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How the World's Softest Wool is Made

1863 ratings | 88827 views
On a remote island miles off the coast of Scotland, Mati Ventrillon makes hotly sought-after Fair Isle sweaters according to traditions that are centuries old. Made is a series of simple, gorgeous short films that demonstrate how everyday luxury objects are made, and honor the process and artisans behind them. ---------- Like this video? Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg?sub_confirmation=1 Bloomberg is the First Word in business news, delivering breaking news & analysis, up-to-the-minute market data, features, profiles and more: http://www.bloomberg.com Connect with us on... Twitter: https://twitter.com/business Facebook: https://www.facebook.com/bloombergbusiness Instagram: https://www.instagram.com/bloombergbusiness/
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Text Comments (128)
Ahmad Farooq (27 days ago)
Please let me know do you export your goods as well or they are just for domestic sale and Special Orders ? Thanks
Didntwanttomakeauser (1 month ago)
360 pounds for a jumper? Git tae fook
Bill Oviedo (1 month ago)
The softest, warmest and most expensive wool is vicuna and it comes from Peru.
Bill Oviedo (1 month ago)
Beautiful work. Such a fantastic location and workshop. Although, I don't believe that it is the world's softest wool.
fitrian hidayat (1 month ago)
That sheep looks happy
Patricia H (1 month ago)
Priceless sweater.
Sam Aluka (1 month ago)
mo s (1 month ago)
Did she say shitland !!!!!???!!!!
Dee Kang (1 month ago)
Technically, yes. But qiviut is generally accepted as the softest animal fiber.
saim sahi (1 month ago)
At least not everything comes from china 😬.
theindian mom (1 month ago)
Not a bad price for all the work and material that goes into it.
Lena (1 month ago)
Now that is a cool immigration story.
Bon Chance (1 month ago)
so no more native fairisle knitters. a foreigner with a machine cashing in on the ''Brand''. 2018.
MunchiePow (1 month ago)
She's very talented, I plan to move to the Shetlands in some years.
weavrmom (1 month ago)
1. The softest sheep's wool is merino. It's a fact you can Google. 2. Everyone listing cashmere, that is from goats. So it's luxurious and soft, but it's not sheep's wool.
Oye kash (1 month ago)
1. No it is not a fact you can google. Infact different links give different results. Hmmm I wonder why that is. 2. A goat fleece is also considered wool. Peole suggesting Cashmere/pashmina are not saying 'Softest sheep wool'. They are just saying 'Softest wool'.
jessicaaudate (1 month ago)
Okay... now I understand the pricing. Wow!
Ekwuribe Marvy (1 month ago)
💕💕💫🙌🏾 she is a boss!!! 🌺
Roxana-Maria Timoianu (1 month ago)
I guess my grandma was very cool. She knitted a lot of dresses and sweaters by hand, with quite complex patterns on them. She taught me too, as a child, but I can’t do patterns and stuff...
haha kaka (2 months ago)
I love crocheting... I crochet most of the things like scarf, bags, caps etc n sell them online... If anyone interested to buy purely handmade things then reply me out i ll be very happy to sell you...
Zozo Mozo (2 months ago)
buddy77587 (2 months ago)
M TODD (2 months ago)
Cool !
Mr. Tarafder (2 months ago)
This series should be named how useless pricey stuff are made for the rich 1%
farhan zainan (2 months ago)
If I lived in a country where it requires a wool jumper. I will definitely buy one from this lady. The amount of work and hours spent from the sheep to the final products deserved a respects.
Nelson Gonzalez (2 months ago)
Some things are just best left to traditional methods, industrialisation has its limits. Wonderful garments.
waseeem M. (2 months ago)
the softest wool in the world is found in Kashmir known as Pashmina or Cashmere.
Kogaion78 (2 months ago)
softest wool is from.....saxon merino ?!.....
Abhishek Soni (2 months ago)
"Softest wool" on what criteria? Are there any scientific numbers to support this claim? Or it is supposed to be best just because white people are making it? Best wines, best cheese, best pasta, best this best that.. European propaganda.
Purple Bird (4 days ago)
Mark Thomas Charnick  lol
What the fuck are you on about you absolute twat? This video has nothing to do with race. Where did you pull that bullshit out of?
