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Why Patagonia Tells Customers Its Coats Are Toxic

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Sept. 25 (Bloomberg) --- Advertising hits us from every direction..everyone is trying to get our attention. But we have a hard time believing what those ads are telling us. As part of Naked Brand, airing September 25 at 9pm EDT, we take a look at the way Patagonia is bringing transparency to their marketing. (Source: Bloomberg) -- Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.
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Text Comments (28)
Nikita Sichov (9 months ago)
making this video took up electricity which is mostly taken from a unrenewable source which mostly also causes global warming so please keep that in mind - Patagonia
Barb Barb (1 year ago)
all I want to do is place an order, make it easy
Limão (1 year ago)
"Clear is the new clever. And you need to be clear in your messages. Clever doesn't work anymore." Love this - a clear interview!
Chloe Richard (1 year ago)
Limão I read that as she said it😄
Knew Knee (1 year ago)
Why hasn't Patagonia denounced their support of the violent communist group, Alliance for Global Justice, that recently attacked and beat people because they had different views (than theirs) at Berkeley Univ 2/1/2017. How much of the $40,000 Patagonia recently gave them went to the planning and execution of this violent attack on free speech? Their silence since being "outed" is troubling to say the least.
Troll Face (1 year ago)
yeah I'm sure patagonia hates capitalism and wants communism, spot on
Eystein Askevold (1 year ago)
I wish more companys did this! respect to Patagonia for doing this! :)
svtrader (1 year ago)
This is lame. Anybody with half a brain and some common sense knows anything made from synthetic materials are toxic. Duh.
Yasin Rhodes (1 year ago)
But did they try to fix or change these things?
meme boh (1 year ago)
Yasin Rhodes Yes they do. they has always support any research for new and better fabric not only to serve it's product purposes but as well as for better environment
guysiah (2 years ago)
that's pretty cool. did they mention that Cordura is owned by Koch?
FraggingBard (2 years ago)
+MindfulProgramming And before they were owned by Du Pont. Because you know, that family of bastards is soooooooo much better than Koch... :P There's a lot of horrible people and companies in the world, which particular brand of evil isn't that important.
Clawbytes (2 years ago)
I love the brand but I wish they would collaborate with fashion designers so more people could wear them for style as well as function.
Caleb Smith (7 months ago)
Style? Patagonia has its own style and doesn’t need to be like almost every other company out there. The style is for outdoor use and to withstand some harsh environments.
Music Music (1 year ago)
Like that!
Pig Life (1 year ago)
blackzilla cuz Patagonia is its own brand and doesn't need to be like north face
blackzilla (1 year ago)
The north face does it so why not patagonia ?
LivingLifeWithAaron (1 year ago)
La Wronged Queen you gotta be crazy. I don't want more to wear patagonia, it'll taint the brand. Making it less cool. If I wanted to wear Gucci or Abercrombie I would, I want patagonia for their style.
nicholas palmer (2 years ago)
I love this company too...they allow workers to take 2 months off WITH PAY AND BENEFITS to volunteer with environmental organizations to work towards making our planet a better, safer place. The founder of Patagonia says they pay them because they are still working towards the company's goals even if not directly doing something within the company confines per se. Not to mention their products are so well built and the warranty offered is as solid as it gets. It'd be great if more companies didn't simply focus on the almighty dollar (and admittedly Patagonia still has the goal of making a profit~wouldn't last long if they didn't obviously). If more followed the lead of this company and said you know we could still make a profit but we could also strive to do what's right by our employees, our customers and the environment. As consumers we all have many choices when we shop for something we need. I can say from experience it feels better buying from a company that strives to produce the highest quality possible while not causing environmental harm. Oddly I don't generally consider myself an environmentalist. But if something makes sense I won't deny it..and to me Patagonia makes a whole lot of it.
michael kirylo (4 months ago)
Too bad the slave labor making the clothes don't get the same benefits.
Connor Loftis (2 years ago)
Heyyy, harvested that cotton straight outta Lubbock, Tx. Go red raiders baby
Rhys Hogan (4 years ago)
the future of big business right here

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