😂😂😂 This made me laugh sooooooooo much! !! Mugged by Kale 😂😂 Hilarious
antlem711 (1 год назад)
Ghetto beyond it meaning inner cities, refers to any region that a bunch of a minority are for one reason or another congregating around. The health food ghetto would mean the vegan/health foods community, arguing that he wants to appeal to beyond that community.
That Nigga (2 года назад)
BassGuitarGuy128 probably refers to any areas that don't sell much health food idk
Kervens Jasmin (2 года назад)
BassGuitarGuy128 lol
aussie bloke (2 года назад)
I've tried plant based 'meat'. It tastes nothing like meat. I hope everyone just turns vegan and leaves more meat for me. In return, I won't eat all the multivitamins and supplements that you vegans will need. Deal?
Ilija Juric (2 года назад)
that just makes me want to hurl i dont want my future with fake meat there is no plant that can taste like real grilled meat pls shut down that bullshit fake meat
I'm someone with an actual brain. (1 год назад)
Ilija Juric so you want to slaughter animals and still eat them? No lie, watch a clip from conspiracy. I thought vegans were retarded but holy crap you waste so much water on cows.
Female Male Rights Activist (2 года назад)
Do vegans understand that if we get to a point where we can duplicate all animal bi products tons of animals will be slaughtered, neglected? Most don't own cows and chickens as pets they own them because they have a functional purpose such as milk and eggs so regardless they are going to die as said farmers will no longer make an income from products leaving no money to care for animals...
野村ERIK (1 год назад)
Have you ever heard of clearance "everything must go" sales? Just let the savages eat the last few billion animals that were bred to be unfit for the wild. Then we usher in the new paradigm.
Kai McKenzie (2 года назад)
Oh yes!
HT logistics3434 (2 года назад)
it's expensive but dang those are good I'm still a meat eater but I will be eating less of the meat and more plant based I need to lose some pounds and improve my cholesterol
Ken Bell (2 года назад)
going this weekend to look for Beyond Meat , I love turkey ham , bacon and sausage I grew up on pork as a kid and love a good ham. and turkey bacon is a great product it's close enough to the real thing for me. I like McDonald's Mclean Deluxe which was a seaweed Burger it tasted just like beef only a little dry. ketchup makes everything taste better. I grew up on the farm and we raised our own beef and our own pork. I don't need to be 100% deceived this is not beef or chicken or pork if it satisfies my taste and my Hunger that's everything I need. can't wait to try it
Emily Furr (2 года назад)
Ethan Brown is such an intelligent man, I love his honest view and ability to simplify plant based foods for carnivores.
Sarah Panullo (2 года назад)
You should change the name of the video, because it will confuse vegans to think that Super Meat is the same thing, and it's not. Super Meat is another totally different company, that markets actual animal meat, as vegan. So, please put Beyond Meat on your video, instead. Beyond Meat is not the same as Super Meat!! Dangerous mistake!
Cooper (2 года назад)
The off-voice sounds like Paul Heyman
Will Taylor (2 года назад)
yeah I kinda think this stuff really misses the point! It's a super processed amalgamation of synthetic nutrients. Probably still better than real meat though but ... simple whole plant foods (unprocessed) will always be better for you and better for the planet.
sourC0W (5 месяцев назад)
Will Taylor I have to disagree there. A large portion of people will not be moved on their food addiction - taste and texture are absolutely key to many people, something I have learned through years of activism. You can have people speechless with health facts and questioning whether their actions align with their own morals, but they will still choose taste and texture over their own health and moral compass. Whole foods completely put people off - I often have to show people the vegan junk food I occasionally eat in order to help them see they dont have to give up what they love so obsessively. It's important to provide this kind of alternative for those people who are not willing to fight their addiction to certain foods, for them it's their pleasure in life they refuse to give up no matter what, but by providing something that is almost identical, they have no reason to continue on animal products once they are satisfied with the alternative. Sure whole plant-based is better, but that's like telling the majority of Americans to start eating healthy (which we already do), but do they? Nope. At least a healthier junk food is better overall, for the planet, health and animals. People are far more likely to eat this than a beetroot burger.
Will Taylor (2 года назад)
+Amy Lorenzo well that's the type of limited thinking that will ensure our doom. I assure you if I went Vegan ... anyone can. It's not about your silly and chilidsh (and frankly .. a total cop put!) notions of 'realism' ... it's about ... truthfullness, what will ensure optimal health and functionality .. and finally what will enable Humanity to feed the greatest number of people a healthy diet. Good luck with your 'realism"
Amy Lorenzo (2 года назад)
Yes but it's not realistic that everyone will go vegan the way Buddhists and Hindus traditionally ate. Most people want a good alternative so the future of veganism will have to include very realistic alternatives.
Zoe Mansfield (2 года назад)
Love It love it love it!!!!!!!!!! I'm so happy right now !!!!