Abhishek Soni (1 month ago)
Cauê Madrid Brum Also, the heavily guarded club of 'serious experts' is reserved for whom media accepts as 'serious experts'. And before Al Jazira, not one single non white country had a media outlet which carried any global credibility. Not white people's fault though.. But if BBC and CNN had even tried to appear neutral, we had no motive to start any global media network ourselves. We trusted you on neutrality, dude. And you back-stabbed.
Cauê Madrid Brum (1 month ago)
Some people see racism in everything. Sure, I think the video didn’t clarify really well why was the wool presented in the documentary the softest, but blaming that on the race of the knitter instead on the clickbaity factor of saying things are on the top of their games is utterly stupid and overly dramatic. Plus, I’m pretty sure serious critics from many different continents other than Europe would consider some european things the best. It’s not like propaganda is being forced upon the world to make it seem like white people are better.
noah lawrence (2 months ago)
Cuts the sheep with scissors uses machine to knit for her
Shoulders of Giants (2 months ago)
by totally keeping a whole landscape barren & empty.
Pranai Menon (2 months ago)
Softest wool is pashmina wool
Enso ,LLC (2 months ago)
Wow worth the price I think.
Liljana m (2 months ago)
Polychromos ♡
Dark Soul (2 months ago)
So beautiful life 😊😊...
Cynthia Lee (2 months ago)
What a dream job
manjeet singh (2 months ago)
I love the place more than wool.
Waheed Rafiq (2 months ago)
Where can I buy one of her items from ?
Hendy Hans (3 months ago)
I just can say You are wonderful
Graham Connell (3 months ago)
This is awesome
Dewata Awan Berapi (3 months ago)
Ant T (6 months ago)
Beautiful piece, no wonder Chanel wanted to copy your work.
bostero y boliviano (7 months ago)
I wish I could caress mati's wool...😜
Adrian Weber (7 months ago)
cute sheep!
1evanc (9 months ago)
No problem using the wool but those jumpers will be so itchy, we've moved on from this!
Jorg Cooper (7 months ago)
greenknitter (1 year ago)
Nicely made jumpers but not as authentic as the film would have you believe. Lots of slick marketing going on for her "brand". There are those on the island who disagree with her using machines as Fair Isle jumpers are traditionally hand knit, not made on machines. The hand knit ones are the real deal and will cost $600 and have a waiting list of 3 years to get one. Funny how she never mentions them LOL
Purple Bird (4 days ago)
adam m.  😊Savage!
Vincent Badalamenti (23 days ago)
Again. Why would you want a less-consistent shittier product? Sentimentality? The idea that the old way of doing things is somehow better? These are awesome sweaters. If I order one, I want it to be well made.
Vincent Badalamenti (23 days ago)
That's cool and all. But I'm not sure I see how doing something slowly adds value, other than by scarcity?
adam m. (1 month ago)
Debah Noln Yes ma'am. You need a hobby!... Try knitting.
Debah Noln (1 month ago)
I guess you can't read.
차미숙 (1 year ago)
Thea O'Grady (1 year ago)
Great video! I loved it all-scenery, music, sheep, wool, knitting, yarn.... All of this filmed with great understanding. Thank you!
pamela fromenthal (1 year ago)
Your information is very awesome thank you for taking the time to pass on tradition.
Malik Jalal Ud Din (1 year ago)
kevin007515 (1 year ago)
So she's French? Anyway, I'm tempted to buy.
Chuy Morales (1 year ago)
I thought she made them by hand very big let down
Sigkim (7 months ago)
LOL...160 would soon be 360.
vivek kailash (1 year ago)
Shetland..i loved that serial..
El Toq (1 year ago)
Hi from Karachay, Caucasus!) very inspiring, keep it up! I find a lot in common between our native culture and Scottish culture.
Marc Ben (1 year ago)
she's not actually knitting, the machine is. although i do like the idea of being able to program the machine with the punch sheet. doing this by hand is more authentic but quite time consuming.
xeepromx (2 months ago)
and the hand knitters aren't actually knitting either. the knitting needles are.
Ariff K. (1 year ago)
It looks like it doesnt itch
Joseph Smith (1 year ago)
Looks pretty boring life to me....
Austin Massey (1 year ago)
how the wool is made *ten second video of a sheep*
El Presidente (1 year ago)
I don't know about you people but has anyone ever heard of Kashmiri​ wool !
