What is Social Media Marketing? How Business Owners Can Benefit
https://www.IMJusticeMarketing.com ... What Is Social Media
Marketing - Social Media Marketing For Your Business -
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Social media marketing is an approach to marketing
that uses social media outlets like facebook, twitter,
foursquare and others in an attempt to promote a change
in people's behaviors……so as to encourage in some way
the betterment of the individual or of society, as well
as the betterment of the business atmosphere through a
feeling of interconnections.
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The same methods used in conventional commercial marketing
are used in social media marketing – but with a twist…
…the end-goal is often to benefit the person or society as
a whole in addition to the organization that is doing the
Social media marketers attempt to influence a social change
in the business atmosphere in several ways. They use specific
call to action marketing methods, and they offer rewards to
those who want to participate.
Social media marketing combines a mix of traditional
marketing principles that include the “four Ps” of marketing.
1. Product: Ranging from tangible products to intangible ideas.
2. Price: What the consumer needs to do in order to obtain the
social marketing product.
3. Place: The way that the product reaches the consumer.
4. Promotion: Using advertising, public relations, promotions,
media advocacy, personal selling and entertainment vehicle
to create and sustain demand for the product.
Visit us at our own Social Media sites:
Social Media Marketing IS:
* A social or behavior change strategy
* Most effective when it activates people
* Designed for those who have a reason to care and who are
ready for change
* Strategic, and requires efficient use of resources
* Integrated, and works on the "installment plan"
Social Media Marketing IS NOT:
* Just advertising
* A clever slogan or messaging strategy
* Reaching everyone through a media blitz
* An image campaign
* Done in a vacuum
* A quick process
Behavior-induced change is not easy – and the proof of the
pudding is to ascertain whether your marketing plan made a
difference. If your target audience in fact is engaging in the
desired performance, then you have succeeded in your endeavor.
If you can establish a cause-and-effect relationship between
your social media marketing program and changes in the buying
behavior of your clients or the action your participants take,
then you have succeeded.
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What Is Social Media Marketing - Social Media Marketing
For Your Business - IMJustice Marketing - 321-622-5756