Nathan Mulugeta (2 года назад)
2:46 - And that's a super ass I'd love to stick my super meat into
edison qelaj (2 года назад)
If we all starting to get Vegan and not eat Meat you do realize that all the animals will die who gives us meat ? so you will actually sloughter hunderts of species just so you decide to not eat them anymore ? ist the way the nature has been made The Stronger eats the Weaker its allways been like this and it will never Change !!
inuTRASHa (2 года назад)
I hope the cultured meat industry triumphs and it'll be easier to go vegan/vegetarian
Ms. Und3rst00d (1 год назад)
Antie Cuteness Veal is baby cows
dezstepz 24 (1 год назад)
Antie Cuteness yes. theyre taken at birth to be slaughtered.
Antie Cuteness (1 год назад)
Mr Blue.tit. I think male dairy cows are turned into veal.
Mr Blue.tit. (1 год назад)
blindtoby why are you worried? many animals are already killed because theyre worthless, male chickens in the egg industry are killed, egg laying hens that are not profitable are sent to slaughter, male dairy cows are often shot and discarded... nobody worries about them, to answer your question, if the world went vegan over night then it's probably what happens to all the non-profitable animals and all the animals that are not legally allowed to be slaughtered, they'll be treated as a waste product.
blindtoby (1 год назад)
Natatroni how do you " naturally " regulate it ?
inuTRASHa (2 года назад)
I don't know if it's all of these vegan values getting to me, or if it's my dad's Muslim heritage, but I can't stand pork, it's disgusting. I don't even really like beef. Chicken is the best 👌
Satan, Lord of Hell (2 года назад)
IKR. I'm non practicing, so I do eat pork like, once a year, and it tastes horrible. Except bacon
Mario Karaziwan (2 года назад)
more people need to watch this :)
Necator O. (2 года назад)
I hope this becomes the most eaten future meat, because it would change so much to the positive! We just need to get some moms believe that this is not that weird. :D
Yoav Bar Lev (2 года назад)
It is 100% Not from animals? I dont get it
Emily Furr (2 года назад)
yeah its 100% plant based, they examine the molecular makeup of real meat and use plant based products to re-create it. They have an ingredient list on their website
Annie (2 года назад)
the first time i ever had beyond meat was at a tropical smoothie cafe and i was concerned they got my order wrong it was so similar to chicken. definitely awesome
Fakey Fakerson (2 года назад)
wtf. go to Haiti. this while idea is so shallow, but we can afford it because we have the finances to "culture" anything our little hearts desire. people need to get over themselves. people are starving in the world. if you just "can't eat -------" then go to Haiti and eat rice and beans every meal with the poorest of the poor you spoiled self focused entitled quivering little leaves!!!
M TB (1 год назад)
Fakey Fakerson you are too ignorant to be speaking lol
Fakey Fakerson (2 года назад)
my point isn't how to end world hunger, it's: go to Haiti and get perspective you overly rich, entitled, spoiled princesses. then you'll be grateful to just eat what ever food substance you can get.
Amy Lorenzo (2 года назад)
People are starving so therefor I should eat a burger? My god the immense stupidity I am face palming so hard my face is now indented into my head.
Euls (2 года назад)
I don't want to argue with your point, but as vegans, we should never write "ending" world hunger as a benefit of our choice. Of course your argument about the grain usage in lifestock is valid but as much i'd wish that we could invest those "spare" foods into third world countires, this simply isn't going to happen.And here is why; what is the benefit for a first world corporation to "over" produce grains and stuff it into third world countries without a clear economic benefit for them? Afterall capitalism won't feed the hungry for free. It's a noble thought, and I am sure the world has or will need to change to a plant based diet sooner or later, but we aren't going to end world hunger by this. And I honestly think if a vegan is using this as an argument for veganism, he simply has not thought it trough.
cameron mendez (2 года назад)
+Fakey Fakerson No they would eat leaves and grass...
SukkieBE (2 года назад)
Where can I find this? I actually want to try this so much.
Hunter Weav (2 года назад)
Whole foods or other major grocer. If they don't have it, call up your grocery store and make a request!
ellen s (2 года назад)
I would love to try this !
Hunter Weav (2 года назад)
+ellen s great!! If you can't find it the best place to look would be a health food store. Since you're in south Australia, I don't know if you've ever heard of freelee the banana girl who lives in Adelaide. I've seen her go to plenty of health stores and seen beyond meat in the freezer :)
ellen s (2 года назад)
+Hunter Weav im in south Australia. we don't have the great range like you guys unfortunately but I can always try and connect my big supermarkets see if they will stock more things like this and other stuff America has
Hunter Weav (2 года назад)
Whole Foods has it. Possibly even other major grocers in your area. You can always call them up and make a request. If not beyond meat, go to a target and buy gardein in the freezer section, so good!

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