Dr. raj deg (1 month ago)
El Presidente yes why
Marvin Cadigal (6 months ago)
El Presidente *Cashmere
Joshua Peng (1 year ago)
Avitar Magnus (1 year ago)
Its good but not as good quality As Irelands Erin isles made by nuns or the Marino sheep in new zealand or southern chile do your home work and buy and test and you will see!
Lyndell B (2 months ago)
Avitar Magnus Australian Ultra Fine Merinos produce amazingly soft, delicate wool, used to make cloth for the finest men’s suits in the world. We use NZ wool to make our broadloom residential carpet.
anon (1 year ago)
lol thtey probably inbreed there
BiBiN DaS (1 year ago)
i will pay upto 350 euro fore that natural hand made dress
BiBiN DaS (1 year ago)
thats very much intresting and very passionate and fells like more close to earth
Rommel V (1 year ago)
Im sure she lives a happy and fulfilling life with a lot less stress than the rest of us. This is life like nature intended.
Nadiv Lukman (6 days ago)
+FaultLine woah really
Rimas Haji (28 days ago)
Sure sure sure
FaultLine (2 months ago)
Nature intended us to die at 30 what the fuck are you on about
anon (1 year ago)
lifes better if you have money
Chloe Bell (1 year ago)
The sweaters are gorgeous and worth every penney!!!
White Mail Privilege (7 months ago)
Chloe Bell Mmm Penne pasta. I'm getting hungry 😩
Zinger (1 year ago)
That's one very ugly sweater for 160 euros.
greenknitter (1 year ago)
Keeps them in it you mean. How much of a $5 sweater do you think does to the person who makes it? watch some documentaries about the wretched lives and working conditions of those slaving for 12 hours every day in third world sweat shops before talking such nonsense. I have and most barely have enough food to eat and often have to choose between eating and having medicine for their children just so you and other Westerners can have your crappily made cheap clothing.
anon (1 year ago)
you can afford it. most people are happy with their 5 dollar sweater which lifts millions of women out of poverty.
Raj Lowkie (1 year ago)
Zinger, It's free trade, unique, warm, wonderful, and I don't look like part of an army of robots, I'll pay more for the latter.
TheAstronomyDude (1 year ago)
I wanna buy 10!!! 160 pounds for a Shetland sweater?! I pay that much for chinese made cashmere monochrome sweater in toronto, if I'm lucky and it's on sale.
C. Lincoln (1 year ago)
Over rated, terrible design, itchy as fuck, garbage shirt. Give me a jumper made in Asia for $20 thank you very much.
Rifky Husein (1 year ago)
C. Lincoln that's because you got the cheap ripoff Chinese wool
C. Lincoln (1 year ago)
Nope, and I have no intentions of ever trying one. I did own a sweater when I was a kid ..... and I remember how fucking itchy they were.
Ariff K. (1 year ago)
C. Lincoln have you ever tried one?
Training Grounds (1 year ago)
This is what life is all about. We just need to live with the earth. What a remarkable woman! A breath of fresh air. Would that we all lived with the earth. Praise God and bless you from on high!
Mati Ventrillon (1 year ago)
Training Grounds thank you for such lovely comment. Fair Isle has given a new purpose to my life...
Spooksandooks (1 year ago)
Wool seems softer when the source is remote 😂
melonbarmonster (1 year ago)
Subs needed
J.R. Smith (1 year ago)
Everything is beautiful about this video! Perfection!
Banka (1 year ago)
weird accent almost sounds swedish
Lukasz S (1 year ago)
mcgeebag1 I always wanted to visit unfortunately I have not :(
wallacepearse (1 year ago)
+mcgeebag1 "Ventrillon – a French-Venezuelan designer who has been working on Fair Isle for eight years – lives on the island’s far southwestern corner. She knits and sells bespoke Fair Isle sweaters, continuing a tradition passed on by generations before her."
wallacepearse (1 year ago)
+mcgeebag1 Sounds more like South American to me with a slight Scottish influence.
mcgeebag1 (1 year ago)
Lukasz S I lived in Orkney for a few years (just south of Shetland). The Shetland accent is a mix of a Scottish and Norwegian accent, which is not surprising given its location. Her accent is fairly typical of the Shetland accent.
Lukasz S (1 year ago)
I lived in Scotland, Edinburgh for almost 10 year. Different part of a country have slightly different accents however that was my thought as well immediately after I played this video :)
Orlie John (1 year ago)
tarek alsaidy (1 year ago)
Sigkim (7 months ago)
Great, now you have to buy a sweater:)

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